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The Benefits of Social Media for People and Businesses

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All right, let’s have a show of hands. How many of us have, over the last year, read an article either online or in traditional media talking about the drawbacks and downsides of social media?

If you just raised your hand, you’re in good company. If you didn’t, have you been living under a rock?

Everyone from social scientists to media moguls to mommy blogs to politicians has talked about the dark side of social media. It’s so common to trash these platforms these days that it’s easy to forget that there are, in fact, benefits of social media.

What are these social media benefits? How do businesses and everyday users gain from these platforms? Here’s what you need to know.

Social Media Builds Communities

Many have looked at the rise of social media usage as a major risk factor for radicalization across all political spectrums. However, part of the reason this risk arises is due to one of the functions social media does best. It builds communities for those who would otherwise struggle to find them.

Let’s focus on the good that social media has brought. Below, we examine a community that’s experienced a major shift in public perception and survivability due to social media access.

How the Rise of Social Media Lets LGBT Teens Survive Puberty

If you see a teenager using social media all the time, it’s easy to judge and say that they should make an effort to make “real” friends. However, for many teens in the LGBT community, these social media friends are the most “real” friends and the closest communities they have.

Let’s say that a gay teen lives in an area surrounded by those who oppose their very existence. They have to fight for basic empathy from even their parents.

In that case, social media may well be their only outlet to find support and comfort. That’s why it’s such a big deal that these platforms, once their safe havens, have become sources of harassment and bigotry.

With more people than ever being open about their LGBT status on social media, it’s harder to pretend that they don’t exist or to choose cruelty in public view. This makes it more likely that an LGBT teen will make it past their eighteenth birthday and find a loving place to live.

Social Media Mobilizes People

One need only look at the Black Lives Matter protests to see how swiftly social media mobilizes people. Setting up protests and counter-protests used to be a tricky process, full of weeks of phone tag, secrecy, and recruiting. Now, it’s as simple as setting up a Facebook event and sending invites.

Social media allows people across all areas of the political spectrum to organize and get moving at an unprecedented pace. This can be the cause of great, sweeping change across the nation, or a site of hate and tragedy. However, whether it’s used for good or ill, there’s no doubt that social media has made it easier than ever to set up events and become civically engaged.

Social Media Platforms Can Educate

So often over the past four to five years, young adults have had to explain to their parents not to believe everything they read on the internet. The same parents who, when the internet was young, told them the exact same thing.

Social media has been a vector for misinformation for so long that it’s easy to forget that it can educate as easily as it can misinform. The important thing is that you understand how to analyze and critique the source of the information.

Unfortunately, the potential educational benefits of social media crumble beneath the weight of the fact that most students don’t get taught to think critically. In fact, figuring out how to teach critical thinking is a struggle all its own.

People Stay Connected for Longer Periods

One undeniable benefit to using social media is the ability to stay in touch with those who matter most to us. Even before the pandemic last year prevented almost all of us from physically seeing or visiting friends and relatives, it was common to lose touch.

In the generations before social media existed, old high school and college friends might stay in touch for a year or five after parting ways. However, inevitably, they would drift away from one another. Soon, they would lose touch altogether, or talk once every year or so.

The use of social media has allowed distant family and friends to remain connected to one another. Otherwise, they wouldn’t have seen each other more than once a year. It’s easier than ever to arrange meetups or day trips with friends and family, as they’re just a Facebook message or Twitter DM away.

Businesses Can Build Stronger Public Relations

Let’s shift our focus to the business benefits of social media and discuss how these platforms can help businesses build better public relations. Many older companies could do with a lesson on how to use social media responsibly. However, the more savvy ones know how to work the platforms for community engagement.

A social media presence can allow businesses to respond to consumer complaints and requests much faster than a traditional helpline. It also makes it easier to partner with other local businesses and charities for community drives and other local events.

Plus, through careful construction of their social media persona, businesses can relate to their potential ideal customer. This makes it easier for them to market to their target demographics, rather than waste time casting too wide of a net.

