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Private Podcasting in Business: What are the Advantages?



The benefits of podcasts for businesses are evident in the number of new private podcasts we see each year. More companies are understanding how podcasting can enhance their internal communications and reach more targeted audiences interested.

But that would involve signing up to a hosting platform that offers custom private podcast solutions. Before that, you must know why and when to start a podcast. This article discusses nine essential benefits of private podcasting in business.

How to know if your business needs a private podcast 

It is possible to argue that some establishments might not require a business podcast. However, having an internal company podcast will often be an advantage. Some of the reasons to start a private podcast are: 

  • Upscaling: small or medium-sized establishments could start podcasting to promote their brand and build more important connections within their niche.
  • Improving team communications: firms that feel their mode of communicating or disseminating information is less engaging can try private podcasts. They offer a mix of convenience and effective sharing of information. 
  • Targeted campaigns: run cost-effective marketing ads primarily directed to an interested audience or qualified prospect. 

9 Advantages of private podcasting in business

Discover our top nine reasons to start a private podcast for your business. It doesn’t matter whether it is a growing or already established company. 

  1. Increased brand exposure

Launching a business podcast allows you to share your ideas, products, and services with a defined audience. It is like marking territory on the vast social media space. With over 4.7 billion users, the unending possibilities of higher sales and conversions exist. 

Hence, a benefit of private podcasting for business will be providing value to target personas through your recorded content. This method is particularly excellent for small businesses that want to increase their reach organically. 

They enjoy improved brand awareness, specifically to qualified prospects, sponsors, or potential business partners.

  1. More networking and partnership opportunities 

The advantages of private podcasting for businesses are interwoven since increased brand exposure gives more room for networking and partnership opportunities. It allows companies within a complementary niche to discover your brand and request a partnership. 

An internal company podcast also serves as a platform to invite industry experts and build more robust networks. Growing businesses can use private podcasting to connect with more prominent brands to boost their emerging presence in a competitive marketplace. 

  1. Establish authority in your niche

The basis of a higher return on investments (ROI) and marketing strategy is gaining the trust of prospects and converting them into returning buyers. Private podcasting helps you do just that. When choosing competitors, people buy from those they think are more credible.

Therefore, learning how to start a podcast to state opinions or helpful tips goes a long way to boost your presence. You gain more listeners and attract interested prospects by sharing valuable insights and knowledge.

  1. Improve audience engagement 

An additional advantage of private podcasting that makes it a must-have is how it strengthens the connection with your audience. Interested buyers could read your blogs or social media posts and feel unconvinced. 

However, a business podcast can influence a potential customer differently. It provides the chance to interact engagingly as though the listeners were sitting face-to-face. Emotions and intentions are better expressed when you record your thoughts on podcasts.  

  1. Monetization opportunities 

There are many monetization opportunities for organizations with a business podcast. You could earn through sponsorship deals, paid adverts for complimentary brands, or paid subscriptions for premium podcast content. 

Other podcast monetization avenues involve advertising or selling an owned product or services via the show. You could sell an online course, book or organize a live podcast with entry tickets. 

While having a large audience determines how much you’ll likely earn, smaller podcasts can also give it a shot using payment models like value-based sponsorships. 

  1. Cost-effective 

Another advantage of private podcasting is its cost-effectiveness compared to other means of communication with employees or target listeners. Podcasts are easy to set up, and you don’t have to break the bank to start a private podcast. 

You’re good to go with a good microphone, a suitable recording room, audio recording and editing equipment. Besides, business podcasts can substitute expensive training programs. 

You could break down the essential concepts into short podcast episodes that people listen to at their convenience. Businesses can also integrate private podcasts with existing learning management systems. 

  1. For internal communications

Private podcasting could function as the solution to struggles with effective internal team communication metrics. Instead of sending emails or newsletters that might get ignored, a podcast works better. They are more engaging, and employees can listen without having to suspend pending tasks. 

In addition, an internal company podcast offers confidentiality since it is sent to only selected listeners or teams. Do you want to update only the sales and marketing departments? A private podcast can do just that.

