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The Advantages of an Environmentally-Friendly Business



In the US, the ten warmest years on record have occurred since 2005, and climate change is a serious concern across the globe. It is no surprise that this is an ongoing topic in the news, and both consumers and businesses are wondering how they can help reduce their carbon footprint. 

But, how can you turn your company into an environmentally friendly business? You’ve spent years creating processes and systems that work, and it’s crucial to stay competitive. The good news is that you can still be successful while also reducing your impact on the environment. In fact, you can enjoy fantastic benefits while making your company greener. 

Read on to learn more about the advantages of running an eco-friendly business.

Reduce Energy Costs

One of the most significant benefits of a green business policy is the potential reduction in energy costs. Companies have often accepted energy prices as a cost of doing business, but this no longer has to be the case. You can consult with a commercial solar company that can install solar panels which generate power without adding to your costs. 

Although there may be an upfront investment, you can save money over time as the system pays for itself.

Improve Your Brand Image

Consumers have a wider choice of where they can buy their products and services than ever before. This means they can be more selective about which companies they deal with. Going green shows buyers you have the same concerns about climate change as everyone else.

This can be a significant boost to your brand image and differentiate you from the competition. You could highlight your stance by displaying your green credentials in advertising campaigns and on your website.

Also, you may find consumers spread the word on your behalf. With the power of social media at their fingertips, customers can promote your company to thousands of people in seconds.

Environmentally Friendly Business and Productivity 

An unexpected benefit of caring for the environment in your business activities is an increase in productivity. You may be surprised how much more efficient your team is when you streamline delivery routes and reduce the amount of packaging used. This can both make your business more green and also boost your bottom line.

Prepare for Future Legislation

There is sure to be more legislation to ensure businesses are doing enough to reduce their impact on the environment. While there are many companies that will be proactive and get ahead of the curve, others will not want to make the required changes. 

If you wait for legislation to come into place, you could have to invest a lot of money in a short space of time to stay compliant. But, if you are already preparing for upcoming changes, you can spread the cost and reduce the impact on your business. 

Better for Staff Recruitment and Retention

Your staff are likely to feel better about working for a green business than one that causes increased pollution levels. They can be pleased they are helping reduce the company’s carbon footprint while doing their jobs. When employees are happier in their work, they are less inclined to look for other opportunities with a different company.

Although this is an excellent benefit as you won’t have to recruit staff as often, it is also a great selling point when you are searching for new employees. You may be offering a similar salary and benefits as other businesses in your industry. But, your green credentials could be the deciding factor when a recruit is weighing up job offers.

Create a Healthier Work Environment 

You may be using products that contain toxic chemicals that are dangerous both to employees and visitors. When you dispose of these toxins, there may also be an impact on the environment. You can make your workplace safer and healthier by switching to products that are kinder to both humans and nature. 

Potential to Benefit from Government Incentives 

As there are many benefits of using solar energy and other eco-friendly systems, you may find there are government incentives to help you install the technology. This can lessen the cost and help you make the move to a greener way of working. It’s a good idea to ask what assistance is available as you might be able to avail of expert advice to get the best results.

Live Your Values

It is not only your company and your staff that benefit from working in a green company. You may also have strong personal beliefs on this topic. While you may find it easy to help limit your impact on climate change at home, this may not be as simple at work.

By making your company as green as possible, you can enjoy living your values all day, every day.

Make Your Business More Environmentally Friendly

Running an environmentally friendly business can give you an incredible feeling of personal satisfaction. It can also reduce your carbon footprint and make your company more profitable. Fortunately, eco-friendly practices are likely to become more prevalent as more and more people attempt to reduce their impact on the environment.

This is a worthy goal and something that could unite the business community. There are plenty of technologies that can help, so there is no need to wait before taking positive action. 

If this article has helped you decide to become more environmentally friendly, please take some time to check out more informative posts in our Business and Tech sections before you go.

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What’s the Difference Between Personal and Business Credit?




Starting a business is a big leap that can be quite rewarding. However, you will need to do some legwork to get the whole process rolling. Once you have a name and your EIN, applying for funding is the next hurdle.

Social Security Vs. EIN

Your personal credit score is tied to your social security number. Your business credit score is tied to your EIN or Employee Identification Number. Both negative and positive credit information will follow these numbers, so checking your credit history on both of these numbers is critical.

If you are a sole proprietor or just starting out, get your EIN as early in the process as possible. This number needs to be tied to your

  • business loan application
  • business credit card
  • business checking account

This is not to say that you won’t need to hand over your social security number early in your loan application process. If your business is very new, the lack of credit history could limit your loan options or increase the interest you have to pay.

A helpful tip on the EIN application: Get up early. The web application slows down a great deal as the sun rises and the system gets busier. Your personal credit is connected to you by your Social Security number.

Your Credit Score

If you use your personal credit to start your business and are in the process of moving that debt over, keep an eye on both your business and your personal credit score. If there’s a discrepancy in your personal credit report, the reporting agency has to review your challenge.

If your business credit score is lower because of a reporting error or fraud, fixing it will be more of a challenge. Should a discrepancy show up, your options for getting it off your business report will be much more difficult. If you have a discrepancy you can’t clear, you may need to apply for SBA bad credit loans until you can get the errors off your report. Reporting agencies have to work with you on your personal credit report. They don’t have to respond to challenges to your business credit.

Additional Options for Sole Proprietors

Early in the process of building your business, carefully review all the factors that will need funding. Do you need funds for inventory, equipment, or a facility? Experts with Lantern by SoFi recommend starting small, such as with an SBA microloan to fund the basics while you get your business rolling.

