Digital Marketing
The Benefits of Social Media for People and Businesses
All right, let’s have a show of hands. How many of us have, over the last year, read an article either online or in traditional media talking about the drawbacks and downsides of social media?
If you just raised your hand, you’re in good company. If you didn’t, have you been living under a rock?
Everyone from social scientists to media moguls to mommy blogs to politicians has talked about the dark side of social media. It’s so common to trash these platforms these days that it’s easy to forget that there are, in fact, benefits of social media.
What are these social media benefits? How do businesses and everyday users gain from these platforms? Here’s what you need to know.
Social Media Builds Communities
Many have looked at the rise of social media usage as a major risk factor for radicalization across all political spectrums. However, part of the reason this risk arises is due to one of the functions social media does best. It builds communities for those who would otherwise struggle to find them.
Let’s focus on the good that social media has brought. Below, we examine a community that’s experienced a major shift in public perception and survivability due to social media access.
How the Rise of Social Media Lets LGBT Teens Survive Puberty
If you see a teenager using social media all the time, it’s easy to judge and say that they should make an effort to make “real” friends. However, for many teens in the LGBT community, these social media friends are the most “real” friends and the closest communities they have.
Let’s say that a gay teen lives in an area surrounded by those who oppose their very existence. They have to fight for basic empathy from even their parents.
In that case, social media may well be their only outlet to find support and comfort. That’s why it’s such a big deal that these platforms, once their safe havens, have become sources of harassment and bigotry.
With more people than ever being open about their LGBT status on social media, it’s harder to pretend that they don’t exist or to choose cruelty in public view. This makes it more likely that an LGBT teen will make it past their eighteenth birthday and find a loving place to live.
Social Media Mobilizes People
One need only look at the Black Lives Matter protests to see how swiftly social media mobilizes people. Setting up protests and counter-protests used to be a tricky process, full of weeks of phone tag, secrecy, and recruiting. Now, it’s as simple as setting up a Facebook event and sending invites.
Social media allows people across all areas of the political spectrum to organize and get moving at an unprecedented pace. This can be the cause of great, sweeping change across the nation, or a site of hate and tragedy. However, whether it’s used for good or ill, there’s no doubt that social media has made it easier than ever to set up events and become civically engaged.
Social Media Platforms Can Educate
So often over the past four to five years, young adults have had to explain to their parents not to believe everything they read on the internet. The same parents who, when the internet was young, told them the exact same thing.
Social media has been a vector for misinformation for so long that it’s easy to forget that it can educate as easily as it can misinform. The important thing is that you understand how to analyze and critique the source of the information.
Unfortunately, the potential educational benefits of social media crumble beneath the weight of the fact that most students don’t get taught to think critically. In fact, figuring out how to teach critical thinking is a struggle all its own.
People Stay Connected for Longer Periods
One undeniable benefit to using social media is the ability to stay in touch with those who matter most to us. Even before the pandemic last year prevented almost all of us from physically seeing or visiting friends and relatives, it was common to lose touch.
In the generations before social media existed, old high school and college friends might stay in touch for a year or five after parting ways. However, inevitably, they would drift away from one another. Soon, they would lose touch altogether, or talk once every year or so.
The use of social media has allowed distant family and friends to remain connected to one another. Otherwise, they wouldn’t have seen each other more than once a year. It’s easier than ever to arrange meetups or day trips with friends and family, as they’re just a Facebook message or Twitter DM away.
Businesses Can Build Stronger Public Relations
Let’s shift our focus to the business benefits of social media and discuss how these platforms can help businesses build better public relations. Many older companies could do with a lesson on how to use social media responsibly. However, the more savvy ones know how to work the platforms for community engagement.
A social media presence can allow businesses to respond to consumer complaints and requests much faster than a traditional helpline. It also makes it easier to partner with other local businesses and charities for community drives and other local events.
Plus, through careful construction of their social media persona, businesses can relate to their potential ideal customer. This makes it easier for them to market to their target demographics, rather than waste time casting too wide of a net.