Products That Lack Reach Can Hit New Markets

Picture this: You’re a budding entrepreneur with a new product or service that you can’t wait to get out to people. You try applying for funding or advertising with bigger firms and companies, but can’t seem to make any inroads. As a last-ditch effort, you focus all your energy on advertising your products on social media.

An influencer takes an interest in your product and partners with you for a kickback. Now, you’re flooded with more orders than you ever could have imagined. Meanwhile, the more traditional methods of advertising and increasing your reach failed.

In many respects, social media is an equalizer for businesses. It allows smaller companies to gain a following and traction that a larger business might simply buy.

Social Media Puts a Finger to the Pulse of Trends

Another great benefit to social media marketing for businesses is that it puts your finger on the pulse of your potential clients. The trend cycle moves quickly on social media. Especially if you work in fashion or beauty.

So, if you can have ready access to what’s new, now, and next with your ideal clients, why wouldn’t you use it? By keeping track of the pulse of the trends, you can ensure that your company’s on top of what your people value the most.

Social Media Can Save and Improve Lives

Despite all its many flaws, social media has the capacity to save and improve the lives of its users. It can allow budding artists and entrepreneurs the chance to build their platforms and their businesses. It can also allow those who struggle with mental health issues to reach out and find support from each other.

Much has been stated about the negative mental health impacts of social media. However, sometimes, seeing a motivational picture or a precious screenshot of a cute dog can give you a reason to keep going. Having a set community where you can be yourself without judgment can give you a soft place to land when the outside world proves cruel.

Plus, as anyone who’s contacted a suicide helpline before will know, you can expect to be on hold for quite some time. On hold, during what could be an emergent situation. By reaching out to their support network on social media, someone who could be in imminent danger can receive much-needed help. 

Above All, Social Media Is a Tool

The biggest thing to keep in mind about using social media is that it is a tool. An incredibly powerful tool that has motivated hatred and kindness, education and misinformation, business and people in equal measure. Despite its potential for abuse and the desperate need for further regulation of these platforms, social media can still achieve good things.

Unconvinced About the Benefits of Social Media?

Given all the negative press, it’s understandable to be unconvinced of the benefits of social media. However, when a tool is capable of making people more connected, more civically active, and more sociable than ever, it deserves its online presence.

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Digital Marketing

How SEO and PPC Work Together?

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How SEO and PPC Work Together

Looking at SEO and PPC, the first thing that comes to mind is that they are in different fields even though they individually work to achieve the same goal. What do I mean? Continue reading to find out.

What is SEO?

Search Engine Optimization (SEO) involves a series of tasks that can be performed on a website to make it optimized (Google-friendly). A Google-friendly website is more likely to rank amongst other top websites on Google’s first page for a particular keyword or phrase. Making your website rank on Google’s first page generates much more traffic to your site which can be converted to leads or sales. SEO is termed organic because it’s free—you pay nothing in return to Google for the traffic generated. 

What is PPC?

Pay-per-click (PPC) on the other hand is a paid advertisement where the advertiser pays a certain fee every time their ads are clicked. It’s more like SEO the difference this time is you are paying for the traffic generated.

The major difference between SEO and PPC is that one is free while the other isn’t. Search engine advertising is one of the most used forms of PPC which helps advertisers get ranked #1 for certain keywords or phrases. That’s to say PPC can drive home as much traffic as SEO. Then again, we also know that there are people who don’t like clicking on Google ads. I know I don’t. When you think about it you’d realise that with any method you choose to follow you are still losing out some of the traffic which could have led to more sales. If only there was a way to marry them right?

Lucky for you, in today’s guide, I’ll be teaching you how SEO and PPC work together. 

How SEO and PPC Work Together

Improves your search engine presence 

You should also know that the essence of performing SEO on your website for a targeted keyword is to help rank your website on Google’s first page and if your website has a strong online presence (Authority) your site could get ranked #1 for that keyword. 

