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Digital marketing trends to focus

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Digital marketing trends

If you want to learn about the latest marketing trends, especially about AI, then you’ve come to the right place. Let’s dive deeper in the AI trends.

Artificial intelligence

AI is where machines and computers perform tasks that require human intelligence, such as decision-making and speech recognition. In marketing and advertising, AI leverages historical marketing and sales data to predict the customer’s next step in the sales cycle. This enables marketers to optimize their customer journey, improving pain points and gaps in the process. AI is increasingly used to help specialists with creative tasks such as creating headlines and copies, logo designs, and generating email newsletters. Analyze data from past customer interactions to “learn” how to perform these tasks effectively and create relevant content.

Why AI is so effective

Simply put, AI enables marketers to analyze, interpret and understand infinite amounts of customer data more than humans. This allows teams to have a much better understanding of how their audience is behaving. By using this data to predict a customer’s next move, specialists can create new campaigns with a more targeted reach, which in turn increases conversions and ROI. A recent study by consulting firm PwC found that 72% of marketing managers (CMOs) consider AI to be a “significant advantage.” Artificial intelligence and automation take care of repetitive and time-consuming tasks, freeing up marketing teams to focus on optimization and strategy.

How to implement artificial intelligence

The most popular marketing related software these days leverages artificial intelligence, so implementing it is a case of adopting the right tool for the business. This depends on the goals and objectives of your company. Chatbot software, AI-powered PPC (Pay Per Click) campaigns, and AI content creation tools are all common examples of marketing software in use in 2021.

Along with AI, implement direct mail (mix of old and new age)

Direct mail refers to physical marketing material that is sent directly to a potential customer’s home, hence the name: direct mail. They can be brochures and letters with special offers. Compared to the other points in this article, direct mail bucks the trend in that it is not digital marketing, but rather print. However, direct mail plays an increasingly important role in omnichannel marketing strategies in 2021, with research showing that 70% of people engage with a brand online after receiving direct mail from them. Even with the website traffic, email still stands tall. You can buy website traffic along with email direct promotions. It seems that a team like JayNike can handle this type of campaign well. Postcards have become one of the most effective direct mail formats in 2021 – no envelope and short content, they are much more likely to be read than letters and brochures. It is also more cost effective than sending traditional mail. Short copy is another trend, with research showing direct mail averaging 62% fewer words in 2021 compared to 2014. The average word count for direct mail in 2021 was just 500 words. Direct mail is definitely the best way to get targeted traffic while another concept could be options to buy website traffic from the trusted sources.

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Key to ROI: A Cloud-Enabled Business Transformation Mindset

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A Cloud-Enabled Business Transformation

Keywords: business transformation, cloud business transformation, business transformation strategy, business transformation solution, business transformation services 

Cloud is not the next big thing. It is today’s reality and a key facilitator of solid business models and the technological foundation of innovation ecosystems. Businesses are aware of the potential of cloud technology. Still, fewer enterprises are supported by cloud services and applications. Why do so many people still fail to draw the connections between cloud technology and their goals for digital transformation? There is a simple answer behind that – genuine cloud business transformation necessitates a holistic approach that integrates the strategy, organization, process, and technology. Most marketers fail to do so.

Business leaders and marketers need to prioritize business transformation so that customers will benefit from new digital capabilities and enhanced goods and services. According to consulting firm McKinsey Company, “A fundamental shift in mindset toward the customer, along with operational and IT enhancements, can result in a 20 to 30 percent increase in customer satisfaction.”

A Cloud-Enabled Mindset – What does it really mean?

Adopting a cloud mindset is the first step in a successful cloud business transformation, followed by assisting in the alignment of the other components. A cloud mindset is comprised of two major components:

  • The willingness to evaluate the purpose of technology and how the company will utilize it to its advantage.
  • The willingness to reassess the value provided across the organization, taking into consideration the areas where culture must be aligned in order to create value more effectively and efficiently.

Cloud transformation is taking the business world by storm. The industry is expected to grow by 20.4% in 2022 up to nearly $5 billion, according to Gartner research. With 67% of all enterprise infrastructure already in the cloud, and much more slated to migrate, those who do not adopt a cloud-first mindset are destined to fall behind in the race.

How Cloud-Enabled Business Transformation Leads to Better ROI?