Products That Lack Reach Can Hit New Markets
Picture this: You’re a budding entrepreneur with a new product or service that you can’t wait to get out to people. You try applying for funding or advertising with bigger firms and companies, but can’t seem to make any inroads. As a last-ditch effort, you focus all your energy on advertising your products on social media.
An influencer takes an interest in your product and partners with you for a kickback. Now, you’re flooded with more orders than you ever could have imagined. Meanwhile, the more traditional methods of advertising and increasing your reach failed.
In many respects, social media is an equalizer for businesses. It allows smaller companies to gain a following and traction that a larger business might simply buy.
Social Media Puts a Finger to the Pulse of Trends
Another great benefit to social media marketing for businesses is that it puts your finger on the pulse of your potential clients. The trend cycle moves quickly on social media. Especially if you work in fashion or beauty.
So, if you can have ready access to what’s new, now, and next with your ideal clients, why wouldn’t you use it? By keeping track of the pulse of the trends, you can ensure that your company’s on top of what your people value the most.
Social Media Can Save and Improve Lives
Despite all its many flaws, social media has the capacity to save and improve the lives of its users. It can allow budding artists and entrepreneurs the chance to build their platforms and their businesses. It can also allow those who struggle with mental health issues to reach out and find support from each other.
Much has been stated about the negative mental health impacts of social media. However, sometimes, seeing a motivational picture or a precious screenshot of a cute dog can give you a reason to keep going. Having a set community where you can be yourself without judgment can give you a soft place to land when the outside world proves cruel.
Plus, as anyone who’s contacted a suicide helpline before will know, you can expect to be on hold for quite some time. On hold, during what could be an emergent situation. By reaching out to their support network on social media, someone who could be in imminent danger can receive much-needed help.
Above All, Social Media Is a Tool
The biggest thing to keep in mind about using social media is that it is a tool. An incredibly powerful tool that has motivated hatred and kindness, education and misinformation, business and people in equal measure. Despite its potential for abuse and the desperate need for further regulation of these platforms, social media can still achieve good things.
Unconvinced About the Benefits of Social Media?
Given all the negative press, it’s understandable to be unconvinced of the benefits of social media. However, when a tool is capable of making people more connected, more civically active, and more sociable than ever, it deserves its online presence.
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One of the key features of us is our fast and reliable hosting infrastructure. They use the latest technology, including SSD storage, LiteSpeed web server, and CloudLinux OS, to ensure that their customers’ websites load quickly and are always available.
In addition to their hosting services, they also offer domain registration services, website builder tools, and email hosting. They have a user-friendly control panel that allows customers to manage their hosting accounts easily.
DomainRacer is known for their excellent customer support. They offer 24/7 support via live chat, email, and phone. Their support team is knowledgeable and responsive, and they are committed to resolving customer issues quickly and efficiently.
Some Quick Facts About DomainRacer.Com Web Hosting
| DomainRacer.Com | Basic Details |
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Do you plan to switch servers or hosting providers for your WordPress website? Data loss and downtime are the two biggest risks involved in changing web hosts or moving a website to a new server.
Fortunately, migrating your website is easier than you might think. The procedure is fairly simple, but it can take a few hours. Choosing a DomainRacer web host that offers better performance and more features will make the effort well worth it, and the process can take a few hours.
You will learn how to migrate your WordPress site to a new host safely and without any downtime in this step-by-step tutorial. If you’re building a new site, then low cost provider of top wordpress hosting india is best server option for you.
The Best Way to Migrate a WordPress Site to New Host
For moving a WordPress website from one hosting provider to another, there are four main options.
- Manual WordPress Site Migration
- Utilize a Plugin to Transfer Your WordPress Site
- Use cPanel to migrate your WordPress site
- Transfer Your WordPress Site Using a Backup Hosting Service
The best choice for you will depend on the size of the WordPress site you wish to migrate as well as your current and new hosting providers. Their best servers in uk come with lightning-fast vps network powered by cheap price KVM to give you unlimited cpanel and highest security.
