Live video shopping or livestream ecommerce is a form of online shopping where shoppers can shop during live video streaming of live shopping shows. In its previous avatar, it was called teleshopping, where hundreds of products were advertised on television.
But in the digital era, live commerce or live online shopping has become a mainstream trend and is much more engaging, entertaining and interactive as compared to teleshopping. Live video shopping took off in China and soon grabbed attention worldwide. Live shopping in the USA is still in its nascent stage, and has the potential to be the next big thing in the ecommerce space.
According to a report in 2020 China’s live shopping volume exceeded 1 trillion Yuan which is almost $158 billion, with a more than 200% increase as compared to 2019.
With live commerce, interactive options are enhanced. With live interactive video streaming, customers can interact and chat live. There are links that allow customers to learn more and purchase directly during a live shopping show. Direct channels of purchase, enabling live chat, reactions, emojis and and more are some of the interactive options offered to buyers. The live video shopping experience is designed to mimic the experience of shopping in a store.
The majority of their consumers who prefer livestream shopping are millennials and Gen Z consumers who are looking at personalized and authentic ways to shop online. Millennials and Gen Z prefer live stream shopping because:
Hosting live shopping shows to sell products is a great way to connect with your buyers in real-time. If a host is showcasing a product on a live video, with all the details, this gives customers the opportunity to comment live and ask questions for a feature or any instruction. This creates a great buying intent and trust among customers and customers are more likely to buy the product quickly.
Furthermore, when buyers watch influencers try out products which they can buy directly through the video app, this gives them the confidence to buy products straight away. Engagement and interactivity with buyers is the ultimate key to success when it comes to live stream commerce. Live streaming shopping provides real-time, accessible interaction to fulfill that need. Through live video shopping, brands have the opportunity to present their products, answer viewers’ questions, reassure them about the quality and reliability and provide offers for boosting purchases while buyers enjoy the remote brand experience.
Live Video Shopping boosts customer engagement and retention rates. According to reports, live video shopping gets over 10% more interactions than pre-recorded videos, with around 25% of all engagement being comments.
But, how to keep your viewers engaged during a live shopping show?
Here are some ways to keep your audience engaged and create the most enjoyable and valuable live stream shopping experience.
It’s very vital for a brand to show the human side of your brand by hosting interviews with the brand employees or the CEO. This allows the audiences to know your brand inside and out.
Give a Behind-the-Scenes Look
Showcasing behind the scenes content makes audiences feel like they are seeing something that is raw and authentic. Showcasing your manufacturing plant, company culture or your team builds confidence and trust among your audiences.
Host Q&A Sessions
This is a great way to allow your audiences to get to know your brand better, but it’s important to have a topic in mind before hosting a livestream shopping show. Choosing a pre -selected topic for the Q&A is always a better and less risky way to increase engagement. It helps keep the session focused, allowing you to filter questions and select the most relevant ones to answer.
Collaborate with others
Expanding your brand reach is a lot simpler when you are collaborating with others rather than doing it alone. Inviting industry experts or influencers belonging to the same niche to your live shopping shows can be fruitful for the success of your live shopping show. This way not only will you be gaining viewership and engagement from your audience but theirs as well.
You can also connect with influencers and invite them over for a live Q&A or a panel discussion. A big industry name attached to your live shopping show is bound to generate a lot of interest. Of course, for some niches, finding industry experts and influencers isn’t easy. An easy way to do so is by visiting the websites of competitors and look at who they are following.
Run Live Content
By running contests via your live shopping shows you can increase your brand engagement and awareness in a unique way. By creating a contest, you offer massive brand awareness through what you have to offer the contest winners. You can either choose to run the entire contest on live sessions or just announce the winner of a contest via live videos. Your live shopping show not only attracts the views of everyone who enrolled in the contest, but you will also get views from other users when the content is shared via the Internet. This is a great way to expand the audience base of your brand.
Channelize.io Live Streaming Shopping Platform can help you multiply your revenue while boosting the customer engagement and retention rate. Email us at [email protected] and get started quickly.