Cloud business transformation services can seem like a significant initial expense, but they save corporations a lot more on the back end. Running and managing your own servers is a costly and time-consuming procedure that can be easily eliminated by migrating to the cloud. It helps business owners to free up the IT team to focus on long-term business goals rather than patching and maintaining servers.

When adopting a cloud-first attitude and building a cloud-based business transformation strategy, a business leader can reap several benefits such as data protection, disaster recovery, cost savings, and more. Especially after the COVID-19 outbreak, many enterprises realized that embracing the cloud is necessary. These advantages have helped companies create resilience in the face of the epidemic and will continue to do so in the future.

What do you Gain with Cloud-Enabled Business Transformation?

  • The cloud reduces the chance of theft or damage, giving you peace of mind. Cloud-based business transformation solutions have exceptional security measures in place to safeguard your data.
  • Organizations that use a cloud-first approach typically save money on hosting, equipment, licensing, and personnel.
  • The cloud connects your team members (whether they are in the same room or hundreds of miles distant) with solutions that enable seamless collaboration and communication for increased productivity.
  • Scaling is tough to do when your apps and data are managed internally. However, the cloud can meet the changing data storage demands of both large and small enterprises.
  • You may also access data saved on the cloud from anywhere at any time, which is extremely useful for allowing remote workforces.
  • Going cloud-native can also assist firms in becoming more sustainable and lowering their carbon impact. The lightweight nature of cloud-native architectures goes hand in hand with reducing a company’s energy usage.

Expand Your Perspective on ROI and Risk!

Many individuals go for digital transformation, but not everyone understands the consequences. Business people think that the team will win, but they may not comprehend how or why. As a result, they may be ready to change only a few items. This might be because traditional ROI analysis does not apply well to digital transformation and, more crucially, cloud settings. 

Here marketers need to understand that the cloud allows you to quickly model a project. In this way, they don’t have to spend weeks thinking out an architecture, and determining the appropriate processing or storage to obtain. Be aware that a cloud computing platform will allow business leaders to adapt judgments to changing business conditions. Rather than spending too much money on infrastructure, use the cloud to scale up and down as required. Spend time thinking about the initiative’s business value.

Bottom Line

Although many companies have adopted some type of digital transformation and cloud-based business transformation strategy, most have yet to modernize their application landscape or take advantage of cloud-native architectures. Yes, it’s true; still in 2022. 

The origins of each successful enterprise are unique. Maintaining a competitive advantage requires constant innovation of new business models, goods, and services. With cloud computing, businesses can outsource tasks that aren’t very vital to their operations. Businesses should see the cloud as a competitive advantage, especially if they are interested in cloud-based digital transformation.

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Digital Marketing

Why is it important to do website localisation?

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website localisation

Are you targeting Europe or International countries and want to get more sales? If your answer is yes, then today we will discuss the importance of website localisation and why you should do that to increase the number of sales. Website localisation is a process in which we convert the entire website culture to a new one. It is not only translating the language to another one but also translating the behaviour of the website. If you are targeting European countries like Poland or Germany, then you must write the content in their native language.

Importance of Website Localisation

Today we will discuss the importance of website localisation and how to do it perfectly. There are a lot of benefits of website localisation that you can get after localizing your website completely to a new language. However, we’ll discuss only some of the major benefits of localisation.Although it might sound simple, it worked because it was one part of a very effective global marketing strategy: localization. You might have heard the term before but you might not yet be aware of all the benefits it can have for your business.

  • Improves SEO

Which is the first and one of the most important benefits of website localisation. If you completely do a professional website localisation, it will increase your search Engine Optimisation in that local area. You need to add some important keywords to get users’ attention. Local people search in their native language with a combination of different keywords to get the product. Google also likes native content to rank different local countries such as Poland. 

  • Increases sales and conversions

Website localisation also increases the number of sales and conversions. It will improve the User experience and make them more confident while buying your product. Moreover, you can also explain your product to them very well.

  • Improves User Experience

You are targeting a local audience of a country, then talking to them in their native language will increase their User experience, which will improve your business. People love to read the content in their local language instead of the international one. With the help of website localisation, you can also target average users.

  • Builds Healthy Relationships

If you provide user content in their native language, it will build a relationship with them. They will feel like they are talking to their countryman. Moreover, it will also increase the confidence of your visitors.