  1. Communicate with your remote workforce 

Remote working has significantly increased in recent years, especially in the post-pandemic era. Remote work is excellent and can offer higher chances of productivity regardless of physical or geographical barriers. 

However, the likelihood of isolating your remote team exists when considering factors like different time zones, which can hamper real-time communications. But an advantage of private podcasting is how an internal company podcast can be accessed anytime and from preferred devices. 

Listener analytics data can track how updates are best shared. 

  1. Targeted advertisements

Private podcasting in business has tremendous advantages compared to popular product advertisement methods. The most obvious one is how cost-effective and easy to set up. But the real benefit of business podcasts is in organizing targeted advertising campaigns. 

With podcasts, you only share your content ads with listeners with a verified interest in what you do. We call them qualified prospects since they have a higher chance of ordering your products or services. 


Utilizing private podcasting in business has many advantages discussed in this guide. But it starts with knowing if your business needs a private podcast. 

Do you want to grow your business or reach more prospects? Then, the advantages of private podcasts in this guide should guide you. Understand that you can also implement them for improved internal team communications. 

Leonardo, a visionary entrepreneur and digital innovator, is the proud owner and mastermind behind Born and raised in the heart of the Silicon Valley, he has always been fascinated by the potential of technology and its ability to transform the way we communicate and interact with one another.

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What Is Margin Trading in Crypto?



Margin Trading

Margin trading is the practice of using borrowed funds to trade on margin. This allows traders to engage in high-risk activities with lower capital and leverage than they would be able to use if they were only using their own cash. In this post, we will discuss how margin trading works, what types of assets can be used in margin trading and some popular markets where you can do this!

What Is Margin Trading Cryptocurrency?

Margin trading cryptocurrency is a trading strategy that involves borrowing funds to trade digital currencies. With margin trading, traders can increase their buying power and potentially earn higher profits by using leverage.

To margin trade cryptocurrencies, traders must open a margin account with a cryptocurrency exchange that offers margin trading. They can then borrow funds from the exchange and use them to open larger positions than they would be able to with their own capital.

Margin trading and cloud mining are two different ways of trading and mining cryptocurrencies, respectively. While margin trading involves trading on a larger scale using borrowed funds, bitcoin cloud mining involves mining bitcoin and other cryptocurrencies using remote data centers. Both methods have their advantages and disadvantages, and traders and miners should carefully evaluate the risks involved before engaging in these activities.

How Does Margin Trading Crypto Work?

Margin trading crypto works by allowing traders to borrow funds from an exchange or a broker to increase their buying power and potentially earn higher profits. Instead of using their own capital to open a position, traders can borrow funds and use them as collateral to enter into larger trades.

To start margin trading crypto, traders need to open a margin account with a cryptocurrency exchange that offers margin trading. They will then need to deposit a certain amount of funds as collateral, known as margin, which will determine the maximum leverage they can use.

The leverage ratio determines how much a trader can borrow compared to their margin. For example, if a trader deposits $1,000 as margin and the exchange offers a 10x leverage ratio, they can borrow up to $9,000 to open a $10,000 position.

Therefore, margin trading crypto requires a solid understanding of the market and risk management techniques to minimize potential losses. Traders should also be aware of the fees and interest rates associated with margin trading, which can vary depending on the exchange and the amount of leverage used.

Liquidation Price Calculation

The liquidation price is the price at which the broker can buy a position back from the margin trader. It’s based on a formula that takes into account the current market price, plus any fees that have been accrued by both parties.

These prices, including ETH price are posted live in exchanges, including several assets’ market cap of and live crypto price. This means that you’ll be given an opportunity to exit your position before it becomes completely worthless.

The liquidation price calculation will vary depending on whether or not there are any fees attached to trading with different brokers:

Pros of Margin Trading in Crypto

High Leverage

One of the most significant pros of margin trading in crypto is the high leverage it offers. With leverage, traders can access a larger position size with a smaller capital outlay. This means that traders can magnify their potential gains significantly. 

