How to Choose an Animation Video Company?

Today marketing efforts are incomplete without explainer or animation videos. Hence it is quite important for you to choose a proper animation video company. Following are some of the points which we feel.

1. Answer the “Why” Question

Before starting your research about video animation production companies, a crucial step in the decision-making process is to think and understand what you’re trying to achieve. That is why you would need an explainer video? Are you solely following the trend? Or have you realized that it is the best way to reach the target audience? First, list down your goals for the campaign clearly, identify the desired outcome and the kind of response you’d want to generate from the video. This will help you make an informed decision and choose a video style that best fits your company. For example, if you want to create a tutorial video, you should obviously choose whiteboard animation videos. Understanding your goals and requirements will narrow down the number of production company choices. 

2. Assess Your Chosen Production Company

Once you have shortlisted one or few production companies of your choice, research more about their projects, watch out a few of their recent videos, try to understand their style, tone, creative depth, technical and visual expertise. This will help you assess the quality of their work and see if it matches with your own quality standards. A quick tip: follow your instincts. If your response to a video at first glance is “awesome,” this could be your choice of company!

3. Research Further

A quality production company will offer numerous services. Some will even walk the extra mile to offer you customization. These companies are what you should be looking for. Research on how they will provide you the service: the level of customization, creating unique video marketing strategy & compelling content, capacity to oversee the entire process, etc. Also, see if they would recommend you with advertising channels & promotional tools to increase your reach. 

4. Collect Feedback

Feedback from the company’s past clients could let out crucial information; hence, it’s only wise to collect such feedback. Here’s how you can do it: 

(a) Ask the company to share testimonials of their previous clients 

(b) Check in with your own professional network, and read on the company’s business reviews, clients’ independent reviews. This will help you check negative aspects and will prevent you from wasting your resources on the company. 

5. Finish With the Triple-A Rule

Check if your choice of the production house is: Affordable, Available & Active. “Affordable” doesn’t imply that it has to be cheap but rather will give you the value for money. Costs will vary depending on the time and effort taken by the production house. What sets apart a production house is a consultation they provide that fits your budget & their own capabilities. The budget should be transparent and must not conceal any hidden costs. “Available” is how involved the company is in delivering you results. It doesn’t only include their technical expertise or the video itself, but how well they serve you, i.e., respond to your queries quickly & efficiently, provide updates, explain to you every step of the process. 

Summing Up

Through these points, we believe that you can effectively choose an animated video company.