Today marketing efforts are incomplete without explainer or animation videos. Hence it is quite important for you to choose a proper animation video company. Following are some of the points which we feel.
- Answer the “Why” Question
Before starting your research about video animation production companies, a crucial step in the decision-making process is to think and understand what you’re trying to achieve. That is why you would need an explainer video? Are you solely following the trend? Or have you realized that it is the best way to reach the target audience? First, list down your goals for the campaign clearly, identify the desired outcome and the kind of response you’d want to generate from the video. This will help you make an informed decision and choose a video style that best fits your company. For example, if you want to create a tutorial video, you should obviously choose whiteboard animation videos. Understanding your goals and requirements will narrow down the number of production company choices.
- Assess Your Chosen Production Company
Once you have shortlisted one or few production companies of your choice, research more about their projects, watch out a few of their recent videos, try to understand their style, tone, creative depth, technical and visual expertise. This will help you assess the quality of their work and see if it matches with your own quality standards. A quick tip: follow your instincts. If your response to a video at first glance is “awesome,” this could be your choice of company!
- Research Further
A quality production company will offer numerous services. Some will even walk the extra mile to offer you customization. These companies are what you should be looking for. Research on how they will provide you the service: the level of customization, creating unique video marketing strategy & compelling content, capacity to oversee the entire process, etc. Also, see if they would recommend you with advertising channels & promotional tools to increase your reach.
- Collect Feedback
Feedback from the company’s past clients could let out crucial information; hence, it’s only wise to collect such feedback. Here’s how you can do it:
(a) Ask the company to share testimonials of their previous clients
(b) Check in with your own professional network, and read on the company’s business reviews, clients’ independent reviews. This will help you check negative aspects and will prevent you from wasting your resources on the company.
- Finish With the Triple-A Rule
Check if your choice of the production house is: Affordable, Available & Active. “Affordable” doesn’t imply that it has to be cheap but rather will give you the value for money. Costs will vary depending on the time and effort taken by the production house. What sets apart a production house is a consultation they provide that fits your budget & their own capabilities. The budget should be transparent and must not conceal any hidden costs. “Available” is how involved the company is in delivering you results. It doesn’t only include their technical expertise or the video itself, but how well they serve you, i.e., respond to your queries quickly & efficiently, provide updates, explain to you every step of the process.
Through these points, we believe that you can effectively choose an animated video company.
How to Optimize 4K Videos Before Uploading Them to YouTube?
4K videos come with great detail and high picture quality. The high-definition resolution in these videos takes a lot of storage space. Therefore, if you are uploading a 4K video on YouTube, you will need to optimize it first. Thanks to reliable ISPs offering high bandwidth internet packages such as Optimum packages, users can upload 4K videos quickly. Though they must follow the protocols set out by YouTube to upload these videos.
To learn about this in detail, go through the passages below.
YouTube has mentioned the encoding settings for 4K videos in detail. The following are some of them. There must be no edit lists and moov atoms at the beginning of the file so that it can start quickly. The audio coder must be AAC-LC with or without stereo. It must also have a sample rate of either 96 kHz or 48 kHz. The video codec must be H.264 without interlacing. The video can be of different formats such as AVI, WMV, MKV, MXF, and AVCHD.
It is important to maintain a uniform frame rate for all videos that you upload to your channel. Currently, you can upload videos with a frame rate of 24, 25, 30, 48, 50, and 60 respectively. It is important to select an optimum bitrate for your 4K videos. The ideal bit rate is 35 to 45 Mbps for videos with a frame rate of 24, 25, or 30. However, you can also opt for higher bit rates ranging from 53 to 68 Mbps. For higher bitrates, select higher frame rates of 48, 50, or 60. change youtube channel name suggests that you keep the aspect ratio of videos to 16:9.
Trim and Remove Unwanted Portions
Once you take care of all the precautions above, it is important to treat the video. The video editing part involves many important steps. The first one is to remove all unwanted portions from the video. There may be instances in the video when the speaker may forget information or stutter. Delete all such instances with careful trimming. Then, merge all the remaining scenes to make a comprehensive video.
Correct the Resolution
It is possible that your video may not be in the ideal resolution for uploading purposes. Therefore, it is important to take corrective actions. Videos must have an aspect ratio of 16:9. If you plan to upload them to YouTube, a good editing tool can help you resize the video without affecting the quality. There are many tools available online that can help you to correct the resolution.
You may have recorded a video with the help of your smartphone. In such a case, the angles may not be appropriate for YouTube. You will need to correct the orientation of the video particularly if you are shooting a video in the portrait orientation. It is important to change it to landscape orientation. You can do this by using a 4K video editing tool. It can allow you to rotate the video by 90 degrees, 180 degrees, or 270 degrees.
Select Proper Frame Rates
Even in YouTube guidelines, you can find recommendations for frame rates. It is important to adjust both the frame rates and bit rates so that viewers can have an excellent viewing experience. Make sure to choose them keeping in mind the effect on video quality.
Remove Background Noises
A video may have disturbing noise present in the background. It may also be quite shaky. Before you upload it to YouTube, it is important to remove all such issues. VideoProc is a good software that can help you remove these problems during the processing stage to avoid issues later on. Search on the web and read user reviews to try other video software as well.
Choose the File Format
Some people may be confused about selecting a proper video format for YouTube. MP4 is the best format to upload videos to the video-sharing platform. You can easily convert the default file type to MP4 before uploading the video to YouTube. This will enable it to be easily playable on different types of devices and video players.
These are some of the most important things that you should take into consideration before optimizing a video for YouTube. One should take care of all these factors. You will be able to have a high-quality video at the end. You can get access to a lot of viewers if you provide a comfortable viewing experience to your subscribers. Not only will they end up liking your videos, but they will also recommend it to others.
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