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How to Hire the Best Search Engine Optimization Agencies



Best Search Engine Optimization Agencies

Do you ever feel like everyone else knows something about digital marketing that you don’t?

It might not be that your competition knows anything you don’t, but rather that they hire people that do. Search engine optimization agencies are groups that help significantly with web traffic, conversions, and sales. Without agencies, you’re left to fend for yourself.  If you wish to find out more about social media advertising companies be sure to check out EngineRoom.

It can get tricky to hire the right agency, though. We’re going to run through a few tips on how to hire a great SEO agency today. Hopefully, the ideas below give you some direction on where to start looking for your digital marketing experts. 

Let’s get started. 

1. Understand SEO Basics

Search engine optimization is essential. At the same time, a lot of business owners know very little about how it really works. 

We know that it’s the process of tailoring a website to rank well on Google, but how much more do we know? What are the mechanisms that increase search rankings, what methods can we use to improve SEO, and how much should those methods cost? 

These are all basic things worth knowing before you sit down with an SEO agency. The more you understand the process, the better you can gauge your potential results according to the money you’re spending. 

So, we recommend taking a look at some fundamental SEO ideas and studying them. That way, you’ll be able to spot honest and effective agencies when you see them. It’s your marketing budget and you should know where it’s going. 

2. Ask for an SEO Audit 

An agency won’t know what to do with your website until they have a good look at it. That means you shouldn’t get any promises or ideas on results before the audit is done. 

The best thing to do is ask an agency to run an audit before they pitch to you. This shouldn’t be a big request, considering general SEO audits don’t take long. If an agency refuses to run an audit, there are plenty of other agencies that will. 

3. Watch Out for Big Promises

While agencies help a great deal when it comes to SEO, that doesn’t mean it’s always easy. 

Digital marketing isn’t a tool to become immediately viral or rank at the top of search engine results pages right away. It takes time and effort to generate the influence that you’re looking for. 

Agencies that promise incredible results right away aren’t to be trusted. In most cases, they cannot deliver on those promises. In other cases, they provide quick results but do so with harmful tactics. 

There are ways to boost search engine rankings with very little time or money, but those benefits come at a cost. Google recognizes shady tactics to achieve search results and it punishes websites that use them. 

Google punishes harshly for harmless website errors and attempts to cheat the search algorithm lead to your site getting unindexed. So, while it might be nice to have a day or two of results, Google might remove your site the next time it crawls the web. 

4. Establish Reasonable Goals

When you talk with an agency, tell them what your goals are. Have a clear idea of what you’re looking for, run it by them, and see what they have to say. 

If they’re confident that they can help you meet your goals for a price that works for you, you have a standard for them to work off of. It’ll become very clear whether or not it’s working out within the first couple of months of your relationship. 

A great way to figure out which agencies to work with is to do establish your goals in meetings with a number of different groups. Shop around before you make your final decision so you can get a feel for who might really help your business get where you want it to go. 

If your goals are unreasonable, you’ll hear them from the agencies you speak with. Multiple groups telling you something can’t happen is a good indication that it’s not possible. 

The whole process of “shopping around” will give you a decent idea of what you can expect from an agency and help you pick out the groups that you feel most confident about. 

5. Prioritize Communication

Even if you know a little bit about search engine optimization and what its purpose is, there will always be things your agency does that you’re not familiar with. 

The particulars of the way your marketing budget gets spent might be mysterious to you. That’s why it’s important that you trust and communicate with the agency. If you’ve got questions, they should absolutely answer them. 

When the agency you choose doesn’t communicate with you and won’t respond to your emails or phone calls, it’s time to find a different agency. The whole process depends on open communication so that the SEO firm can help you achieve your business goals. 

Ask your potential SEO company how they handle communication. 

6. Ask for Content Creation

A great SEO company will almost always provide options for content creation. Content is the vehicle that drives web traffic, and the more content you produce, the better you’ll do. So long as the content is well-researched, keyword-optimized, and useful, it will help you out. 

It’s difficult to find time in the day to create that level of content though. You’re running a small business and you don’t have the mental space to research keywords, write articles, and monitor the metrics. It’s a lot of effort. 

So, ask whether or not the company produces content for its clients. Ideally, the company provides a number of different types of content that could help your business succeed. 

Want to Learn More About Search Engine Optimization Agencies?

Hopefully, the ideas above gave you a good idea of how to find great search engine optimization agencies. There’s more to learn about the digital marketing world, though. We’re here to help. 

