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Benjamin Gordon Cambridge Capital Highlights the Condition of Real Estate in the Pandemic

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Real Estate Market

It is a well-known fact that the pandemic has impacted all sectors of the economy including real estate. However, simultaneously, this scenario has also given rise to few trends. In this short write-up, let us find out more about the changes that have taken place paving way for the better things during the pandemic. 

Benjamin Gordon Cambridge Capital explains how changes will impact the real estate market

The changes that have been mentioned here will impact the way real estate will function in the days ahead under the influence of the pandemic. 

Even though few retail outlets and offices have reopened, yet the scenario suggests that the “world is reoriented”. And more and more people are trying to adapt to the changes related to society, governance, environment, and of course economic setup. 

Experts believe that since the recovery will be slow, it will take some time for the real estate market to bounce back to the pre-covid times. Few companies are opting for a mix between the two office models, remote and physical. 

In the pre-COVID-19 days, there was a requirement for gym space, conference and meeting rooms, and lounge areas. However, during the pandemic, there arose the need for clean air quality, touchless technology, and adequate spacing between various office cubicles. 

In the real estate market, the profit margins have plunged to the lowest but not everyone is at a loss because many people are taking advantage of lower rates of interest. 

However, the general tendency that has been observed among people is that since the purchasing power of people has declined, not many are taking chances as they must make their mortgage payments every month, which might not be possible to shell out. 

This is because the majority of the companies to curb their expenses laid-off workers or opted for a pay cut. The requirement of space has been greatly impacted by the norms of social distancing, lockdowns, job cuts, and layoffs. 

The trend that started with working from home has also minimized the requirement for commercial real estate property. While few companies have realized that working from home is a much better option as they can do away with the overhead expenses, few prefer to return to physical offices. For such companies, the need for office space will always remain. 

Benjamin Gordon Cambridge Capital believes that the online shopping portals will continue to require space for warehouses since the online shopping portals are continuing their business by maintaining the protocol of COVID-19. 

Below are some of the key aspects to consider for analyzing the condition of the Real Estate Market in these tough times.

Key aspects to consider

Automation and digitization of processes related to real estate and several other sectors continue to gain prominence. Many commercial spaces are now equipped with automated sanitiser dispensing machines and tools that can scan thermally, visitors entering those premises. 

It cannot be said that the real estate market, whether commercial or residential has come to a halt altogether. While business continue even during these tough times, the need for flexibility and carefully planned strategies is what is required now. 

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Do’s and don’ts of business networking

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Do's and don'ts of business networking

Business development is something that is a constant focus of most businessmen. There are many things that a businessman has to take care of in order to ensure that business is growing at a good pace. Among other things, networking is something that helps a business walk on the path of constant development and growth. 

Talking about networking, it is like those necessary evils that when used adequately benefit you well. Now the ability of good networking is not something a person is born with. One has to over the course of time develop the skills of developing healthy and beneficial relationships. 

Well, developing the skill to build good relations takes time and practice. There is a lot one learns from experience and so today we will be talking about the do’s and don’ts of business networking. 

Do

Approach 

In networking events, do not hesitate to be the one who approaches first. Networking events are held so that you can meet new people and make new connections. Often people go to networking events hoping to meet some new people and so they go to such events by themselves. 

You can feasibly approach someone and start off a conversation politely. All you have to do is be a little confident and clear with what you say and you will be good to go. You don’t need to worry about anything, you just need to approach and see where things go. 

Use Social Media Carefully 

Your presence on social media as a business plays an important role in what impression you leave on your audience. When you connect to people through social media you have to be careful with the content you post on your handle. 

You have to remain professional all the time and ensure that you avoid getting involved in any political or offensive content. Apart from that, you also need to be active on your social media regularly so that you keep your audience active as well. 

Listen And Learn 

One of the most important factors of networking is listening. The whole point of networking is connecting with people that benefit us and learning from them for our own betterment. At networking events, people are often promoting themselves. However, if you choose to listen instead, people are more likely to value you and remember you. 

Apart from that, listening has its own benefits, the more you listen to people you get to know different perspectives and opinions that help you form your approach. Moreover, it is listening to others or rather more experienced people that help you learn. 

Don’t

Neglect Business Cards 

Networking and marketing go hand in hand. We all know that a business card is the most basic tool one can use for marketing or even networking. Exchanging business cards is something that has been around since the very beginning and is still considered one of the best ways to exchange information. 

However, with the developments in technology, these cards seem to be neglected. However, you need to make sure that you don’t make the mistake of neglecting these business cards. When it comes to staying put with technology you can always use a virtual business card

Be Forceful 

It is often a tendency of people to be a little pushy when you really want to crack a deal or form a good connection with someone. However, this forceful nature of being overly persistent will cause more harm when trying to make a connection. 

Being forceful often promotes aggression and makes people lose interest very quickly. One needs to have a sense of when to stop insisting on a conversation. All you need to do is be as patient as possible and wait till you get a positive response. Other than that, being pushy is pretty contradictory to being professional. 