How to Manually Migrate Your WordPress Site
Even if you’re not afraid to get your hands dirty and manually migrate your site, you’ll probably need some assistance getting started. Let’s go step by step through the procedure.
Step 1: First, Select a New WordPress Host.
There is probably a reason why you’re leaving your current host if you’re looking into how to migrate your website. As you look for a new location for your WordPress website, you should keep any issues you’ve had in mind.
You should look for a new provider that offers top-notch security features if your website experienced a breach. This is number one cheap dedicated server germany hosting provider with best server resources.
We’ve researched a lot of web hosting providers and there are a few solid options. DomainRacer is one of the best and most reliable web hosting companies in the world. If you host your website with DomainRacer web hosting, they will transfer a WordPress site for free.
There are different kinds of hosting that are available to choose from. These include: shared hosting, VPS hosting, reseller hosting, and dedicated hosting.
You should evaluate your top priorities before selecting the best option for your website. Security, data storage, speed, and customer support are important factors.
Step 2: Backup the files on your website
Make a copy of every file on your website as soon as possible. You should use an FTP tool to accomplish this. A great (and cost-free) alternative is FileZilla if you don’t already have one.
DomainRacer provides a free weekly website backup using the JetBackup software. For each hosting strategy
You must find your WordPress root folder, which houses all the files on your site, after establishing an FTP connection to the server hosting your website. Typically, it goes by the names public html, www, or is named after your website:
Right-click your root folder now and select “Download”. Your entire root directory will be downloaded to your computer in this manner. Although the process may take some time, once it is finished, you will be prepared to proceed.
Step 3: Make a Backup of your WordPress Database
You currently possess a copy of the files for your website. You must now create a backup of its database. This is the place where all the data about the users, content, and other aspects of your site is stored.
You’ll need to use your database to accomplish this. You can typically do this through your control panel with most web hosts. You will find a section called Databases if you are using cPanel. You should select the phpMyAdmin option in that section:
Step 4: Export your WordPress Database
Select the database for your site from the list on the left once you’ve logged in, and then use the top menu to go to the Export tab. Under Export Method, choose Quick, then click “Go”:
The database for your website will be downloaded in.sql format using this method.
Step 5: Make a New SQL Database and Import Your Old One’s Contents
The next step is to build a fresh database on the new web host. The contents of the new database will be replaced when you import the file from your old database.
What you must do is as follows if your new WordPress host also utilizes cPanel:
- Select the MySQL Databases option under the Databases heading in cPanel.
- From this same tab, create a new database and add a user to it (and take note of the names you use for later).
- As in the previous step, use phpMyAdmin to access the new database.
- Enter the new database’s Import tab and upload the.sql file you created earlier.
Step 6: Add the Files for Your Website to the New Web Host
You must first access your new server via FTP in order to complete this step. Navigate to the folder’s root after that.
Anywhere in that folder, use the right-click menu to select the Upload option. Locate and open the folder you downloaded in the first step, then choose every file and directory inside.
We’re talking about hundreds of files, so the upload process could take some time. But if you have patience, you’ll soon realize that the journey is almost over.
In Short – Migrate a WordPress Site to New Host
Register with a new host
- Back up the files on your website.
- From your current host, export your database
- On your new host, create a MySQL database.
- Edit the wp-config.php file in the files of your website.
- Put your previously saved database on your new host.
- The files for your website to your new host.
- Update your DNS configurations
If you want the most affordable hosting plan, host your website with DomainRacer. Visit the DomainRacer website to learn how much cheaper and more superior their service is compared to other web hosting provider.
Keywords: business transformation, cloud business transformation, business transformation strategy, business transformation solution, business transformation services
Cloud is not the next big thing. It is today’s reality and a key facilitator of solid business models and the technological foundation of innovation ecosystems. Businesses are aware of the potential of cloud technology. Still, fewer enterprises are supported by cloud services and applications. Why do so many people still fail to draw the connections between cloud technology and their goals for digital transformation? There is a simple answer behind that – genuine cloud business transformation necessitates a holistic approach that integrates the strategy, organization, process, and technology. Most marketers fail to do so.
