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7 Must-Have Freelancer Skills

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Must-Have Freelancer Skills

Freelancers make up about 36% of the American workforce. They contributed about $1.2 trillion to the economy in 2020, a 20% increase over 2019.

The pandemic fueled the boom in freelancing. People realized that working for someone else wasn’t for them. They also see greater opportunities as a freelancer.

What many don’t realize is that freelancing is tough if you don’t have the right freelancer skills. Some say that they have skills in their area of expertise.

Those skills aren’t enough when it comes to running your own freelancing business. Keep reading to discover what skills you have to have to be a successful freelancer.

1. Self-Starter

You don’t have a boss looking over your shoulder to hold you accountable. You also don’t have a boss to tell you what to work on each day.

You get to decide those things. Sure, you can stay in bed until noon. Freelancing also gives you the freedom to cut out early and hit happy hour at 3 pm.

Being a freelancer comes with a lot of responsibility, too. You’re ultimately responsible for every aspect of running a business.

You have to do the work to get clients and serve them well. If you don’t have the discipline to do those things, freelancing might not be for you.

2. Stress Management

Freelance work is full of stress. It takes a lot to manage a business and personal responsibilities.

One of the best ways to combat stress is to prioritize self-care. Make sure you meditate and exercise to help you combat the negative effects of stress.

3. Financial Management

One of the biggest challenges for new freelancers is figuring out taxes. That’s because you have to pay self-employment taxes. You don’t have an employer to withhold your taxes from your paycheck, either.

One common mistake that freelancers make is that they don’t account for taxes. They don’t realize that they have to pay estimated taxes each quarter.

They spend money when it comes in and are shocked to see a big tax bill.

A couple of things you should do is create a separate business bank account. That helps you track your business expenses.

You should also keep a separate account for taxes. Put a percentage of each payment into that account specifically for taxes.

Work with a CPA with experience working with freelancers to help you take advantage of the tax deductions you’re entitled to.

4. Comfortable With Uncertainty

Freelancing has its ups and downs. There are some periods where you have clients banging down your door to work with you.

There are other times where you don’t know how you’ll make rent that month.

Working for someone else gives you a steady paycheck. You know when you’ll get paid and how much. That kind of security is a luxury for freelancers.

Successful freelancers understand the ups and downs. They make a financial plan to deal with the slow times. They also work harder during those times to get clients.

One of the most essential freelancer skills to have is being comfortable with uncertainty.

5. Time Management

Freelancers get pulled in a million different directions a day. Marketing, client work, networking, and administrative work require your time and attention.

Time management, planning, and organizational skills are necessary to keep you from stressing out. Freelancers utilize technology to help them manage the business side of things.

According to this article from the Hectic app, it helps to prioritize tasks. Start off with the top three things that you need to do that day.

Once you complete them, you can move on to lower-priority items.

6. Sales and Marketing

Clients aren’t going to show up and say they want to work with you every day. You have to get out there and earn the right to work with them.

You need to learn how to sell and market yourself. It’s not arrogant to tell people what you do and that you’re good at it.

That’s good marketing.

You also have to know how to close clients when they’re interested in your services. Think of the most common objections and how you can overcome them.

Be ready to stand firm on your pricing. Many people see freelancers as a cheap alternative to employees. Remember that you bring expertise and value to your clients. They should want to pay for that.

7. Strong Boundaries

The most important relationships you have are with your clients. You need to value those relationships above all else.

You’ll get interviewed by potential clients for a variety of different jobs. Some of them will be a good fit, and others won’t.

Clients will expect you to go above and beyond to serve them. Some might expect you to be up at all hours of the night to service their accounts.

They might expect you to respond immediately to emails. They have high expectations as to when they should see results for their investment.

It’s your job to set client expectations at the very beginning of the relationship. You also have set strong boundaries with clients.

Be willing to say no to clients that aren’t a good fit. Tell clients when you’ll be available.

It’s critical for your mental health because you could burn yourself out trying to please clients. You could end up taking on work that isn’t a good fit for you.

The Essential Freelancer Skills to Have

Freelancing seems like a dream job. You get to choose your clients and when you work. You can create a lifestyle around your work, rather than the other way around.

