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Live Stream Shopping becoming a Mainstream Trend

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Live video shopping or livestream ecommerce is a form of online shopping where shoppers can shop during live video streaming of live shopping shows. In its previous avatar, it was called teleshopping, where hundreds of products were advertised on television. 

But in the digital era, live commerce or live online shopping has become a mainstream trend and is much more engaging, entertaining and interactive as compared to teleshopping. Live video shopping took off in China and soon grabbed attention worldwide. Live shopping in the USA is still in its nascent stage, and has the potential to be the next big thing in the ecommerce space.

According to a report in 2020 China’s live shopping volume exceeded 1 trillion Yuan which is almost $158 billion, with a more than 200% increase as compared to 2019. 

With live commerce, interactive options are enhanced. With live interactive video streaming, customers can interact and chat live. There are links that allow customers to learn more and purchase directly during a live shopping show. Direct channels of purchase, enabling live chat, reactions, emojis and and more are some of the interactive options offered to buyers. The live video shopping experience is designed to mimic the experience of shopping in a store.

The majority of their consumers who prefer livestream shopping are millennials and Gen Z consumers who are looking at personalized and authentic ways to shop online. Millennials and Gen Z prefer live stream shopping because:

Hosting live shopping shows to sell products is a great way to connect with your buyers in real-time. If a host is showcasing a product on a live video, with all the details, this gives customers the opportunity to comment live and ask questions for a feature or any instruction. This creates a great buying intent and trust among customers and customers are more likely to buy the product quickly.

Furthermore, when buyers watch influencers try out products which they can buy directly through the video app, this gives them the confidence to buy products straight away. Engagement and interactivity with buyers is the ultimate key to success when it comes to live stream commerce. Live streaming shopping provides real-time, accessible interaction to fulfill that need. Through live video shopping, brands have the opportunity to present their products, answer viewers’ questions, reassure them about the quality and reliability and provide offers for boosting purchases while buyers enjoy the remote brand experience. 

Live Video Shopping boosts customer engagement and retention rates. According to reports, live video shopping gets over 10% more interactions than pre-recorded videos, with around 25% of all engagement being comments.

But, how to keep your viewers engaged during a live shopping show?

Here are some ways to keep your audience engaged and create the most enjoyable and valuable live stream shopping experience.

Host Interviews

It’s very vital for a brand to show the human side of your brand by hosting interviews with the brand employees or the CEO. This allows the audiences to know your brand inside and out.

Give a Behind-the-Scenes Look

Showcasing behind the scenes content makes audiences feel like they are seeing something that is raw and authentic. Showcasing your manufacturing plant, company culture or your team builds confidence and trust among your audiences.

Host Q&A Sessions

This is a great way to allow your audiences to get to know your brand better, but it’s important to have a topic in mind before hosting a livestream shopping show. Choosing a pre -selected topic for the Q&A is always a better and less risky way to increase engagement. It helps keep the session focused, allowing you to filter questions and select the most relevant ones to answer.

Collaborate with others

Expanding your brand reach is a lot simpler when you are collaborating with others rather than doing it alone. Inviting industry experts or influencers belonging to the same niche to your live shopping shows can be fruitful for the success of your live shopping show. This way not only will you be gaining viewership and engagement from your audience but theirs as well.

You can also connect with influencers and invite them over for a live Q&A or a panel discussion. A big industry name attached to your live shopping show is bound to generate a lot of interest. Of course, for some niches, finding industry experts and influencers isn’t easy. An easy way to do so is by visiting the websites of competitors and look at who they are following.

Run Live Content

By running contests via your live shopping shows you can increase your brand engagement and awareness in a unique way. By creating a contest, you offer massive brand awareness through what you have to offer the contest winners. You can either choose to run the entire contest on live sessions or just announce the winner of a contest via live videos. Your live shopping show  not only attracts the views of everyone who enrolled in the contest, but you will also get views from other users when the content is shared via the Internet. This is a great way to expand the audience base of your brand.