Conclusion

In this article, we have discussed the importance of website localisation. We have covered four major points you can keep in mind while localizing your website. However, you should hire professional translators like Skrivanek Translations to get the job done. If you still have questions about localization, feel free to ask in the comments. One of the main ways you can communicate with local markets in different countries is by translating your content into your target languages. But localization is not just translation. 

FAQs

Is website localization the same as website translation?

No, website translation isn’t the same as website localisation because it just translates words into other languages, but localisation means modifying the content’s complete nature.

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Digital Marketing

Digital Marketing And Its Impact on Business

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Digital Marketing

You might think that if your business has a great product or service, word will naturally spread and you’ll attract customers. Unfortunately, that’s not the case in today’s world. With so many businesses vying for the attention of potential customers, you need to take steps to ensure they know about your business. If you want your business to thrive, you need to implement digital marketing strategies. 

You may be wondering what digital marketing has to do with selling products or services. The answer is everything. Digital marketing is one of the most effective ways to grow your business because it allows you to reach potential customers directly – no third party needed. 

These strategies are also affordable and easy to implement quickly and efficiently from almost any location with an internet connection. Keep reading for more information about why digital marketing is so important for your business and how it can help you thrive.

What is Digital Marketing?

Digital marketing is any strategy that uses digital technologies to drive sales, leads, and brand awareness and/or engagement. In simpler terms, it’s the promotion of products or services through a digital platform such as the internet or social media. 

Digital marketing can include a wide range of activities such as paid advertising, social media, email marketing, content marketing, online branding, and online reputation management. The goal of each type of activity is to drive traffic to your business or website and convert that traffic into leads or sales. Digital marketing is a marketing technique that uses the power of brands and the Internet to engage customers and sell products. It is also called online marketing, e-marketing, and internet marketing. It is generally self-service and low-cost while providing instant worldwide coverage. 

Digital marketing is based on the use of brand names, advertising, and new media technologies. Today even online casinos and sportsbooks are making use of digital marketing. If you like watching and betting on cricket matches, do check Sri Lanka vs. England match. 

Why Is Digital Marketing Important For Your Business?

Digital marketing is the most cost-effective way to reach customers. You’re able to speak directly to potential customers, which cuts out the middleman, such as a retailer, who would normally take a cut from your sales. 

If you’re an e-commerce store, digital marketing is also a great way to get your product in front of potential buyers. If people can’t find your products or are not aware you exist, they’re not likely to buy from you. 

Digital marketing helps you reach a wider audience and get your products in front of more people. This can result in more sales and leads for your business. In addition to increasing sales and leads, digital marketing can help you improve your brand’s reputation. 

Your reputation is everything in business. If customers are not happy (or don’t even know you exist), they won’t buy from you. Digital marketing allows you to build your brand online, which can help improve your reputation.

How Can Digital Marketing Help Your Business?

When done right, digital marketing can significantly boost your website traffic and overall brand awareness. Here are a few of the ways you can use digital marketing to help build your business and increase sales: 

  • Paid advertisements

Paid advertisements are one of the most effective ways to drive traffic to your website. You can choose from a wide variety of digital marketing channels, such as social media, search engines, and email marketing. 

  • Content marketing

Content marketing is all about focusing on creating valuable, interesting content for your audience. It’s a great way to engage your customers, build brand loyalty, and drive traffic to your website. Try to use the keywords that have a high search volume, build content that fits your business using those keywords, and build a strategy of how and when to share your content with the help of a digital marketing agency like Tactica.

  • Email marketing

Email marketing is one of the oldest forms of digital marketing. It’s a great way to stay in touch with your customers and build relationships with them. Email marketing can also help you drive traffic to your website.

  • Building your online presence

You need to create an online presence for your business. This includes building a website, creating an online brand, and managing your online reputation. 

  • Mobile-friendly design

Applying an effective digital strategy in today’s mobile-first world is no small task. Your digital marketing team needs to make the most of this process and ensure that your digital campaigns are retaining their full impact across all media channels.

Conclusion 

In today’s ultra-connected world, your business can’t afford to be left behind. Online marketing is an essential tool that allows you to reach potential customers and drive sales. Digital marketing also presents numerous benefits for businesses of all sizes. It’s a low-cost way to reach a large audience, expand your brand awareness and generate new leads. 

Your business needs to have a presence online if you want it to succeed in the digital age. But simply having an internet presence isn’t enough. To stand out from your competitors, you need effective digital marketing.

Digital marketing strategies are a great way to increase your website traffic and boost your brand awareness.

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