Explore our site for more SEO tips, digital marketing insights, and a whole lot more. 

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Digital Marketing

Website Availability: How to Keep Your Website Up and Running Smoothly



Website Availability

You’ve probably heard the saying, “the website’s down.” It’s one of the most frustrating things for business owners and customers alike. When your website is unavailable, it can mean lost sales and opportunities. In this article, we’ll discuss some tips to help you keep your website running smoothly so that you never have to worry about it going down again!

Reasons for Website Downtime

There are many reasons why a website might go down, but some of the most common include:

  • Server issues;
  • DDoS attacks;
  • Maintenance and updates;
  • Traffic spikes;
  • Outages from dependencies (like third-party services).

Any one of these can cause your website to become unavailable, which is why it’s so important to be prepared. Let’s take a look at some of the things you can do to keep your website up and running.

How to Keep Your Website Up and Running

Here are a few tips to help you keep your website available:

  • Monitoring tools – One of the best ways to ensure that your website is always up, and running is by using monitoring tools. These tools will notify you if your website goes down so that you can take action immediately. For example, you can use website tracker – to track your site performance automatically.
  • Backups – Always have backups of your website so that you can quickly restore it if something goes wrong.
  • Load testing – Use load testing to ensure that your website can handle high traffic levels without going down. This is especially important if you’re expecting a spike in traffic (like from a sale or marketing campaign).
  • DDoS protection – DDoS attacks are becoming more and more common, so it’s important to protect your website with a DDoS mitigation service. This will help stop attackers from taking your website offline.

These are just a few of the things you can do to keep your website up and running smoothly. By taking these steps, you can avoid the frustration of your website going down and ensure that your customers can always access your site.

Website Uptime vs. Downtime

It’s important to understand the difference between website uptime and downtime. Website uptime is the amount of time that your website is available and accessible to visitors. On the other hand, downtime is the amount of time that your website is unavailable. 

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For example, if your website is down for two hours in a day, that would be considered two hours of downtime. However, if your website was up for 23 hours and 59 minutes in a day, that would be considered website uptime. 

The goal is to have as much website uptime as possible so that your visitors can always access your site. However, there will always be some amount of downtime due to scheduled maintenance or unforeseen issues. 

By understanding website uptime and downtime, you can better prepare for when your website is unavailable. This way, you can minimize the impact of website downtime and keep your visitors happy.

Use the Monitoring Service

One of the best ways to ensure that your website is always up and running is by using monitoring tools. There are many different website monitoring services available, but we recommend using HostTracker. This service will notify you if your website goes down so that you can take action immediately. 

By using a monitoring service, you can avoid the frustration of your website going down and ensure that your customers can always access your site. You can sign up and get 30 days to test the service for free. Use this opportunity to test host on website or to check the performance of the site itself. You will receive instant notifications of issues, if any, as well as a detailed report.

Website Maintenance

Website maintenance is essential for keeping your site up and running smoothly. During website maintenance, various tasks are performed to improve the performance of your website. For example, updates might be made to the code or content on your site. Or, changes might be made to the server configuration to improve speed and security.

Check the DNS blacklist

DNS (Domain Name System) blacklists are lists of domains that have been identified as spam or phishing sites. If your domain is on a DNS blacklist, it means that your website may be inaccessible to some users.

You can check if your domain is on a DNS blacklist using the Host-Tracker Blacklist Checker. Simply enter your domain name and click “Check.” If you see a message that says, “No MX records for were found,” then your domain is not blacklisted.

If you do see a message saying that your domain is blacklisted, don’t panic! There are many ways to get removed from a DNS blacklist. You can find instructions for various blacklists here:

  • Spamhaus;
  • SORBS;
  • Barracuda Reputation Block List;
  • Project Honey Pot;
  • Google Safe Browsing Diagnostic Page.

By taking these steps, you can avoid the frustration of your website going down and ensure that your customers can always access your site. By understanding website uptime and downtime, you can better prepare for when your website is unavailable.

Automatic Back up on the Website

It is important to have an automatic backup system for your website. This way, if something goes wrong with your website, you can restore it to a previous working state. Many WordPress plugins can help you automatically back up your website. We recommend using the UpdraftPlus WordPress plugin. 

UpdraftPlus is a free plugin that will automatically back up your website on a schedule of your choosing. It’s easy to use and configure, and it even has a premium version with additional features.


Website uptime is important for keeping your website running smoothly and avoiding customer frustration. By using a monitoring service and scheduling website maintenance, you can keep your website up and running smoothly. Additionally, by having an automatic backup system in place, you can restore your website if something goes wrong.