In order to achieve the dream of freelancing, you have to have the essential freelancer skills. These skills are in addition to the skills in your area of expertise, whether you’re a marketing expert or delivery driver.

Master these work-related skills, and you’ll enjoy your work and your life. For more business and lifestyle tips, head over to the home page of this site!

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Digital Marketing

Top Tips for Web Designers 2021

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Top Tips for Web Designers

Regardless of the field of activity, you always need to follow certain rules and tips that will help improve your future project.

In order to get stunning results, it is best to turn to website design outsourcing.

A well-designed website will help your users find the information they need more easily and make your business look professional.  Keeping your web design in mind from the start, not only your users, but how search engines will index it, will help you succeed.

In this article, we’ll share 10 practical tips for growing your website:

1. To simplify.  What is the main message you want to convey to visitors on each page?  If there is too much information on one page of your website, it will confuse the user.  In addition, search engines such as Google prefer that your information is properly organized on separate pages, as this makes it easier for your users to use the Internet.

2. Use visual highlighting for those sections that call the user to action.  For example, your phone number and email address should stand out.  Using icons helps highlight important sections of the website.

3. Set up a newsletter system.  It’s a cheap (and environmentally friendly) way to keep in touch with your customers, alert them to new products, events, offers, or even send them special discounts exclusively for subscribers.

4. The first visit to the site is a very important moment.  Take advantage of this. When a customer visits your page, you have 5 seconds to convince them to stay.  Your main website should be simple and straightforward to tell you briefly and to the point what you do and what sets you apart from the rest.

5.Customize.  Use photos of people and include testimonials from customers who are happy with your services to build trust.  Don’t forget to include your address and phone numbers on the contact page.  Your customers will want to know how to reach you quickly and where to find you.

6. Use cards.  Some clients may not or may not know the area where your business is located.  It is now very easy to set up a Google Map with precise directions on how to get to your business.

7. Before you start organizing your website, do your keyword research.  This is important because it will help you determine what type of search your users are doing.  Pick the keywords with the most searches and for which you would like to be found, and naturally use them in the titles and texts of your website.

8. During the development process, be sure to check that your site is organized in such a way that it is very easy for your users to access its various sections.  A clear and logical navigation menu will help your users quickly find what they are looking for.

9. Use web standards.  For example, clicking on your logo will redirect you to the homepage of your website.  People already come with certain expectations based on their use of other web pages, and following these conventions will help your customers find what they are looking for more easily.  Find out what these agreements are and make sure they are used correctly on your website.

10. Limit the color palette.  Professional sites usually use 2-4 primary colors.  Use colors only to highlight important content on your website and always based on a color scheme predefined by your web designer.

However, not everyone can translate all these tips into reality on their own.  And then, in order to do hr software development, it is better to turn to specialists.  This will significantly save time, money and hassle.

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Top 7 Reasons Why You Should Choose Laravel For Development

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Laravel For Development

Laravel is an open-source PHP web framework for developing web apps with MVC, which is the model-view-controller architectural pattern. 

Taylor Otwell invented it, and it is one of, if not the most popular web framework there is since it has many upgrades and new features. It becomes better and better all the time. That is why there is a massive demand for Laravel developers for hire, and it is getting more and more challenging to find one. Laravel brings a variety of advantages for every developer.

There are plenty of reasons why you should choose it as your framework, and here we will see the top 7 reasons why. 

Simple and Easy

The thing that is probably most important to developers is that you want simplicity. You don’t want to have problems with messy codes, which will postpone your job, and you definitely don’t want your clients to be waiting. 

Laravel is used a lot because of its simplicity. A huge range of built-in templates, libraries, and tools allows even an inexperienced developer to learn how to use this framework fast.

Security

You want to be protected from hackers and cybercriminals. This is another reason why you should use Laravel for development. Users always want their apps to be protected, and that is why Laravel uses the hashed passwords and SQL injection attacks to its advantage to provide data privacy. In addition, its CSRF token protects the web app from the most dangerous cyber threats, and it can handle all kinds of risks. Of course, nothing is 100% sure on the internet, but Laravel is one of the most secure frameworks you could use. 

Artisan

Artisan is a built-in command-line tool that can handle the data configuration management and generate the MVC files by developing its commands. It also helps automate repetitive tasks. Artisan gives the developers an option to create custom commands and perform tests. 