Purchasing PPC ads lets you bid for a particular keyword. In this case, you’ll be bidding for the same keywords targeted in SEO. Wouldn’t the PPC ads affect my website’s SEO? The answer is no. So you don’t have to worry about that. Rather than affecting your website’s SEO, carrying out both strategies ensures that your brand dominates the search results for those keywords giving you a better chance of driving home more traffic.

SEO can benefit from the paid search team’s keyword data

The paid search team usually has lots of current keyword data. You can say they have the real keyword data and not the ones you try to guess using keyword tools. That goes to say that the SEO team will be able to put to good use the keyword data obtained from the paid team to make better-optimized decisions.

Also, when you optimize on-page content using PPC data, it can result in achieving a lower cost-per-click. The reason for that is Quality Score, which is Google’s metric for determining an ad’s rank, can be influenced by the reference of the on-page content of the ad.

Hence in order to enjoy these benefits, ensure that your PPC team communicates with your SEO team.

PPC can help in recovering missed search engine clicks

You have a website, and you performed SEO on your website which made your site rank #1 on Google’s first page for the keywords you targeted. Is it wise to still perform PPC? Many people will answer no, after all, you are already ranked #1 for the keyword, right?

If you think that way then you are wrong or at least according to a study research at Google. The research discovered that after search ads for a particular keyword were paused, approximately 89% of the traffic generated from those ads could not be replaced through organic rankings. This goes to say that pausing your PPC ads even after your website is ranked #1 could negatively impact your traffic.

When you use PPC together with SEO, you’ll be able to recover clicks as well as interests from searchers you may have missed. 

Conclusion 

Both SEO and PPC have their advantages and disadvantages but when compared together can produce greater results. 

With search engine PPC all you have to do is pay for the click and let the search engine work for you, the same cannot be said about SEO. Since SEO you’ll have to do it yourself and it requires time, patience, and effort to become good at it. If you are a businessman or woman then out of the three things mentioned time is something you can’t afford. In that sense carrying out SEO on your website would be tasking. However, that can be solved as there are agencies that can help you perform SEO on your website.

Depending on your location, you can find an SEO expert or agency that’s right for your business if you know the right place to search. There’s SEO Sydney, SEO Canberra, SEO Melbourne, etc., which means you can find SEO agencies if you reside in any of those areas in Australia. What if I or my business isn’t in Australia? Still not a problem as they can also carry out SEO services for foreign clients.

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Digital Marketing

Digital marketing trends to focus

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Digital marketing trends

If you want to learn about the latest marketing trends, especially about AI, then you’ve come to the right place. Let’s dive deeper in the AI trends.

Artificial intelligence

AI is where machines and computers perform tasks that require human intelligence, such as decision-making and speech recognition. In marketing and advertising, AI leverages historical marketing and sales data to predict the customer’s next step in the sales cycle. This enables marketers to optimize their customer journey, improving pain points and gaps in the process. AI is increasingly used to help specialists with creative tasks such as creating headlines and copies, logo designs, and generating email newsletters. Analyze data from past customer interactions to “learn” how to perform these tasks effectively and create relevant content.

Why AI is so effective

Simply put, AI enables marketers to analyze, interpret and understand infinite amounts of customer data more than humans. This allows teams to have a much better understanding of how their audience is behaving. By using this data to predict a customer’s next move, specialists can create new campaigns with a more targeted reach, which in turn increases conversions and ROI. A recent study by consulting firm PwC found that 72% of marketing managers (CMOs) consider AI to be a “significant advantage.” Artificial intelligence and automation take care of repetitive and time-consuming tasks, freeing up marketing teams to focus on optimization and strategy.

How to implement artificial intelligence

The most popular marketing related software these days leverages artificial intelligence, so implementing it is a case of adopting the right tool for the business. This depends on the goals and objectives of your company. Chatbot software, AI-powered PPC (Pay Per Click) campaigns, and AI content creation tools are all common examples of marketing software in use in 2021.