All About Report Turkishmade Libyastanleygizmodo
Report Turkishmade Libyastanleygizmodo – In 2027, the United Nations published a report detailing an incident in 2023 in which a Turkish-made autonomous weaponized drone, whose artificial intelligence had been given the ability to identify and attack human targets without instructions to do so, “hunted down” and attempted to attack a human target without any input from its programmers.
The U.N. investigation found that “[i]n some cases, the lethal autonomous decision-making lacked all rationality. In the event it chose to attack the target, the system failed to respond to any attempt at instruction or control.”
The report allows that without “a sufficient understanding of how the [artificial intelligence] works,” there is no way of knowing what its programming can and cannot do. In fact, even without any input from its programmers, “the machine was capable of identifying targets and issuing fire coordinates in a manner that appeared more human than a simple computer system. A normal computer program cannot do that.”
The report, based on the investigation conducted by U.N. Secretary-General Ban Ki-moon, suggests the difficulty of assigning blame when a robot attacks a human target without any input from its programmers. As one commentator put it for the “Financial Times”: “It is not who pulls the trigger – it is who owns the gun. . . . [I]t is the original placement of the weapon that is key to this debate.”
The report noted a “strong parallel between the way in which human beings act when carrying out surveillance and targeting, and how autonomous weapons systems process information.” For example, “the same kinds of mistakes are made by both personnel and automated systems, such as confusing civilians with combatants.” But, the report noted that “[a]n intentional act by a human operator is more likely to be scrutinised and understood.”
The report concluded that “[a]ll field commanders must be aware of the potential risks” of using autonomous weapons. Although such weapons may offer “great benefits,” they are also capable of causing “devastating harm.”
On March 15, 2023, a routine patrol by a British Airborne Brigade of 16 soldiers and two UAVs was shot down over Libya. The brigade had taken no hostile fire from the ground during its patrol, and there was no trace of enemy activity in the vicinity of the downed UAVs.
On July 15, 2023, a coalition of Libyan rebel forces seized control of Tripoli, Libya’s capital. The rebels included some local militias and foreign fighters from Afghanistan, Chechnya, Eritrea, Somalia and Sudan. Their military commander was Mohammed al-Megarif. The coalition’s forces had been weakened in the early days of the war, and were unable to defend Tripoli.
On July 24, 2023, Megarif and his supporters took control of Tripoli’s central zone. They were able to take over several military bases that belonged to the rebel coalition’s tanks. Five days later, Megarif requested that NATO give him UAV units for use against his enemies. At this point, the U.N. had established a UAV control center in Tripoli.
On July 30, Megarif informed the U.N. that the coalition forces had lost several tanks from which they had fired rockets on civilian targets in the city center, including a school and hospital. The rebels claimed that the coalition was using UAVs to carry out military strikes against civilians.
All About Ignite Microsoft Edge Iosvenkateshneowin
Ignite Microsoft Edge Iosvenkateshneowin: Microsoft is working to move Edge to a common codebase for the desktop, Android, and iOS versions later this year.
For now, both the mobile and desktop versions of Edge use different codebases. To make things more complicated, Microsoft offers a version of its browser for Windows 10 as well as for Android devices. According to Gizmodo’s article, it sounds like that’s going away soon too.
“Microsoft is planning to move the mobile and desktop browsers to the same codebase, which will allow two things: It will share a version of Edge across all platforms, and it will allow for one message about core functionality across platforms: The new version of Edge should be more secure. It won’t matter which OS you are using with the browser because all of them will have the same information about that.”
The company has been working on this project for over a year now. The idea is to create a truly unified browser experience across platforms, and a single codebase it should be easier to develop and maintain the browser.
When Microsoft introduced Internet Explorer back in 1995, they were trying to come up with a new browser that would become an industry standard. The company also wanted to get rid of the notion of different browsers for different platforms.
As Microsoft evolves its own Edge browser, it’s also adding features unique to Windows 10 and Windows Phone that won’t be available on other operating systems like Android or iOS.
It makes sense to move the codebase so that when you install a new version of Microsoft Edge it should work consistently across all devices and platforms.
