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How SEO and PPC Work Together?

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How SEO and PPC Work Together

Looking at SEO and PPC, the first thing that comes to mind is that they are in different fields even though they individually work to achieve the same goal. What do I mean? Continue reading to find out.

What is SEO?

Search Engine Optimization (SEO) involves a series of tasks that can be performed on a website to make it optimized (Google-friendly). A Google-friendly website is more likely to rank amongst other top websites on Google’s first page for a particular keyword or phrase. Making your website rank on Google’s first page generates much more traffic to your site which can be converted to leads or sales. SEO is termed organic because it’s free—you pay nothing in return to Google for the traffic generated. 

What is PPC?

Pay-per-click (PPC) on the other hand is a paid advertisement where the advertiser pays a certain fee every time their ads are clicked. It’s more like SEO the difference this time is you are paying for the traffic generated.

The major difference between SEO and PPC is that one is free while the other isn’t. Search engine advertising is one of the most used forms of PPC which helps advertisers get ranked #1 for certain keywords or phrases. That’s to say PPC can drive home as much traffic as SEO. Then again, we also know that there are people who don’t like clicking on Google ads. I know I don’t. When you think about it you’d realise that with any method you choose to follow you are still losing out some of the traffic which could have led to more sales. If only there was a way to marry them right?

Lucky for you, in today’s guide, I’ll be teaching you how SEO and PPC work together. 

How SEO and PPC Work Together

Improves your search engine presence 

You should also know that the essence of performing SEO on your website for a targeted keyword is to help rank your website on Google’s first page and if your website has a strong online presence (Authority) your site could get ranked #1 for that keyword. 

Purchasing PPC ads lets you bid for a particular keyword. In this case, you’ll be bidding for the same keywords targeted in SEO. Wouldn’t the PPC ads affect my website’s SEO? The answer is no. So you don’t have to worry about that. Rather than affecting your website’s SEO, carrying out both strategies ensures that your brand dominates the search results for those keywords giving you a better chance of driving home more traffic.

SEO can benefit from the paid search team’s keyword data

The paid search team usually has lots of current keyword data. You can say they have the real keyword data and not the ones you try to guess using keyword tools. That goes to say that the SEO team will be able to put to good use the keyword data obtained from the paid team to make better-optimized decisions.

Also, when you optimize on-page content using PPC data, it can result in achieving a lower cost-per-click. The reason for that is Quality Score, which is Google’s metric for determining an ad’s rank, can be influenced by the reference of the on-page content of the ad.

Hence in order to enjoy these benefits, ensure that your PPC team communicates with your SEO team.

PPC can help in recovering missed search engine clicks

You have a website, and you performed SEO on your website which made your site rank #1 on Google’s first page for the keywords you targeted. Is it wise to still perform PPC? Many people will answer no, after all, you are already ranked #1 for the keyword, right?

If you think that way then you are wrong or at least according to a study research at Google. The research discovered that after search ads for a particular keyword were paused, approximately 89% of the traffic generated from those ads could not be replaced through organic rankings. This goes to say that pausing your PPC ads even after your website is ranked #1 could negatively impact your traffic.

When you use PPC together with SEO, you’ll be able to recover clicks as well as interests from searchers you may have missed. 

Conclusion 

Both SEO and PPC have their advantages and disadvantages but when compared together can produce greater results. 

With search engine PPC all you have to do is pay for the click and let the search engine work for you, the same cannot be said about SEO. Since SEO you’ll have to do it yourself and it requires time, patience, and effort to become good at it. If you are a businessman or woman then out of the three things mentioned time is something you can’t afford. In that sense carrying out SEO on your website would be tasking. However, that can be solved as there are agencies that can help you perform SEO on your website.

Depending on your location, you can find an SEO expert or agency that’s right for your business if you know the right place to search. There’s SEO Sydney, SEO Canberra, SEO Melbourne, etc., which means you can find SEO agencies if you reside in any of those areas in Australia. What if I or my business isn’t in Australia? Still not a problem as they can also carry out SEO services for foreign clients.

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Digital Marketing

Digital Marketing And Its Impact on Business

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Digital Marketing

You might think that if your business has a great product or service, word will naturally spread and you’ll attract customers. Unfortunately, that’s not the case in today’s world. With so many businesses vying for the attention of potential customers, you need to take steps to ensure they know about your business. If you want your business to thrive, you need to implement digital marketing strategies. 

You may be wondering what digital marketing has to do with selling products or services. The answer is everything. Digital marketing is one of the most effective ways to grow your business because it allows you to reach potential customers directly – no third party needed. 

These strategies are also affordable and easy to implement quickly and efficiently from almost any location with an internet connection. Keep reading for more information about why digital marketing is so important for your business and how it can help you thrive.

What is Digital Marketing?

Digital marketing is any strategy that uses digital technologies to drive sales, leads, and brand awareness and/or engagement. In simpler terms, it’s the promotion of products or services through a digital platform such as the internet or social media. 

