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Live Stream Shopping becoming a Mainstream Trend

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Live video shopping or livestream ecommerce is a form of online shopping where shoppers can shop during live video streaming of live shopping shows. In its previous avatar, it was called teleshopping, where hundreds of products were advertised on television. 

But in the digital era, live commerce or live online shopping has become a mainstream trend and is much more engaging, entertaining and interactive as compared to teleshopping. Live video shopping took off in China and soon grabbed attention worldwide. Live shopping in the USA is still in its nascent stage, and has the potential to be the next big thing in the ecommerce space.

According to a report in 2020 China’s live shopping volume exceeded 1 trillion Yuan which is almost $158 billion, with a more than 200% increase as compared to 2019. 

With live commerce, interactive options are enhanced. With live interactive video streaming, customers can interact and chat live. There are links that allow customers to learn more and purchase directly during a live shopping show. Direct channels of purchase, enabling live chat, reactions, emojis and and more are some of the interactive options offered to buyers. The live video shopping experience is designed to mimic the experience of shopping in a store.

The majority of their consumers who prefer livestream shopping are millennials and Gen Z consumers who are looking at personalized and authentic ways to shop online. Millennials and Gen Z prefer live stream shopping because:

Hosting live shopping shows to sell products is a great way to connect with your buyers in real-time. If a host is showcasing a product on a live video, with all the details, this gives customers the opportunity to comment live and ask questions for a feature or any instruction. This creates a great buying intent and trust among customers and customers are more likely to buy the product quickly.

Furthermore, when buyers watch influencers try out products which they can buy directly through the video app, this gives them the confidence to buy products straight away. Engagement and interactivity with buyers is the ultimate key to success when it comes to live stream commerce. Live streaming shopping provides real-time, accessible interaction to fulfill that need. Through live video shopping, brands have the opportunity to present their products, answer viewers’ questions, reassure them about the quality and reliability and provide offers for boosting purchases while buyers enjoy the remote brand experience. 

Live Video Shopping boosts customer engagement and retention rates. According to reports, live video shopping gets over 10% more interactions than pre-recorded videos, with around 25% of all engagement being comments.

But, how to keep your viewers engaged during a live shopping show?

Here are some ways to keep your audience engaged and create the most enjoyable and valuable live stream shopping experience.

Host Interviews

It’s very vital for a brand to show the human side of your brand by hosting interviews with the brand employees or the CEO. This allows the audiences to know your brand inside and out.

Give a Behind-the-Scenes Look

Showcasing behind the scenes content makes audiences feel like they are seeing something that is raw and authentic. Showcasing your manufacturing plant, company culture or your team builds confidence and trust among your audiences.

Host Q&A Sessions

This is a great way to allow your audiences to get to know your brand better, but it’s important to have a topic in mind before hosting a livestream shopping show. Choosing a pre -selected topic for the Q&A is always a better and less risky way to increase engagement. It helps keep the session focused, allowing you to filter questions and select the most relevant ones to answer.

Collaborate with others

Expanding your brand reach is a lot simpler when you are collaborating with others rather than doing it alone. Inviting industry experts or influencers belonging to the same niche to your live shopping shows can be fruitful for the success of your live shopping show. This way not only will you be gaining viewership and engagement from your audience but theirs as well.

You can also connect with influencers and invite them over for a live Q&A or a panel discussion. A big industry name attached to your live shopping show is bound to generate a lot of interest. Of course, for some niches, finding industry experts and influencers isn’t easy. An easy way to do so is by visiting the websites of competitors and look at who they are following.

Run Live Content

By running contests via your live shopping shows you can increase your brand engagement and awareness in a unique way. By creating a contest, you offer massive brand awareness through what you have to offer the contest winners. You can either choose to run the entire contest on live sessions or just announce the winner of a contest via live videos. Your live shopping show  not only attracts the views of everyone who enrolled in the contest, but you will also get views from other users when the content is shared via the Internet. This is a great way to expand the audience base of your brand.

Channelize.io Live Streaming Shopping Platform can help you multiply your revenue while boosting the customer engagement and retention rate. Email us at [email protected] and get started quickly.

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Business

5 Ways to Ensure Security of Financial Transactions in Your Business

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In the present computerized age, where financial transactions happen at lightning speed and across different stages, guaranteeing the security of these exchanges is vital for organizations. With the consistent danger of cyberattacks and deceitful exercises, protecting your financial transactions is not simply a question of consistence yet additionally critical for keeping up with the trust of your clients and partners. From executing vigorous encryption conventions to instructing your staff about likely dangers, there are a few proactive measures you can take to reinforce the security of your financial transactions.