Business leaders and marketers need to prioritize business transformation so that customers will benefit from new digital capabilities and enhanced goods and services. According to consulting firm McKinsey Company, “A fundamental shift in mindset toward the customer, along with operational and IT enhancements, can result in a 20 to 30 percent increase in customer satisfaction.”
A Cloud-Enabled Mindset – What does it really mean?
Adopting a cloud mindset is the first step in a successful cloud business transformation, followed by assisting in the alignment of the other components. A cloud mindset is comprised of two major components:
- The willingness to evaluate the purpose of technology and how the company will utilize it to its advantage.
- The willingness to reassess the value provided across the organization, taking into consideration the areas where culture must be aligned in order to create value more effectively and efficiently.
Cloud transformation is taking the business world by storm. The industry is expected to grow by 20.4% in 2022 up to nearly $5 billion, according to Gartner research. With 67% of all enterprise infrastructure already in the cloud, and much more slated to migrate, those who do not adopt a cloud-first mindset are destined to fall behind in the race.
How Cloud-Enabled Business Transformation Leads to Better ROI?
Cloud business transformation services can seem like a significant initial expense, but they save corporations a lot more on the back end. Running and managing your own servers is a costly and time-consuming procedure that can be easily eliminated by migrating to the cloud. It helps business owners to free up the IT team to focus on long-term business goals rather than patching and maintaining servers.
When adopting a cloud-first attitude and building a cloud-based business transformation strategy, a business leader can reap several benefits such as data protection, disaster recovery, cost savings, and more. Especially after the COVID-19 outbreak, many enterprises realized that embracing the cloud is necessary. These advantages have helped companies create resilience in the face of the epidemic and will continue to do so in the future.
What do you Gain with Cloud-Enabled Business Transformation?
- The cloud reduces the chance of theft or damage, giving you peace of mind. Cloud-based business transformation solutions have exceptional security measures in place to safeguard your data.
- Organizations that use a cloud-first approach typically save money on hosting, equipment, licensing, and personnel.
- The cloud connects your team members (whether they are in the same room or hundreds of miles distant) with solutions that enable seamless collaboration and communication for increased productivity.
- Scaling is tough to do when your apps and data are managed internally. However, the cloud can meet the changing data storage demands of both large and small enterprises.
- You may also access data saved on the cloud from anywhere at any time, which is extremely useful for allowing remote workforces.
- Going cloud-native can also assist firms in becoming more sustainable and lowering their carbon impact. The lightweight nature of cloud-native architectures goes hand in hand with reducing a company’s energy usage.
Expand Your Perspective on ROI and Risk!
Many individuals go for digital transformation, but not everyone understands the consequences. Business people think that the team will win, but they may not comprehend how or why. As a result, they may be ready to change only a few items. This might be because traditional ROI analysis does not apply well to digital transformation and, more crucially, cloud settings.
Here marketers need to understand that the cloud allows you to quickly model a project. In this way, they don’t have to spend weeks thinking out an architecture, and determining the appropriate processing or storage to obtain. Be aware that a cloud computing platform will allow business leaders to adapt judgments to changing business conditions. Rather than spending too much money on infrastructure, use the cloud to scale up and down as required. Spend time thinking about the initiative’s business value.
Bottom Line
Although many companies have adopted some type of digital transformation and cloud-based business transformation strategy, most have yet to modernize their application landscape or take advantage of cloud-native architectures. Yes, it’s true; still in 2022.
The origins of each successful enterprise are unique. Maintaining a competitive advantage requires constant innovation of new business models, goods, and services. With cloud computing, businesses can outsource tasks that aren’t very vital to their operations. Businesses should see the cloud as a competitive advantage, especially if they are interested in cloud-based digital transformation.
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