Digital marketing can include a wide range of activities such as paid advertising, social media, email marketing, content marketing, online branding, and online reputation management. The goal of each type of activity is to drive traffic to your business or website and convert that traffic into leads or sales. Digital marketing is a marketing technique that uses the power of brands and the Internet to engage customers and sell products. It is also called online marketing, e-marketing, and internet marketing. It is generally self-service and low-cost while providing instant worldwide coverage. 

Digital marketing is based on the use of brand names, advertising, and new media technologies. Today even online casinos and sportsbooks are making use of digital marketing. If you like watching and betting on cricket matches, do check Sri Lanka vs. England match. 

Why Is Digital Marketing Important For Your Business?

Digital marketing is the most cost-effective way to reach customers. You’re able to speak directly to potential customers, which cuts out the middleman, such as a retailer, who would normally take a cut from your sales. 

If you’re an e-commerce store, digital marketing is also a great way to get your product in front of potential buyers. If people can’t find your products or are not aware you exist, they’re not likely to buy from you. 

Digital marketing helps you reach a wider audience and get your products in front of more people. This can result in more sales and leads for your business. In addition to increasing sales and leads, digital marketing can help you improve your brand’s reputation. 

Your reputation is everything in business. If customers are not happy (or don’t even know you exist), they won’t buy from you. Digital marketing allows you to build your brand online, which can help improve your reputation.

How Can Digital Marketing Help Your Business?

When done right, digital marketing can significantly boost your website traffic and overall brand awareness. Here are a few of the ways you can use digital marketing to help build your business and increase sales: 

  • Paid advertisements

Paid advertisements are one of the most effective ways to drive traffic to your website. You can choose from a wide variety of digital marketing channels, such as social media, search engines, and email marketing. 

  • Content marketing

Content marketing is all about focusing on creating valuable, interesting content for your audience. It’s a great way to engage your customers, build brand loyalty, and drive traffic to your website. 

  • Email marketing

Email marketing is one of the oldest forms of digital marketing. It’s a great way to stay in touch with your customers and build relationships with them. Email marketing can also help you drive traffic to your website.

  • Building your online presence

You need to create an online presence for your business. This includes building a website, creating an online brand, and managing your online reputation. 

  • Mobile-friendly design

Applying an effective digital strategy in today’s mobile-first world is no small task. Your digital marketing team needs to make the most of this process and ensure that your digital campaigns are retaining their full impact across all media channels.

Conclusion 

In today’s ultra-connected world, your business can’t afford to be left behind. Online marketing is an essential tool that allows you to reach potential customers and drive sales. Digital marketing also presents numerous benefits for businesses of all sizes. It’s a low-cost way to reach a large audience, expand your brand awareness and generate new leads. 

Your business needs to have a presence online if you want it to succeed in the digital age. But simply having an internet presence isn’t enough. To stand out from your competitors, you need effective digital marketing.

Digital marketing strategies are a great way to increase your website traffic and boost your brand awareness.

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Digital Marketing

The Value of Branding Keywords Even if You Rank #1 on Google

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alue of Branding Keywords

Your brand is the foundation of your business and a cornerstone of your marketing efforts. SEO is all about creating better online visibility and grabbing a few more leads and sales for your brand. If you are one of those, who haven’t started their SEO journey, then it is high time you should do it. Today’s business depends on online visibility, and if no one can see your business, then you are doomed to fail.

When it comes to paid search, many business owners are hesitant to invest in branded keywords that feature their company name. But by investing in your brand name, you can capture customers who are searching for your business specifically.

Looking for seo services company? Do you want to improve your website’s ranking in branded searches? Branded searches give the best conversions because they’re specific to your company. An SEO company can help improve your website’s ranking in branded searches and get more conversions.

What do you mean by Branded Keywords? 

A branded keyword is a keyword that includes the name of a company, product, or service. For example, if you were to search for ” Nike shoes,” the word “Nike” would be a branded keyword. 

Branded keywords are important for companies because they help create visibility and name recognition for their products and services. When potential customers see a company’s name in search results, they are more likely to click on the result and learn more about the company. 

In addition to helping potential customers learn more about a company, branded keywords can also help existing customers find the company’s website more easily. If a customer knows the name of a company but forgets the URL, a branded keyword can help them find the site. 

Overall, branded keywords are a valuable tool for companies looking to increase their visibility and name recognition. 

Reasons to invest in branded keywords 

If you’re a top-ranked brand, you may think you don’t need to worry about branding keywords. But even if you’re at the top of the SERPs, you can’t afford to ignore the value of branding keywords. Here’s why.

  • SERP Credibility

SERP (Search Engine Results Page) credibility is a term that is used to evaluate the reputation of a web page in search engines. You might think that once you rank #1 in Google, you’re done. You don’t have to worry about SEO anymore, right? Wrong! Even if you’re ranking #1 in Google SERPs, there are still things you can do to improve your SERP authority.

Search Engine Results Page (SERP) credibility is the power of a website or a web page to rank in search engine results. The higher the search engine ranking, the greater the SERP credibility. It is measured by how many links a website or a web page has and by how many links point to a website or web page.

