Laravel is an open-source PHP web framework for developing web apps with MVC, which is the model-view-controller architectural pattern.
Taylor Otwell invented it, and it is one of, if not the most popular web framework there is since it has many upgrades and new features. It becomes better and better all the time. That is why there is a massive demand for Laravel developers for hire, and it is getting more and more challenging to find one. Laravel brings a variety of advantages for every developer.
There are plenty of reasons why you should choose it as your framework, and here we will see the top 7 reasons why.
Simple and Easy
The thing that is probably most important to developers is that you want simplicity. You don’t want to have problems with messy codes, which will postpone your job, and you definitely don’t want your clients to be waiting.
Laravel is used a lot because of its simplicity. A huge range of built-in templates, libraries, and tools allows even an inexperienced developer to learn how to use this framework fast.
You want to be protected from hackers and cybercriminals. This is another reason why you should use Laravel for development. Users always want their apps to be protected, and that is why Laravel uses the hashed passwords and SQL injection attacks to its advantage to provide data privacy. In addition, its CSRF token protects the web app from the most dangerous cyber threats, and it can handle all kinds of risks. Of course, nothing is 100% sure on the internet, but Laravel is one of the most secure frameworks you could use.
Artisan is a built-in command-line tool that can handle the data configuration management and generate the MVC files by developing its commands. It also helps automate repetitive tasks. Artisan gives the developers an option to create custom commands and perform tests.
Range of Possibilities
Laravel is a flexible framework that is used to develop almost anything. That is why it has a range of possibilities for developing a B2B site or an e-commerce site like Shopify. It has extensive pre-installed authorization libraries, and you can create a variety of features on your site like password reset and encryption. It has various third-party packages like Socialite enabling users to sign up directly through their social media channels. Pre-programmed systems can be added with just a few lines of code. Also, Laravel Cashier is a built-in subscription feature that handles boilerplate code. The many different possibilities make Laravel very popular among developers.
Laravel uses a message queue system to put off some web tasks like sending an email later. It handles web requests faster than any other framework. This is important because as the site is more popular, it will have a lot more web traffic.
If you can control time-consuming tasks, your site can process tasks quicker.
Testing is a valuable part of development, and Laravel has testing on two directories: Feature and Unit. The Unit testing is for small snippets of codes, and the Feature testing is for larger sections with numerous objects. You can make multiple unit tests at once, and this gives you the opportunity to see if the changes are incorporated and appropriately tested. Testing is what is a vital part of good app development.
This is not a technical reason but is also a valuable one. Especially if you are a beginner, you will need to learn many tricks and tips that more experienced developers can provide.
The Laravel community is enormous because of its popularity, and this gives you the option to communicate quickly and find a solution to your problem. Developers will help you when you need something, and also Laravel has screencast tutorials called Laracasts that will guide you along the path. You should read and gather knowledge a lot online to become better in a short amount of time.
Laravel is the right and best answer for web development, without a doubt. The popularity of this PHP web framework itself says it all. It is used worldwide by many developers, and you won’t have a problem learning it fast and keeping the business up and running.
Because of the easy learning and fast development process, this framework also gives you the chance to have a lot lower costs.
How SEO and PPC Work Together?
Looking at SEO and PPC, the first thing that comes to mind is that they are in different fields even though they individually work to achieve the same goal. What do I mean? Continue reading to find out.
What is SEO?
Search Engine Optimization (SEO) involves a series of tasks that can be performed on a website to make it optimized (Google-friendly). A Google-friendly website is more likely to rank amongst other top websites on Google’s first page for a particular keyword or phrase. Making your website rank on Google’s first page generates much more traffic to your site which can be converted to leads or sales. SEO is termed organic because it’s free—you pay nothing in return to Google for the traffic generated.
What is PPC?
Pay-per-click (PPC) on the other hand is a paid advertisement where the advertiser pays a certain fee every time their ads are clicked. It’s more like SEO the difference this time is you are paying for the traffic generated.