Channelize.io Live Streaming Shopping Platform can help you multiply your revenue while boosting the customer engagement and retention rate. Email us at info@channelize.io and get started quickly.

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Business

4 Ways to the Best ITIL Framework

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When it comes to running the best IT business you can, following the ITIL framework is the way to go.

Today, we’re here to help you understand what this framework is, and we’re going to go over a few ways you can use it. Read on to learn everything you need to know, and to start advancing your business today.

What Is ITIL Framework?

So, what is ITIL framework? ITIL stands for Information Technology Infrastructure Library. It defines the organizational structure for a company, and it lays out any necessary skills.

It’s a compilation of 30 books filled with outlines that can help you build your own frame of reference.

1. Change Management

Change management is essentially a balancing act between moving forward and assessing the risks associated with doing so.

The change management process in the ITIL framework is brought about for big, scheduled changes, and also small routine ones. Both are needed to help a company thrive, and knowing how to balance it all is essential.

2. Incident Management

An incident is simply an unplanned interruption in service. This could mean a full stop or a reduction in quality, but the ITIL framework can help you learn to handle it with ease.

These incidents usually affect more than one party in a company, but management focuses on the downtime caused by them.

Whether it’s a faulty laptop or an inability to access a certain application, it’s important to know the effect that can have on an IT business, but also how to minimize the damage it does to the company as a whole.

3. Problem Management

Incident and problem management do actually differ from one another. Accidents are the cause of the incidents — no matter the size.

Problems come from incidents, but they’re also what creates the solution for an ongoing or recurring one. They’re typically identified through reports records, and they help to get to the bottom of any issue at hand.

These typically take longer to resolve than incidents do, but they also come with longer-term solutions that ensure it won’t happen again.

4. Time Management

This one is a given, but it’s going to continuously help you run the best IT business you can.

Time management is all about staying organized and focused on your end goals, and learning about different ways to do that is going to help you a lot in the long run.

It can also help you and your business learn how to manage all of the other principles we just talked about. Running any business like a well-oiled machine is important, and it’s easy to do with a framework.

ITIL Best Practice Framework

Once you have the basic ideas down, it’s time to move to the other principles covered in the ITIL framework. The great thing about these four, however, is that they can be used outside of this reference as well, and you can carry them anywhere you go.

For more on the latest in technology, check out the rest of our website.

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7 Things to Consider When Hiring a Waterproofing Service

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Hiring a Waterproofing Service

Are you looking for someone to fix your leaking walls, bathroom, basements, and balcony? If you suspect a water leak in your house, you should promptly address the problem and call a team to repair it.

As you know, delaying may aggravate the situation by creating structural damage to your home, and thus raising the cost of addressing those problems altogether. In addition, your property’s total value may suffer as a result. So, it would be best if you looked for reputable waterproofing services to address that.

If you scan the Internet, you may find yourself confused with the many companies on the table. The overwhelming options may lead to choosing less than what you desire. So, before you select a team randomly, there are several things to think about.

  1. Experience

Well, it should be your priority to choose someone with enough or significant experience in the field. As you know, waterproofing requires a skilled and experienced crew who understands how to pinpoint the source of the leak and then use the necessary tools to repair it. So, don’t give it to someone you don’t trust and if you’re considering hiring a beginner in this industry, think twice.

  • Modern Techniques

Waterproofing techniques have advanced in recent years. But, of course, it’s always good to opt for services that use current approaches to fix leaks to ensure that the work is long-lasting and of high quality.

So, look for a company that provides the widest range of waterproofing services, as well as industry experts who can advise you on the best path to take to get the results you want. And yes, that includes using the proper tools to achieve optimum results.

  • Services

You also want to ensure that the service provider is a specialist in all relevant services, as the scope of their services will give you an indication of their expertise. So, choose a business that offers waterproofing services for all of your needs, both now and in the future.