This is why it is important to try and own as many branded keywords as possible even if your website is number #1, the website or web page can be easily knocked off the first page of the search engine results by a competitor that has more SERP authority.

  • Brand keywords cost minimal

Brand keywords are a powerful tool for any business hoping to increase its traffic, especially if you are already ranking on the first page of Google. 

Brand keywords are so cheap that you can get a lot of traffic for just a few dollars. So, if your website is new, investing in brand keywords can help your business to survive in the early days. In fact, many of the top-ranking websites on Google have invested in brand keywords.

You could expect to spend between $0.50 – $5 per click for branded keywords. The precise expenses will vary based on the industry and your performance of the product. 

  • Brand keywords produce high conversion rates

It can be frustrating to be ranked #1 on Google and not get the traffic you deserve. But if you’re not investing in branded keywords or even just not optimizing your site for them, then you’re missing out on a lot of business.

What’s more, people searching for your products or services are most likely to search for you by your brand name rather than your category. These are called “branded keywords”, and they can lead to some of the best conversions for your business.

High conversion rates are probably what you’ll get for any branded keyword campaign. People who search for your brand using its brand name are already aware of it and frequently want to buy from your brand.

  • The majority of search engine results pages include brand keywords

 The proverb “The best weapon is a strong defence” holds true in PPC(Pay Per Click) ad purchasing as well. By making sure you hold the top spots for both organic and sponsored search results, you adopt a powerful offensive strategy. To improve traffic flow to your product pages, you fend off rivals and marketers.

Customer is likely to have a significant level of trust in the brand when they come across a sponsored advertisement and natural listings. The CTR- click-through rate will undoubtedly be high.

  • Minimal Competition

It’s also important to keep in mind that very few businesses will be contending for branded keywords because they’re too busy attempting to dominate the search engine rankings for generic keywords. As a result, the competition is minimal. 

Smart methods for utilizing branded keywords 

Here are a few short suggestions for making the most of your branded keyword advertisements and taking charge of the content and lead generation experience:

  • Promote various resources with your advertisements.
  • Create different conversion funnels or processes by designing unique web pages for each.
  • Create A/B testing to analyze conversion funnels and find the deal that converts the best.
  • For notifications and advertising, use PPC campaigns.

Conclusion

If you’ve been looking for the best way to improve your brand awareness, page ranking is just the beginning. One of the first things you should do is invest in your branded keywords to make sure that your company is the first result that comes up when people search for your brand. 

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Digital Marketing

Top 5 sources to get a free SSL Certificate

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SSL Certificate

What is an SSL Certificate?

It’s not enough to just develop a website, the security of the website and the protection of the data of its users are more important. For this purpose, SSL certificates are used. SSL certificates are digital certificates authenticating the ownership of the website and protecting the data in it. It stands for Secure Sockets Layers.

Why is it necessary to have an SSL certificate?

An SSL certificate ensures a secure internet connection and saves the website from being hacked which can result in hackers stealing the user’s data or adding misleading information to the website or adding a link to the malware or running the website itself. The theft can be not just of personal data, but that data loss can lead to financial loss and blackmailing, which can either hurt the owner or any or all of the users financially and emotionally.

How do you know a website is protected?

For the naked eye, it’s quite easy to know if the site is protected or not. All one needs to do is take a good look at the URL. If there is a lock sign before the URL, it means that the site is protected.

How do SSL certificates protect websites?

The working of SSL certificates is quite simple and takes only a few milliseconds. SSL certificates use encryption algorithms to protect the website’s data. In simple words, the SSL certificates work in the following manner,

·       When requesting for a website to open, the browser first provides its identity

·       The website responses with a copy of its SSL certificate

·       If the browser trusts the SSL certificate, it responds to the website

·       The website then starts the SSL encryption by sending an acknowledgement which is digitally signed

·       After encryption, the data is shared between the website, browser and the server

Where to get free SSL certificates?

Generally, the SSL certificates cost at least $250, but some websites offer authentic, secure and free SSL certificates. Some of the websites that offer cheap wildcard SSL certificates are listed below,

Wildcard certificates:

Wildcard certificates offer cheap and free SSL certificates.  They don’t just have the SSL certificates at the best prices but also provide a variety of choices for the kind of website one needs to protect. They have different options if the website is personal or professional and they have the SSL certificate options like PositiveSSL Wildcard, PremiumSSL Wildcard and Essential Wildcard.

PositiveSSL wildcard certificate comes at a quite reasonable price and is very suitable for personal websites, blogs, etc.

Essential Wildcard provides a bit more protection than Positive and is more suitable for small businesses and e-commerce websites.

PremiumSSL Wildcard, represented by its name, is the most secure and can be used for government websites, large businesses, and NGO websites.

Conclusion:

Getting a cheap Wildcard SSL Certificate is the best thing one can do for himself and his website as well. Moreover, it provides protection to infinite subdomains. One can just buy the certificate and add the subdomains later.

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