The major difference between SEO and PPC is that one is free while the other isn’t. Search engine advertising is one of the most used forms of PPC which helps advertisers get ranked #1 for certain keywords or phrases. That’s to say PPC can drive home as much traffic as SEO. Then again, we also know that there are people who don’t like clicking on Google ads. I know I don’t. When you think about it you’d realise that with any method you choose to follow you are still losing out some of the traffic which could have led to more sales. If only there was a way to marry them right?
Lucky for you, in today’s guide, I’ll be teaching you how SEO and PPC work together.
How SEO and PPC Work Together
Improves your search engine presence
You should also know that the essence of performing SEO on your website for a targeted keyword is to help rank your website on Google’s first page and if your website has a strong online presence (Authority) your site could get ranked #1 for that keyword.
Purchasing PPC ads lets you bid for a particular keyword. In this case, you’ll be bidding for the same keywords targeted in SEO. Wouldn’t the PPC ads affect my website’s SEO? The answer is no. So you don’t have to worry about that. Rather than affecting your website’s SEO, carrying out both strategies ensures that your brand dominates the search results for those keywords giving you a better chance of driving home more traffic.
SEO can benefit from the paid search team’s keyword data
The paid search team usually has lots of current keyword data. You can say they have the real keyword data and not the ones you try to guess using keyword tools. That goes to say that the SEO team will be able to put to good use the keyword data obtained from the paid team to make better-optimized decisions.
Also, when you optimize on-page content using PPC data, it can result in achieving a lower cost-per-click. The reason for that is Quality Score, which is Google’s metric for determining an ad’s rank, can be influenced by the reference of the on-page content of the ad.
Hence in order to enjoy these benefits, ensure that your PPC team communicates with your SEO team.
PPC can help in recovering missed search engine clicks
You have a website, and you performed SEO on your website which made your site rank #1 on Google’s first page for the keywords you targeted. Is it wise to still perform PPC? Many people will answer no, after all, you are already ranked #1 for the keyword, right?
If you think that way then you are wrong or at least according to a study research at Google. The research discovered that after search ads for a particular keyword were paused, approximately 89% of the traffic generated from those ads could not be replaced through organic rankings. This goes to say that pausing your PPC ads even after your website is ranked #1 could negatively impact your traffic.
When you use PPC together with SEO, you’ll be able to recover clicks as well as interests from searchers you may have missed.
Both SEO and PPC have their advantages and disadvantages but when compared together can produce greater results.
With search engine PPC all you have to do is pay for the click and let the search engine work for you, the same cannot be said about SEO. Since SEO you’ll have to do it yourself and it requires time, patience, and effort to become good at it. If you are a businessman or woman then out of the three things mentioned time is something you can’t afford. In that sense carrying out SEO on your website would be tasking. However, that can be solved as there are agencies that can help you perform SEO on your website.
Depending on your location, you can find an SEO expert or agency that’s right for your business if you know the right place to search. There’s SEO Sydney, SEO Canberra, SEO Melbourne, etc., which means you can find SEO agencies if you reside in any of those areas in Australia. What if I or my business isn’t in Australia? Still not a problem as they can also carry out SEO services for foreign clients.
Digital marketing trends to focus
If you want to learn about the latest marketing trends, especially about AI, then you’ve come to the right place. Let’s dive deeper in the AI trends.
AI is where machines and computers perform tasks that require human intelligence, such as decision-making and speech recognition. In marketing and advertising, AI leverages historical marketing and sales data to predict the customer’s next step in the sales cycle. This enables marketers to optimize their customer journey, improving pain points and gaps in the process. AI is increasingly used to help specialists with creative tasks such as creating headlines and copies, logo designs, and generating email newsletters. Analyze data from past customer interactions to “learn” how to perform these tasks effectively and create relevant content.
Why AI is so effective
Simply put, AI enables marketers to analyze, interpret and understand infinite amounts of customer data more than humans. This allows teams to have a much better understanding of how their audience is behaving. By using this data to predict a customer’s next move, specialists can create new campaigns with a more targeted reach, which in turn increases conversions and ROI. A recent study by consulting firm PwC found that 72% of marketing managers (CMOs) consider AI to be a “significant advantage.” Artificial intelligence and automation take care of repetitive and time-consuming tasks, freeing up marketing teams to focus on optimization and strategy.