Be Unprepared

The last thing you want in networking is not knowing what to do. Let’s say if there is a business event or a networking event that is filled with opportunities to meet new people and build new connections, and you don’t have enough information about it, doesn’t sound good, does it? 

Well, this is exactly why you should always be prepared for any business or networking event. You need to have a good idea about what you need to know from others and what you need to tell them about yourself. Lastly, you don’t want to find yourself caught short on information that would have benefited you otherwise.

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Business

The 10 Best Sites That Are Like Afterpay

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Best Sites That Are Like Afterpay

Have you used Afterplay before? Although they offer the great benefit of making purchases, receiving your products now and paying later, there are other options that you can also consider if you want to try another platform with similar services. Some of the factors why people start looking for alternatives to this popular app is the improved customer service level, an interface that is more intuitive to use or due to the fact that they have built a good and reliable brand. In this article you will see a series of payment gateways similar to Afterpay, as well as a practical short review.

1. Sezzle

Although this app is more expensive to use, they offer the option to buy now and pay later without having to worry about the interest, as long as you pay your installment plan before the previously accorded due date.

2. PayPal Credit

Just as you may imagine, this version of paypal gives you the flexibility to buy those things you probably can’t afford just now, you can get your order now and pay over time, just consider that the services of this app are more expensive.

3. G2 Deals

This is another buying software that takes pride in being cheaper than its competitors, and they have built a trusted business among users, plus they offer extra benefits to their customers.

4. Affirm

If you are looking for a fin tech solution that allows you to put your finances in order through their online services, you might consider this alternative. They have a great interface but it’s more expensive than Afterpay.

5. Klarna

This payment gateway provides the common payment methods and focuses on giving their users outstanding support. At Klarna, they will do an amazing job to meet or exceed your expectations and their app is in general very easy to use.

6. Splitit

Considered as a suitable alternative if you are looking for a company who offers services at a worldwide level. By using this app your payments will be required on a monthly basis instead of the 2-week period provided by Afterpay.

7. Zip

They will offer you the flexibility of splitting the total charge of your purchase in four parts and pay for them later. Although this is a more expensive deal, you will enjoy a better built app as well as more dedicated customer service.

8. SecurePay

This is the best option overall in our rank, thanks to the set of benefits you will enjoy with this payment gateway provider. If you want to have the freedom of scheduling your payments without any kind of setup charge or monthly/annual fees, this is your go to. Plus, your transactions will be protected by their FraudGuard service, which you get for free.

9. Go cardless

An online payment tool that delivers what they offer, you can learn how to use it very fast and the customer service is wonderful. Just keep in mind that there is a 1% fee per transaction.

10. FuturePay

Just like the name describes it, it will allow you to buy things now and pay later without needing a credit card. While they are reliable and the app has a friendly interface, their service is more pricey.

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Business

Ways to Use Brochures to Advertise your Brand

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Ways to Use Brochures to Advertise your Brand

Custom brochures are the most significant marketing tool for your brand. Many companies are advertising their brochures to create a sense of familiarity with their brand and provide information about their services as a way to initiate and develop relationships with potential customers.

Why use brochures?

A brochure can be an effective way to get a message across. Most companies spend heavily on brochures because they know that brochures have the power to sell their brand and make money. A compelling brochure can have many forms like direct mail, postcards, and more. The value of the content can easily be increased by designing it for social media.

Tips for Looking Trendsetting

Occasional updates to your existing marketing material can help you improve how your brand is perceived, how long it takes someone to reach a decision on purchase, and how likely they are considering a purchase. Staying on top of trends with the use of brochures can also boost prospects for high return, low-cost marketing campaigns.

Use Product Brochures

If you need to establish your brand, improve the effectiveness of your marketing campaigns with brochures. They can be produced in a plethora of ways and may serve several roles depending on the needs of your campaign. A used as a marketing tool to knock doors your product can be displayed or just provide important information like contact info or product specifications.

How to design a product brochure?

Product brochures are a part of marketing strategy for any company. Many businesses opt to include a brochure that features their company as well as an individual product. Designing an eye-catching brochure is time consuming and takes more than just your typical type of fonts and layout. You’ll need to consider what colors you want your design to be made in, what will appeal most to your audience, etc.

What paper choices are there for your custom brochure?

There are several different choices when it comes to publishing your custom brochure. You can choose from glossy or other fine-grained papers, or print on a website that offers an interactive design like infographics, papers woven in transit and much more. To tailor your marketing strategies with certain materials, think about what message you would like to convey the world with your custom brochure. Choose between the glossy paper for high-quality printing, or the matte finish for consumer convenience when you need to manage multiple copies on-the-go.

Tip for Look Trendsetting

Brushing your teeth is one of the simplest ways to change up your appearance, but the easiest way to see a noticeable difference in how others look at you might be by changing up brochures. You want people to read them for hours on end and leave with a heartfelt message about how awesome you are and what your brand does for them, right? So go out of your way to make these things as eye-catching as possible. Use bright colors, slick paper, large fonts and more and watch as competitors turn green with envy!

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