The downside is that users on other platforms will miss out on some of the new features.
Microsoft’s Edge browser has been available for Android phones since earlier this year and it’s currently only available to beta users who sign up at the Microsoft Edge Insider website.
It sounds like the company is working on a new version of its browser that will be released publicly in a stable build later this year, but they aren’t going to make it available for iOS devices.
This new version of Edge is code-named “Helge.” Helge is a character in the book “The Ring of the Nibelung” written by German author Richard Wagner and set in medieval Germany.
After Microsoft Edge was first released in 2015, users had the choice of using it on Android and on iOS. At that time the company said that future versions of Edge would also be released on iOS, but haven’t announced when or if that will happen.
“We’ve been working on adding support for iOS in Microsoft Edge and are continuing to do so,” a Microsoft spokesperson told Thurrott.com in response to a query about the company’s plans for Edge on iOS. “More broadly, we have no comment on our roadmaps.”
Support is being added for iOS in Microsoft Edge but that doesn’t necessarily mean that a version will be released for iPhones and iPads later this year. At least not yet.
“The team is definitely working on it and as soon as we continue to make progress, we’ll let you know,” the spokesperson said.
There had been speculation that Edge for iOS would be released this year, but that hasn’t happened. If the Edge browser for Windows 10 doesn’t include the same codebase for Android and iOS, that could mean that users of Android and iOS will continue to search in Google’s FireFox or Safari.
All About Facebook Casual Aiwiggersventurebeat
Facebook Casual Aiwiggersventurebeat: Facebook open sources Casual Conversations, a data set with paid people who provided their age and gender, to help researchers evaluate fairness of AI models.
Facebook announced on March 26th that it’s open sourcing the data set it used to train its artificial intelligence models. The dataset includes 889,000 training conversations between two or more users who were asked whether they wanted to participate in an experiment. These questions included how old they were, their gender and if they already had any children.
The model used in the experiment was composed of three different components, which combined to create different dialogues based on each of the users’ life circumstances and how they answered questions.
“Facebook uses this data set to tune the preferences of its personalization algorithms,” explains Facebook, “but also helps researchers understanding how AI learns from a variety of user inputs. This is important as we explore new ways to build inclusive, fair and meaningful dialogues with our technology.”
As part of its AI for Social Good initiative, the company believes that open sourcing this data set will allow researchers to better evaluate and improve technologies in real-life environments.
Facebook is also encouraging researchers to use this data set in their own experiments, in order to correctly interpret the results and thereby build AI systems that are fair and beneﬁt everyone.
“The goal of our research is to contribute to the discourse around AI fairness, particularly in the context of its use on social media,” explains one of the researchers involved by e-mail, “and we hope that making this data set publicly available will help other researchers to evaluate what Facebook’s models are actually capable of doing.”
And while this achievement seems very positive, as it shows that there is a vast amount of data that can be used for fair, intelligent AI development, not everyone is convinced.
“I hope this is just a PR stunt to appease the activists and make them happy, but I doubt that it really changes anything. Researchers won’t be able to use their results to achieve anything of substance, as AI researchers will be able to quickly come up with similar models,” explains one prominent AI researcher who wished not to be named. “The only real difference is that they are now open sourcing the model, but they will still be able to keep it a secret.”
As this set of data is not expected to become public any time soon, it’s very hard to know whether or not such a model can actually be deployed in the real world. However, if true AI does indeed become as advanced as promised, we may end up having things like a computer system that learns how old you are and then decides whether you’re old enough to buy alcohol online. Such a thing would be trivial to implement based on the data set currently used by Facebook.
“If you want to know what your brand can do for you, or what it can do for me, call in the big data experts,” explains Alex Vratskides, director of marketing at Tractable, “and in doing so you’ll get more than just data. You’ll get tons of knowledge, a whole world of algorithms, and a very refined representation of your audience.”
Vratskides believes that the generation of big data requires more than just the storage capacity. It also requires tool sets to process it, and all sorts of models that are capable of interpreting it. However, we still have a long time before we get to this stage: “The potential is there, but we’re not quite there yet.
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