Safeguarding Data Integrity and Confidentiality:

One of the fundamental mainstays of guaranteeing the security of financial transactions lies in implementing robust encryption protocols. Encryption includes encoding delicate information communicated between parties, delivering it incomprehensible to unauthorized entities. By encoding monetary data, for example, credit card details, personal identification numbers (PINs), and transactional data, organizations can forestall capture by malignant actors and keep up with the respectability and secrecy of their clients’ data. Businesses can also enhance their financial processes by integrating robust security measures, including the adoption of free invoice software, to ensure the secure and confidential transmission of sensitive billing information. By coordinating encryption conventions into your financial infrastructure, you make a vigorous boundary against unapproved access and information breaks.

Strengthening Access Controls and Identity Verification:

In a time portrayed by heightening digital dangers and modern hacking methods, depending entirely on passwords for validation presents critical security risks. Multifaceted confirmation (MFA) offers an extra layer of guard by expecting clients to check their personalities through numerous means, thereby mitigating the likelihood of unauthorized access to sensitive financial systems and accounts. MFA regularly consolidates at least two verification factors, for example, something the client knows (e.g., a secret word), something they have (e.g., a cell phone or token), or something they are (e.g., biometric identifiers like unique finger impression or facial acknowledgment).

Regular Security Audits and Vulnerability Assessments:

A proactive approach that conducts routine audits and vulnerability assessments to find possible flaws and vulnerabilities in your financial systems and procedures is necessary for successful security management. By overseeing thorough security evaluations, you may assess the efficacy of present security measures, ascertain if they adhere to industry norms and standards, and spot any variations or inconsistencies that can indicate potential security breaches. By employing advanced methods and automated tools, such vulnerability scanning and penetration testing, you may imitate real-world attack scenarios and identify vulnerabilities before malicious actors do so.

Secure Payment Gateways and Fraud Detection Mechanisms:

The proliferation of e-commerce and digital payment platforms has revolutionized the way businesses conduct financial transactions, offering unparalleled convenience and accessibility to consumers worldwide. Notwithstanding, with the rising commonness of online fraud and installment related tricks, securing payment gateways and implementing robust fraud detection mechanisms is imperative for safeguarding the integrity of financial transactions. Secure installment passages utilize industry-standard encryption conventions and tokenization procedures to scramble delicate installment data and work with secure transmission among shippers and installment processors. By partnering with reputable payment service providers (PSPs) and adhering to PCI DSS (Payment Card Industry Data Security Standard) compliance requirements, businesses can minimize the risk of payment card data theft and unauthorized transactions.

Employee Training and Awareness Programs:

While mechanical arrangements assume an urgent part in strengthening the security of monetary exchanges, the human component remains similarly basic in moderating insider dangers and social designing assaults. Instructing your representatives about network safety best practices and encouraging a culture of safety mindfulness are fundamental parts of a far reaching security procedure. By enabling your labor force with the information and abilities to distinguish and answer potential security dangers, you make an aggregate protection instrument that reinforces the versatility of your association’s security act.

All in all, guaranteeing the security of monetary exchanges is a continuous cycle that requires a multi-layered approach encompassing technological solutions, proactive risk management strategies, and a culture of security awareness. By executing strong encryption conventions, multifaceted confirmation tools, and secure installment entryways, organizations can brace their monetary foundation against digital dangers and shield the trustworthiness of exchanges. By focusing on security and putting resources into thorough safety efforts, organizations can impart trust in their clients and partners, guaranteeing the drawn out reasonability and progress of their activities in an undeniably interconnected world.

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Elevate Your Investment Game: How the Right Demat Account Can Skyrocket Your IRFC Share Price Portfolio!

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Are you ready to take your investment game to the next level? The secret lies in leveraging the power of a demat account to skyrocket your IRFC share price portfolio. In this article, we’ll uncover how choosing the right demat account can be the game-changer you’ve been searching for!

Demystifying Demat Accounts

Let’s start by demystifying demat accounts. A demat account is your digital gateway to the world of investments, where you can securely hold your IRFC shares in electronic form. No more dealing with cumbersome paperwork or worrying about the safety of physical certificates. With a demat account, everything is streamlined for your convenience and peace of mind.

Why a Demat Account is Essential for IRFC Share Price Success

So, why exactly is a demat account essential for success in the IRFC share price market? Here’s why:

Effortless Trading: With a demat account, executing trades in IRFC shares becomes a breeze. Gone are the days of waiting in long queues or filling out endless forms. With just a few clicks, you can seize opportunities and make transactions swiftly, keeping you ahead of the curve.

Real-Time Monitoring: Stay on top of your IRFC investments with real-time monitoring provided by demat accounts. Track the performance of your portfolio, analyze market trends, and make informed decisions with up-to-the-minute information at your fingertips.