Short Selling

Another advantage of margin trading in crypto is the ability to short sell. Short selling is a strategy used by traders to profit from a decrease in price. In a short sale, traders borrow crypto assets from a broker, sell them, and then buy them back at a lower price to return them to the broker. Short selling can be a profitable strategy in a bear market.


Margin trading allows traders to diversify their portfolio by trading on different exchanges and with different cryptocurrencies. This can help to spread the risk and increase potential returns.

Quick Profits

Margin trading allows traders to take advantage of short-term price movements in the cryptocurrency market. Traders can enter and exit trades quickly, allowing them to profit from quick price changes.

Cons of Margin Trading in Crypto

If you want to trade on margin, then the following things are worth considering:

The lack of regulation in crypto is one of its biggest drawbacks. You can’t count on having your funds protected by a third party, which means that if anything goes wrong with your account and someone else’s money is stolen from it (or vice versa), there isn’t much for anyone to do about it.

Margin trading also comes with high risk—because as we mentioned above, if something goes wrong and someone loses their money because they were trading with borrowed capital while their account balance was too small or too large compared to theirs—it’s all on them.

Understanding Margin and Leverage

Margin trading is when you borrow money from your broker in order to invest. This can be done with either cryptocurrency or fiat currency, depending on the platform you’re using. For example, if you want to buy Bitcoin using USD (the U.S dollar), then your margin trading would be done through an exchange like KuCoin, Poloniex or Coinbase Pro for USD and Kraken for BTC.

Leverage refers to how much leverage a trader has when making trades and investments; it allows them to increase their profits by borrowing from their brokers at less than 100% of what they have available in capital.

Margin Call

A margin call is a request that you make to your exchange, asking for additional funds to be deposited into your account. The exchange will then deposit these funds and use them as collateral in order to increase the amount of money you can trade with. Margin calls generally occur when there’s been a sudden drop in the value of cryptocurrencies.

Margin Trading Strategies

Margin trading is a form of trading where you borrow money from your broker to buy or sell an asset. You can use this borrowed money to buy more assets, or to sell assets for more than you paid for them by using leverage (basically, borrowing more than the amount of capital that you have).

If you’re buying cryptocurrency with borrowed funds, then it’s called margin trading. If your goal is simply getting liquidated quickly by selling off some coins at a profit and closing out your position, then it’s called short selling (or “going short”).


As you can see, the benefits of margin trading can be huge. It gives you more flexibility and control over your investment, while reducing risks. However, there are also disadvantages to this type of trading that need to be taken into consideration before jumping in head first. 

In fact, many experts would argue that it’s better not to engage in crypto margin trading at all! But if you do choose to take on this risky endeavor (which is definitely possible), then we hope this guide will help guide your way through it safely.

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Sipping to Success: Uncovering the Best SIP Plans to Invest In



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Regularly investing in mutual funds is made easy with Systematic Investment Plans (SIPs). With SIPs, investors can benefit from rupee cost averaging by investing a certain sum in mutual funds on a regular basis. As a result, investors can profit from fluctuations in the market by acquiring more units when the market is down and fewer units when it is up.

In order to build long-term wealth, it is essential to invest in the correct SIP plan. We’ll talk about some of the top SIP plans in this article.

Best SIP Plans to Invest:

The best sip plan to invest in are given below:

1. Large-Cap Mutual Funds 

Mutual funds with a significant market cap invest in the equities of established, reputable, large corporations. These businesses are well-established and frequently market leaders in their respective fields. Large-cap mutual funds are a great option for conservative investors since they have a lower risk profile than other equity mutual funds. These investments give the portfolio stability and long-term capital growth.

2. Multi-Cap Mutual Funds 

Large-cap, mid-cap, and small-cap equities are all included in the investments made by multi-cap mutual funds. These funds provide a diverse portfolio, which lowers the portfolio’s overall risk. Investors aiming for long-term capital growth and who have a modest taste for risk can choose multi-cap mutual funds.