Along with AI, implement direct mail (mix of old and new age)

Direct mail refers to physical marketing material that is sent directly to a potential customer’s home, hence the name: direct mail. They can be brochures and letters with special offers. Compared to the other points in this article, direct mail bucks the trend in that it is not digital marketing, but rather print. However, direct mail plays an increasingly important role in omnichannel marketing strategies in 2021, with research showing that 70% of people engage with a brand online after receiving direct mail from them. Even with the website traffic, email still stands tall. You can buy website traffic along with email direct promotions. It seems that a team like JayNike can handle this type of campaign well. Postcards have become one of the most effective direct mail formats in 2021 – no envelope and short content, they are much more likely to be read than letters and brochures. It is also more cost effective than sending traditional mail. Short copy is another trend, with research showing direct mail averaging 62% fewer words in 2021 compared to 2014. The average word count for direct mail in 2021 was just 500 words. Direct mail is definitely the best way to get targeted traffic while another concept could be options to buy website traffic from the trusted sources.

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Digital Marketing

Be successful with b2b

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Be successful with b2b

Many do not understand what b2b is, how this term differs from the no less incomprehensible b2c.  Specifically, this article was created to clarify seemingly complex things.

So, let’s decipher what b2b is. In fact it means business to business. This term tells us about trade relations between businesses, so to speak.  That is, the commerce of one legal entity in relation to another.  In a more simplified language, one company sells something to another company.  With b2c things are a little different.  The essence of this alternative form of relationship lies in the fact that services from the business are already provided to individuals.  In fact, it means “business to consumer”.

In essence, there is still b2g, that is, business to the government and c2c, as you can guess, this is “consumer to consumer”.  And also a different set of complex mixed structures. For example b2bc or let’s say b2b2b. That is, between the initial and final stages there are intermediate actions of buying and selling, respectively.

If you chose b2b..

It is very important to prepare and think through every step if you are determined to pursue such a sales policy.

If there is a demand, then there is a sale.

Keep this clear postulate in mind when choosing and consider what you have to offer.

b2b sales can be divided into categories.

  • professional services (that is, indeed any.  from marketing services to engineering or legal)
  • software services (e.g. handyman management software)
  • production or distribution of raw materials or wholesale products

So here are the moments you need to be prepared for.

  1. As you already understood, you need to thoroughly prepare.  But that’s not all.  Be prepared for constant monitoring and searching.  You must have a good understanding of what the audience wants.  And you will spend more time on it.  b2b audience has its own specifics.  That is, unique motives, tasks and needs, and you must take into account and understand all this.  Study the audience (as mentioned above), competitors (look at strong opponents and consider the likely possibilities why he is in the top. Also pay attention to why there are weak opponents. What are they lacking?), study the product (remember what needs to be achieved  better quality).
  2. Be creative. Make your ad bright and memorable, which will definitely stand out from the rest.  Down with conservatism. Create and take risks. The success of the project in the eyes of the stakeholders is at stake.
  3. Do not forget that b2b ecommerce consulting is your salvation. You get a streamlined and powerful channel of operations, increased efficiency and customer service.  As a result, sales and demand will beat all your personal records and you will be in the top.
  4. Don’t make the biggest mistake.  Futile efforts to sell what the client does not need.  You are wasting personal resources and, accordingly, you ignored the first point from this article and did not take responsibility for studying the audience.  Be vigilant and careful, as well as appropriate.
  5. Surround yourself with reliable helpers.  Naturally, at first it seems that it is meaningless.  However, this is the biggest misunderstanding. Design an ecommerce team structure. The most invaluable tip is to take care of the distribution of roles at the very beginning, even before launch! Find out who will manage the inventory and who will communicate with customers.  Firstly, due to the fact that you will not do it all alone, the processes will go synchronously and faster.  Give life to this system. And also do not forget that for each role in the team there is a list of necessary characteristics so that the efficiency is exactly on top.
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