Carefully review special funding options related to your situation and location. If your business is physically located in an underserved area, your state and city may offer additional funding. If your business is partially owned by a person of color or a woman, the SBA may have additional options to consider. Finally, don’t forget to check out your grant options.

No loan process is especially fast. Once you have a solid business credit rating, you may want to have a business line of credit set up and ready to use when you need to act quickly.

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7 Steps To Improve Your E-Commerce Strategy



Your E-Commerce Strategy

Conversion levels in e-commerce are continually on the rise.Every day more Internet users become customers of businesses that have used the Internet as the main platform to increase their sales.

Strategies For Your E-Commerce

Conversion rate is defined as the number of visitors to a website who have performed a specific action, be it a purchase, a subscription, or simply entering the system. It is essential for any virtual store to increase it, day by day. Well, the increase in sales and the achievement of the objectives established by each business depend on it.

We present, below, 7ecommerce digital marketing strategies to increase the sales of your virtual store:

1. Monitor Customers

Use the interactions of your store visitors to better understand their tastes, needs and interests. You can obtain information by installing a help chat, offering an email to answer questions or enabling the comments option.

2. Create Valuable Content

Design the content (text, images, videos, audios) to be published so that it contributes to your brand and attracts and involves your customers in order to boost virtual sales.

3. Boost Sales

Offer promotions and discounts to create the need to purchase, limited to specific dates to create a sense of urgency.

4. Call To Action

Use various types of buttons, links and navigation methods that facilitate the customer the option to pay, so that he / she conclude with the purchase.

5. Analyze The Payment Flow

Observe the process that the customer goes through to get to the purchase, analyze if the steps to take are easy for them from the moment they enter the site until they purchase the product. The main idea is to make the purchase process accessible and easy to increase sales in the virtual store.

6. The Human Team

To begin with, selling online is “a business.” That means that all the essential skills of operation, finance, customer service, etc., are still in place, plus some new skills that you will need to put into practice.

In short, it is very useful to have someone with extensive experience in the digital field. Who can help you put all the pieces together? It is important that an expert is responsible for driving your business, just do not ask your team to do things that are outside their area of ​​expertise.

As his business grows, he will be able to add specific skills to the team. Initially, you may need to hire some kind of consultancy to help you map out the overall roadmap and plan how you are going to achieve and sustain your business growth.

Analytics and a perfect understanding of your data are essential elements for success. At first you may be able to outsource these activities to someone who knows how to do it; however, you cannot be successful if you do not understand what the data is telling you. So start learning about it or work with someone to help you learn quickly.

7. The Economics Of Your New Business

Analytics is a good transition point to the last piece of your business strategy. You need to understand the new economic dynamics of what you are doing. In the past, people believed that lower prices could be obtained online because companies did not have to bear the traditional costs of a store and vendors, or that intermediary margins were not incurred. Although this is true to some extent, there are a whole series of expenses to consider: Logistics / delivery, returns, payments and collection fees, digital infrastructure costs and, above all, demand generation and marketing costs.

Although it is likely that with your online store you are not paying the rent of a store in a privileged location, you will have to reinvest a significant proportion of your income from internet sales in generating quality traffic that will bring you conversions. So before you start, make sure you have a proper financial plan and income statement that considers these items. Likewise, make sure you understand the margins behind each product and how that will allow you to grow your marketing successfully. There is nothing worse than a nasty financial surprise.

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Factors That Affect The Quality Of Content Writing Service



Content Writing Service

There are a lot of factors that affect the quality of content writing service, including:

i) The choice of keywords. If you have a limited budget, you tend to use popular terms instead of going for less common but related phrases. However, as mentioned above these keywords may not be as effective as carefully researched keywords. This shows that you understand what people need when they search for such topics and that increases your chances of ranking higher when users type in specific queries regarding ‘golf equipment.

For example, you might want to write an article on commercial laundry services in which you mention “chemicals” as one of the important ingredients required by professional laundries. But instead of using general terminology like ‘chemicals’, you should go for ‘chlorine’ or ‘sodium hydroxide’. This is because search engines give priority to specific terms rather than general ones.

ii) Use of anchor texts. Anchor texts are the words that are linked to your website when you quote or use other people’s ideas in your text. Search engines take into consideration the number of links leading to a webpage when ranking it, and therefore the more links there are with specific terms, the better position you will occupy in SERPs (search engine result pages).

iii) The word count of the article. Search engine bots (the automated programs used by search engines to crawl pages and index them in databases) pay attention to the number of words on a page. If your content is long, it will be indexed more frequently than content that has just a few hundred words.

iv) The use of keywords and phrases appropriate for human readers and not just bots. A lot of writers stuff their articles with keywords without considering whether they are appropriate for human readers or not. Remember that search engines do not really rank web pages based on how interesting they are to visitors but rather look at the volume of specific terms, so if you want to increase your chances of ranking high in SERPs, focus on writing for human readers.

v) Length of the article title. The use of long-tail keywords in your article titles will give you an edge over your competition in SERPs. A longer title with relevant terms is given more weightage than a shorter one, even if it ranks higher in search results. For example, if you are writing an article about ‘Golf equipment’, instead of using popular phrases like “golf equipment”, “best golf equipment”, etc; you may try out variations like “Best golf balls for beginners” or “What are the best golf gloves”. This shows that you understand what people need when they search for such topics and that increases your chances of ranking higher when users type in specific queries regarding ‘golf equipment.

If you need high-quality and unlimited content writing service from a reliable company, we are here for your help. You can check our prices, we offer affordable writing services.

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