  • Promptness

It would help if you chose a staff that gives fast service. As you know, water leaks can be terrifying for homeowners, and in many cases, they result in a major emergency issue that requires rapid treatment.

Fortunately, some companies give prompt services, and all you have to do is search for them. But remember, even though your contractors are skilled and experienced, they can’t tackle all of these crisis concerns if they have a laid-back mindset.

  • Warranty

Any reputable business will, in most cases, offer a warranty on its services. So, before you get into hiring them, make sure to ask this first. Check the terms and conditions as well, so you don’t run into any problems later.

  • Credentials

Many people overlook this point, only to come to regret it later. So, what you can do is to examine the company’s website extensively to verify their credentials. A license and insurance should be presented properly and if conditions aren’t met, move on to the next.

  • Feedback

Last but not least, make sure to read what previous clients have said about their job. And if there is a lot of bad feedback, you should move on to the next company. You need to at least hold your standards to reputable top-tier waterproofing companies.

While it may be tempting to opt for a less expensive service, you’ll wake up only to find out that you must not have taken a bargain in the long run. So, make sure that you do your homework extensively.

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4 Key Considerations When Investing in a Shed

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Investing in a Shed

It is a great idea to expand your storage space using outdoor sheds. An outdoor shed is an excellent investment because it can help you declutter and protect your precious belongings. However, you have to assess several factors before you buy your unit. Since you will be spending a bit of money, it is essential to get good value for it. Here are some factors to ensure you buy the best and most durable shed. 

Weigh Price Versus Quality

The price should not be the primary determinant when you’re shopping for things. Remember, the lowest price is not necessarily the best choice, especially in terms of craftsmanship. Going for the cheapest unit may equate to spending more in the long run because poor-quality materials will not last long.

Instead, look for outdoor sheds with premium materials as they offer durability and longevity. Paying a few hundred more for a good shed is the smarter choice because they do not just last longer but also look better. 

Factor in the Home Design

If you value the curbside appeal of your property, then your prospective outdoor shed should also look nice. Though sheds play a big role in helping you store important things, the appearance and design of your outdoor unit will definitely impact the vibe of the rest of your home.

For best results, it would help to choose from outdoor sheds that complement the design of your house. To illustrate, if you’ve got a modern home, you want sleek and minimalist sheds. Meanwhile, if you have a country-style house, a rustic barn-like shed will work well. With this kind of unit, you have a great space for storage and an outdoor focal point that’s visually appealing. 

Think About Integration With Landscape

Another element you may want to assess is integrating this outbuilding into your landscape design. For example, if you have many flowers, trees, and plants, you may want to ensure that your outdoor shed blends well with your yard. You don’t want it to stick out and become an eyesore.

To create a unique look, you can plant garden beds around your unit. You can even consider installing a trellis to let vine plants grow on the side for a more poignant look. This will ensure you’ve got an aesthetic looking garden shed.

Determine the Siding Materials

The three most common materials of outdoor storage sheds are wood, plastic, and metal. All have varying pros and cons. Let’s take a look at their nuances below:

  • Wood: Wood is a classic material that’s easy to install. It can also be cheaper compared to other materials. However, longevity may be an issue because wood contracts and expands. You may need to maintain your shed and regularly apply a weatherproofing coating. 
  • Metal: Metal sheds have a very strong framework that will last long. However, it can be quite pricey. On top of that, depending on what kind of metal you choose and the durability of the protective coating, it can be prone to corrosion as it is exposed to harsh environmental elements. 
  • Plastic: When you look at plastic sheds, these are often made of vinyl. These are quite affordable and long-lasting. However, you cannot paint this shed because the colour lies within the material, so updating the look in the future is impossible. 

The key to finding the best shed is assessing your needs and preferences. Remember, before you install anything, check out the homeowner’s association rules and zoning laws in your area. You want to make sure that you know regulations before spending your money. The tips mentioned above will help you choose the best unit for your storage needs.

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