Enhanced Security: Security is paramount when it comes to your investments. Demat accounts offer robust security features to safeguard your IRFC holdings against theft, loss, or damage. Rest easy knowing that your assets are protected by state-of-the-art encryption and authentication protocols.

Convenience and Flexibility: Manage your IRFC share portfolio with unmatched convenience and flexibility. Whether you’re at home, in the office, or on the go, your demat account gives you instant access to your investments, allowing you to take control of your financial future wherever you are.

Skyrocket Your IRFC Share Price Portfolio with the Right Demat Account

Now that you understand the importance of a demat account, let’s explore how to choose the right one:

Research: Take the time to research different demat account providers and compare their features, fees, and customer reviews. Look for a provider that offers a user-friendly interface, robust security measures, and competitive pricing.

Customization: Choose a demat account that caters to your specific needs and investment goals. Whether you’re a seasoned investor or just starting out, look for a provider that offers customizable options and personalized support to help you reach your financial objectives.

Accessibility: Opt for a demat account that provides seamless access to your IRFC share portfolio across multiple devices and platforms. Make sure the platform is easy to navigate and offers comprehensive tools for monitoring and managing your investments effectively.

Customer Support: Last but not least, prioritize excellent customer support when choosing a demat account provider. Whether you have questions about your account or need assistance with a transaction, having responsive and knowledgeable support staff can make all the difference in your investment journey.

Conclusion

In conclusion, the right demat account can truly elevate your investment game and propel your IRFC share price portfolio to new heights. By choosing a provider that offers convenience, security, and personalized support, you can unlock the full potential of your investments and achieve your financial goals with confidence. So, don’t wait any longer. Elevate your investment game today with the perfect demat account for your IRFC share price portfolio!

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Unlocking the Power of NFT Marketing: Strategies and Innovations

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Introduction

Non-fungible tokens, or NFTs, have been making headlines in the digital realm, stirring up enthusiasm and igniting novel conversations about the future of digital collectables, art, and more. In essence, NFTs are tokenized versions of assets that could be tangible like real estate or intangible like digital art. In today’s hyper-digital world, the marketing role of NFTs cannot be overstated. NFT marketing agency harnesses the power of blockchain and digital assets to create unique, engaging, and opportune marketing strategies. Businesses can utilize these innovative strategies not just for brand recognition, but also for customer acquisition and increasing market share.

Amplifying the Voice of NFTs

Public Relations (PR), an essential component in any marketing strategy, also plays a significant role in NFT marketing. NFT PR primarily helps in building a positive image and creating visibility for your NFT campaigns. It involves presenting your NFT projects to the public most engagingly and enticingly. PR strategies classic to the field – like press releases, media communications, speaking events, and reputation management – are fundamental elements of NFT PR.

NFT Press Releases

Distributing press releases about your NFT campaigns and developments can make a vast difference in the reach and visibility of your project. An NFT press release can strategically present the uniqueness of your NFT, its potential value, and ways to acquire it. It acts as a definitive way to communicate with potential investors and participants, thereby increasing the perceived value of your NFT. The beauty of an NFT press release is that it can easily be distributed across multiple platforms, reaching various demographics. The message in the press release, consistent across all platforms, helps to build a strong brand reputation for the NFT project. This consistent message also aids in streamlining the marketing efforts and building trust with prospective customers.

Strategizing your NFT Marketing

To maximize your NFT marketing results, a well-structured strategy can make all the difference. Although it can be individualistic and project-specific, a rudimentary plan should include the following steps:

  • Identifying the Target Audience: Understand who is likely to be interested in your NFT. This could be art enthusiasts, collectors, investors, or digital currency enthusiasts.
  • Crafting a Unique Story: Create a narrative around your NFT, forming an emotional connection to capture the audience’s interest. This story could be about the creation process, the value it possesses, or its significance.
  • Utilizing NFT PR Techniques: Make use of PR strategies such as media relationships, press releases, and building a positive image in the public eye.
  • Leveraging Social Media: Social media platforms can play a vital role in promoting your NFTs. These channels offer a broad reach, engaging content formats, and options for targeted advertising.
  • Post-Sale Engagement: Continue engaging with your audience even after the sale. This can be through updates on the NFT, upcoming projects, or simply maintaining a dialog through social media.

Conclusion

In the ocean of digital advancements, embracing NFT marketing can significantly boost business success and create distinctiveness in the market. Proper utilization of NFT PR techniques and press releases further amplifies the reach and effectiveness of marketing efforts. Navigating the complex yet captivating world of NFTs with a thoughtful marketing strategy can indeed open doors to unmatched opportunities and promising outcomes.

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