3. Mid-Cap Mutual Funds 

Mutual funds for mid-cap companies buy stocks from businesses with a market value of between 500 crore and 10,000 crore rupees. These businesses have the potential to produce substantial profits and are frequently in the growth phase. However, compared to large-cap mutual funds, mid-cap mutual funds have a higher risk profile. These funds are appropriate for investors that have a higher risk tolerance and are seeking long-term capital growth.

4. Small-Cap Mutual Funds 

Mutual funds for small-cap companies buy stocks from businesses having a market value of less than 500 crore rupees. These businesses have the potential to produce substantial profits but are frequently in their beginnings. The risk profile of small-cap mutual funds is higher than that of large-cap and mid-cap mutual funds, though. Investors searching for long-term capital growth and with a high-risk tolerance should choose these funds.

5. Sectoral Mutual Funds 

Mutual funds that specialize in a certain industry, such as banking, medicine, or technology, invest in the stocks of businesses in that industry. These funds offer exposure to a certain industry and are appropriate for investors that have a positive outlook on that industry. Sectoral mutual funds, in opposition to diversified mutual funds, have a higher risk profile. Investors searching for long-term capital growth and with a high-risk tolerance should choose these funds.


SIP investments in mutual funds are a great method to build money in the long run. Rupee cost averaging, which is a benefit of SIPs, aids in lowering the portfolio’s total risk. Investors’ risk tolerance, investment horizon, and financial objectives must all be taken into account while making SIP investments. Selecting the mutual fund category that best suits your financial goals is crucial.

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What are the Regulations for Taking Phone Credit Card Payments?



Phone Credit Card Payments

In Australia, there are strict regulations around taking phone credit card payments. The relevant rules and guidelines are outlined in the Reserve Bank of Australia’s EFT Code of Conduct. This code contains regulatory requirements for all entities that process electronic funds transfers (EFTs), including phone credit card payments.

The regulations set out several obligations for entities that process phone credit card payments. These obligations include the following:

• Entities must obtain a signed authority from customers before processing any payment made by phone or the internet.

• Entities must ensure that all staff members involved in taking payments have been properly trained and understand their responsibilities.

• Entities must use secure systems to protect customer data and privacy.

• Entities must confirm customers’ identities before processing any payment, including via phone credit card payments.

• Entities must provide customers with a clear breakdown of the fees associated with their purchase.

• Entities must be able to demonstrate compliance with all relevant regulations, including those related to data security.

• Entities must provide customers with clear information about the payment process and any associated risks before processing the payment.

• Entities must ensure that customers are informed of their right to dispute any charges and be provided with a prompt refund if the dispute is proven valid.

• Entities must store all customer data securely and in accordance with applicable regulations.

• Entities must have an effective dispute resolution process in place.

• Entities must ensure that customers are not charged any additional fees or surcharges beyond what they initially agreed to.

Choosing the Right Payment Terminal

This might seem like lots of stress, especially for a small business, but much of the work is done when selecting a payment terminal. When selecting a payment terminal, consider:

• The cost of the terminal.

• The type of payment processor used with the terminal.

• Any associated fees and any additional hardware needed to use it.

• The compatibility with existing systems, such as point-of-sale software or a merchant account.

• The terminal’s ability to accept payments from different credit card companies.

• The security measures in place for processing transactions, such as data encryption and fraud protection.

Once a terminal is selected and the necessary hardware is installed, businesses will need to register and be approved by their payment processor to begin taking phone credit card payments. During the registration process, businesses will need to provide basic information such as contact information and banking details. They may also need to present additional documents such as a business license or invoices verifying the legitimacy of their operations.

With Zeller solutions, you can provide a safe and secure payment option to all your customers. The compliance team will make sure you meet all necessary security regulations and standards such as Payment Card Industry Data Security Standard (PCI DSS) and the General Data Protection Regulation (GDPR). This ensures that you are providing your customers with the highest level of protection when it comes to their data and financial information.

Choose the right solution today and you will follow all the right regulations – not only will you avoid fines and penalties, but you’ll also keep customers happy and avoid damage to your reputation!

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