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Digital Marketing

3 Top Benefits of Video Marketing



The world is growing faster than ever and people love to watch the content instead of reading the whole article or book. Videography is one of the most powerful technologies for a human being. Now, you can watch much information on Youtube, TV, and other streaming websites. Today, we’ll discuss the benefits of video marketing for brands. 

According to research by Hubspot, on average, businesses publish more than 18 videos a month for better marketing and engagement with users. This shows the importance of videos in every aspect of life. You can explain your brand in the form of a video explainer. In addition, you can also engage new users by showing them the importance of your business in the form of animations and video formats. Craft amazing videos using and turn your hot prospects into paying customers. Some significant benefits of video marketing are given below.

The easiest way to engage new users

A study shows that video content engages 15% more users than written one. People love to watch content instead of reading these days because of focus and time issues. With the help of video marketing, you can reach out to new consumers and can show your products to them to grab their attention. Not only engagement, but videography is also important in the conversion of users to customers. 

Brand Awareness

Video content is one of the most useful tools for brand awareness. A simple and well-described 5 minutes video is better than the written content of 5000 words for brand awareness. Now, you can show your brand and motive to different people by just showing them a video. These days big companies and businesses are preferring videography over articles. 

Improve Conversions

If you are a business owner then you know the value of conversions and sales. Video content drastically improves the conversion rate. Showing a product with values can improve your sales and conversions. You can do video marketing to gain the real buyers and customers without writing tons and tons of words. Moreover, adding a video in the content can improve the rate of conversions and sales. 


Video marketing is known as one of the best marketing tactics to reach out to the users. Videography improves the conversions and sales more than any other type of media. Moreover, you can share your intent and benefits with different people conveniently. In this article, we have covered different benefits of video marketing that can improve your reach to audiences. However, if you still have any questions, feel free to ask in the comments. 

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Digital Marketing

Top Tips for Using Local SEO to Your Advantage



Local SEO

If you’re a business owner, then you know the importance of ranking high in search engine results pages. After all, the higher your website appears, the more likely potential customers are to find you. 

In this blog post, we will discuss tips for using local SEO to your advantage. By following these tips, you can improve your website’s visibility and bring in more leads and sales. When looking for the best SEO agency Sydney has to offer, be sure to consider their competency when it comes to local SEO.

What is local SEO?

Local SEO refers to the all-important process of optimising your website to show up on local search results. This means that when someone searches for a product or service in your area, your website will appear higher in the search results.

Why is local SEO important?

Local SEO is important because it allows you to reach potential customers who are actually looking for what you have to offer. For example, if you own a pizzeria in Sydney, then local SEO will help your website appear when someone searches for ‘pizza Sydney.’

How can you optimise your website for local SEO?

There are a number of ways that you can use local SEO to improve your website’s visibility. Here are just a few tips:

  • Make sure your website is mobile-friendly – More and more people these days are using their smartphones or other mobile devices to search for products and services. Think about the potential customers you could be losing if you don’t have a mobile-friendly site. This is why you need to make sure your website is not only responsive but also easy to navigate no matter the device.
  • Optimise your website for local keywords – When it comes to SEO, keywords are still important. Do some research and find out which keywords potential customers in your area are searching for. Then, make sure those keywords are included on your website.
  • Create local content – In addition to including local keywords on your website, you should also create local content. This could be blog posts about events happening in your area or articles that mention local landmarks.
  • Use keyword-rich titles and descriptions. When potential customers search for businesses like yours, they’ll usually include keywords, such as the type of business, the location and/or what they’re looking for. 

For example, someone might search for ‘plumber Sydney’ or ‘restaurants Sydney CBD.’ By including these keywords in your title and description, you can improve your chances of appearing in the search results.

  • Get listed in directories – There are numerous online directories that list businesses in specific categories and locations. Make sure to get your business listed on relevant directories.
  • Encourage online reviews – Online reviews can be extremely helpful in boosting your local SEO. Make sure you’re actively encouraging customers to leave reviews on your website and on popular review sites.
  • Include your address and contact information on every page – This helps potential customers find your business and it also helps search engines verify your location.
  • Add photos and videos – People love visuals, so be sure to add plenty of photos and videos to your website and social media pages. This will help potential customers get a better idea of what your business has to offer.

By following these tips, you can use local SEO to your absolute advantage and improve your website’s visibility in search engine results pages. This will help you bring in more leads and sales and ultimately grow your business.

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