Range of Possibilities

Laravel is a flexible framework that is used to develop almost anything. That is why it has a range of possibilities for developing a B2B site or an e-commerce site like Shopify. It has extensive pre-installed authorization libraries, and you can create a variety of features on your site like password reset and encryption. It has various third-party packages like Socialite enabling users to sign up directly through their social media channels. Pre-programmed systems can be added with just a few lines of code. Also, Laravel Cashier is a built-in subscription feature that handles boilerplate code. The many different possibilities make Laravel very popular among developers.

Traffic Handling

Laravel uses a message queue system to put off some web tasks like sending an email later. It handles web requests faster than any other framework. This is important because as the site is more popular, it will have a lot more web traffic. 

If you can control time-consuming tasks, your site can process tasks quicker. 

Testing Features

Testing is a valuable part of development, and Laravel has testing on two directories: Feature and Unit. The Unit testing is for small snippets of codes, and the Feature testing is for larger sections with numerous objects. You can make multiple unit tests at once, and this gives you the opportunity to see if the changes are incorporated and appropriately tested. Testing is what is a vital part of good app development.

Laravel Community

This is not a technical reason but is also a valuable one. Especially if you are a beginner, you will need to learn many tricks and tips that more experienced developers can provide.

The Laravel community is enormous because of its popularity, and this gives you the option to communicate quickly and find a solution to your problem. Developers will help you when you need something, and also Laravel has screencast tutorials called Laracasts that will guide you along the path. You should read and gather knowledge a lot online to become better in a short amount of time. 

Conclusion

Laravel is the right and best answer for web development, without a doubt. The popularity of this PHP web framework itself says it all. It is used worldwide by many developers, and you won’t have a problem learning it fast and keeping the business up and running. 

Because of the easy learning and fast development process, this framework also gives you the chance to have a lot lower costs. 

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Digital Marketing

3 Reasons Why SEO Is Important for Businesses

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SEO Is Important for Businesses

Did you know that 20% of new businesses fail within the first two years? This number rises to 45% within the first five years and continues rising through ten years. If you want a business with longevity, you need to work to beat the odds. 

As a new small business owner, it can be hard to know the right steps to take when it comes to success. One thing that you know, however, is that you need to attract customers and clients and keep them coming back for more.

Digital marketing is key to this in 2021, and that’s why SEO is important. Let’s break down how SEO can help to keep your business afloat. 

1. It Attracts Customers Near and Far

In a world where every business is competing for the front page of Google, SEO (or search engine optimization) is key. It’s how you attract new customers.

For businesses that operate mostly online, like online stores or remote services, this means that you’re attracting customers from all over the world. This might sound tricky, but good SEO makes it easy. 

When anyone from any area is looking for your services, your website will show up. If your SEO is good enough, you’ll even be in the first few results. This means that customers are more likely to click on your website and use your service. 

If you’re running a small local business, local SEO services will draw in customers from your local area. For example, if you run a New York bakery, customers searching the web for “wedding cakes in NYC” will spot you in no time.

SEO is one of the best ways to attract customers overall. 

2. It Makes You Look Like an Authority

Not only is SEO great for attracting customers, but it’s also great for establishing yourself as an authority in your field.

Having good SEO includes producing quality content. Most businesses do this in the form of blogs. These blogs contain helpful information for inquisitive web-searchers who may need your services or products. 

As long as your content is SEO-friendly and informative, potential customers will take note. They may trust your business more as a result. 

3. It Has Long-Term Results

Many business owners make the mistake of relying on PPC (pay-per-click) advertising instead of investing time into SEO. While it’s true that PPC is a great way to get new website visitors when you’re first starting out, it doesn’t offer you the same long-term benefits as SEO.

All of the various types of SEO will continue giving you results as long as your website is up. You do need to keep contributing new content and editing old content for accuracy, but the upkeep is far cheaper and more effective than always using PPC. 

That’s Why SEO Is Important

We can’t overstate the importance of SEO for business owners. Knowing why SEO is important (and taking advantage of it) may be the key to your success. 

Start taking advantage of all of the benefits of SEO today.

For more helpful articles all about business and more, visit the rest of our site.

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