How to implement artificial intelligence
The most popular marketing related software these days leverages artificial intelligence, so implementing it is a case of adopting the right tool for the business. This depends on the goals and objectives of your company. Chatbot software, AI-powered PPC (Pay Per Click) campaigns, and AI content creation tools are all common examples of marketing software in use in 2021.
Along with AI, implement direct mail (mix of old and new age)
Direct mail refers to physical marketing material that is sent directly to a potential customer’s home, hence the name: direct mail. They can be brochures and letters with special offers. Compared to the other points in this article, direct mail bucks the trend in that it is not digital marketing, but rather print. However, direct mail plays an increasingly important role in omnichannel marketing strategies in 2021, with research showing that 70% of people engage with a brand online after receiving direct mail from them. Even with the website traffic, email still stands tall. You can buy website traffic along with email direct promotions. It seems that a team like JayNike can handle this type of campaign well. Postcards have become one of the most effective direct mail formats in 2021 – no envelope and short content, they are much more likely to be read than letters and brochures. It is also more cost effective than sending traditional mail. Short copy is another trend, with research showing direct mail averaging 62% fewer words in 2021 compared to 2014. The average word count for direct mail in 2021 was just 500 words. Direct mail is definitely the best way to get targeted traffic while another concept could be options to buy website traffic from the trusted sources.
Be successful with b2b
Many do not understand what b2b is, how this term differs from the no less incomprehensible b2c. Specifically, this article was created to clarify seemingly complex things.
So, let’s decipher what b2b is. In fact it means business to business. This term tells us about trade relations between businesses, so to speak. That is, the commerce of one legal entity in relation to another. In a more simplified language, one company sells something to another company. With b2c things are a little different. The essence of this alternative form of relationship lies in the fact that services from the business are already provided to individuals. In fact, it means “business to consumer”.
In essence, there is still b2g, that is, business to the government and c2c, as you can guess, this is “consumer to consumer”. And also a different set of complex mixed structures. For example b2bc or let’s say b2b2b. That is, between the initial and final stages there are intermediate actions of buying and selling, respectively.
If you chose b2b..
It is very important to prepare and think through every step if you are determined to pursue such a sales policy.
If there is a demand, then there is a sale.
Keep this clear postulate in mind when choosing and consider what you have to offer.
b2b sales can be divided into categories.
- professional services (that is, indeed any. from marketing services to engineering or legal)
- software services (e.g. handyman management software)
- production or distribution of raw materials or wholesale products
So here are the moments you need to be prepared for.
- As you already understood, you need to thoroughly prepare. But that’s not all. Be prepared for constant monitoring and searching. You must have a good understanding of what the audience wants. And you will spend more time on it. b2b audience has its own specifics. That is, unique motives, tasks and needs, and you must take into account and understand all this. Study the audience (as mentioned above), competitors (look at strong opponents and consider the likely possibilities why he is in the top. Also pay attention to why there are weak opponents. What are they lacking?), study the product (remember what needs to be achieved better quality).
- Be creative. Make your ad bright and memorable, which will definitely stand out from the rest. Down with conservatism. Create and take risks. The success of the project in the eyes of the stakeholders is at stake.
- Do not forget that b2b ecommerce consulting is your salvation. You get a streamlined and powerful channel of operations, increased efficiency and customer service. As a result, sales and demand will beat all your personal records and you will be in the top.
- Don’t make the biggest mistake. Futile efforts to sell what the client does not need. You are wasting personal resources and, accordingly, you ignored the first point from this article and did not take responsibility for studying the audience. Be vigilant and careful, as well as appropriate.
- Surround yourself with reliable helpers. Naturally, at first it seems that it is meaningless. However, this is the biggest misunderstanding. Design an ecommerce team structure. The most invaluable tip is to take care of the distribution of roles at the very beginning, even before launch! Find out who will manage the inventory and who will communicate with customers. Firstly, due to the fact that you will not do it all alone, the processes will go synchronously and faster. Give life to this system. And also do not forget that for each role in the team there is a list of necessary characteristics so that the efficiency is exactly on top.
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