Unlike traditional advertising routes, pay-per-click marketing strategies allow you to be more than just noise in a sea of advertisements. People are always actively searching for keywords. When you bid on those most popular keywords, your company will be mentioned directly at the top of the search results for queries related to your products and services. With a PPC Advertising Agency, you will see results sooner than you expect.
Put, when you use the pay-per-click marketing model to advertise your business, it is like buying visitors to your site because you pay a fee every time you click on one of your ads. Huh. It is an Internet advertising model used to market and gains high visibility on top search engines such as Google and Bing. Learn what strategies you can incorporate using this advertising strategy.
What determines the reach of your PPC campaign?
How often your PPC ads appear on search engines depends on which keywords and match types you choose.
These are some of the essential factors recommended by the top PPC Advertising Agency to enhance your growth from Word Stream:
- Keyword Relevance
Keyword research is fundamental. Learn how to create relevant PPC keyword lists, tight keyword sets, and appropriate ad text as your entire PPC campaign is built around keywords. An effective keyword list Suggested by the digital marketing agency Atlanta looks like be:
- Relevant – You want to find targeted keywords that will increase PPC clickthrough rate, effective cost per click, and increased profits.
- Overall – Use long-tailed keywords that are more specific and less general in your niche’s most frequently searched terms.
- Broad – Continually refine and expand your keyword campaigns. Make sure you develop your keyword list to adapt to changes in search.
- Generative – Use keyword research tools to find high-volume, industry-specific keywords to use in your PPC campaigns. Examples of these devices are:
- Google AdWords keyword planner
- AdWords and SEO Keyword Permutation Generator
- Google correlated
- IMforSMB Bulk Keyword Generator
- Keyword in
- Uber suggestion
- Wordtracker Scout
- Wordstream Free Keyword Tool
- Your Landing Page Quality
The digital marketing agency Atlanta recommends choosing a landing page URL as your destination URL. Do not drive them to your home page or blog. Create a quality landing page with a form that has persuasive, relevant content and a clear call-to-action that suits the specific search query.
Allow your landing pages to define your ad groups. Use specific keywords for the different landing pages you spend on the purpose of your PPC campaign. Keep in mind that your sales funnel should be identified by your landing page.
For example, an educational PDF about an industry concept would be appropriate for a top-of-the-funnel offer. At the same time, the bottom of the funnel would be a coupon or a demo.
- Quality score
Our PPC Advertising agency suggests that it is essential to maintain a high-quality score. The rating you receive from Google is based on the relevance and quality of your keywords. The higher the quality score of your campaign, the lower the cost per click and vice versa. Higher quality ads can also provide better ad positioning.
Here are some ways you can increase your quality ad score and rank higher than your competitors:
- Choose relevant keywords for your ads
- Create appropriate and attractive ad text
- Create negative keyword lists to exclude irrelevant keywords
- Optimize your landing pages that show what searchers expect to see when they click on your ad
Create designer-quality ads that ask for clicks. Remember that attractive ad copy is essential. You can create more than one ad for each ad group, and the service will rotate them until it notices, which will drive a higher clickthrough rate (CTR). Take advantage of creating more than one ad.
Follow these tips from PPC Advertising agency and digital marketing agency, Atlanta, to create high CTR ads:
- Include a keyword in the title to attract user attention.
- Stay up to date on and follow the editorial policies of search engines.
- Provide a favorable experience for searchers: The domain of your display URL should be the same as the domain of your destination URL.
Get High Visibility with Your PPC Marketing Strategies
Effectively manage your PPC campaign using the pay-per-click marketing strategies you have just learned. Doing this will help you achieve higher visibility by bringing more traffic to your website and getting guaranteed ad placement in search engine result pages.
6 Truly Exceptional Content Marketing Examples You’ll Want to Model After
If you are running a digital marketing business, you can’t ignore content marketing because the content is the king. To make brand awareness online, you have to develop quality content to engage your readers.
Here we are giving you six content marketing examples from where you can cultivate ideas to grow your business through this.
6 Amazing Content Marketing Examples you can’t ignore
HubSpot: Blogging Hyper-Production
HubSpot is one of the largest content producers in the world. The platform publishes a large number of posts each week. They are developing a massive library of online marketing copy, sales, and CRM-related articles.
HubSpot perfectly distributes the content so that they can reach consumers on every platform. They also target the sales funnel and make content for each category of audience. Such variation and diversification allow them to create highly targeted valuable posts that effortlessly engage readers. The HubSpot blogging hyper-production content marketing campaign is a good example of a massive yet versatile audience base.
Zomato: Funny Images
Zomato makes their content marketing campaign a little different. They funnily present themselves. Their strategy conveys the message to their audience that you might be running a serious business, but you don’t need to share content on a sombre note.
Content can be friendly yet informative. Zomato combines humour and visuals to make great content that engages the audience.
This is an example where the marketer can understand they don’t have to be super-rational all the time. You can break the ice with funny and engaging content, especially when your target audience is young.
Grammarly’s weekly emails
Grammarly is one of the most recommended applications for content writers. It is famous for its excellent product; it impressively manages the writing process. Each week they send follow-up emails that recap their previous writing.
They provide you a 360-degree evaluation of your writing process from performance to improve. They keep writers in their track and are determined to amplify their productivity.
Here data is powerful, plays a crucial role. Grammarly software collects data on your writing habits, and analyse them further to offer the authentic result of your writing
Moz’s beginner’s guide to SEO
You can’t ignore Moz’s content marketing campaign if you belong to digital marketing field. They make authority and thought leadership around SEO. They educate people on SEO from scratch. Thus, Moz runs a beginner’s guide to SEO campaign that offers a comprehensive idea on search engine optimization. Moreover, they offer a multi-chapter breakdown of the SEO working algorithm.
The guide works well as a content marketing piece because it is designed to speak to a broad audience
They offer an SEO guide article as a content marketing piece because it is developed to educate a large audience.
Think with Google
Think with Google is a website where the brand promotes brand-building and online marketing-related resources. The site attracts a large amount of audience for its valuable marketing content. They are the owner of more than 750,000 followers on their LinkedIn page.
They promote content in multiple formats like a short form of content, long-form content, videos, podcast, infographics, and some free and paid valuable tools; they are easily accessible from the website homepage. Though Google sponsors the website, they provide vendor-neutral educational guide content.
This strategy helps the brand to cultivate a thought leadership image among the audience. They focus on sharing more educational online marketing content along with Google’s online marketing tools. Therefore, the audience can educate themselves as well as use their products for their online business
Indeed’s Covid-19 Employer Resource
Evergreen content in any platform remains priceless for years; it is a crucial investment for a content marketer. If you want to consider some examples of exceptional content marketing campaigns, we would like to give you the example of Indeed’s Covid-19 Employer Resource campaign because they are crafting content based on trends and current events. Thus, the content becomes more relevant and beneficial to the audience.
Indeed’s Covid-19 Employer Resource campaign intends to notify job seekers of new openings and update recruiters about eligible candidates. In this way, both sides get benefited, and Indeed content marketing campaign gets successful. Indeed, it offers business content that addresses real and practical challenges job seekers, and employers face recently. And the campaign mentioned above is more relevant to after pandemic employment scenario. And the content addresses critical and urgent needs. Through this content marketing strategy, indeed build brand awareness. In some content, they lightly publicize Indeed’s software tools for employment. But they never promote their services directly to their readers; their content is more about educational guidance.
Here we talk about six exception content marketing examples; you can follow relevant ones for your digital marketing company.
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