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How to add active links and cues to the video on YouTube

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video on YouTube

The key to a successful YouTube video depends not only on the content, but also on its proper promotion. The video host has simple but important tools to help push your viewers to a targeted action, such as watching other videos or subscribing to your channel.

We’ll make a final splash screen with buttons as an example – the screenshots will illustrate it. The tooltips are created on the same principle. To make it easier for you to understand the tooltips, we are going to specify the nuances for the cues in brackets.

Go to your channel on YouTube and upload the desired videos. Then click your avatar in the upper right corner of the screen and select “Creative Studio” from the drop-down list.

Find the video we want to add buttons to, click on the arrow to the right of the “Edit” button and select “End Caption and Annotations” (you choose the “Prompts” item – it’s next on the list).

If Creative Studio looks different on your screen, you can switch to the classic look like we have in the screenshots – in the lower left corner click on the “Classic interface” menu bar. To engage in promotion on their own is often difficult, so you can resort to the service lowcostsmm link https://lowcostsmm.com.

In the Player window you will see a grid and a timeline for the final screensaver – the gray part of the time line (there are no restrictions – you can add them to any frame, the grid will not be displayed).

Cues have no limitations – they can be added to any frame, the grid will not be displayed.

There are three ways to create a screen saver and one way to add a tooltip

The first method of adding a final screensaver is also suitable for tooltips. The other two ways are for screensavers only.

The “Add Item” menu (“Add Cue”) is located to the right of the video. When you click on it, a list of items you can add: a video or playlist, a channel, a subscription (poll), a link. Link can be added only if you are a member of an affiliate program YouTube.

Choose “Video or Playlist” and click “Create”. In the window that pops up, click on the bottom item “Selected” to add a link to a specific video and click “Create” again (cues have no such step). In the next window select the desired video or paste a link to it in a special field, click “Save” (cues are displayed while viewing the video and they do not have a preview, so as not to overlap the main image, so add the information in the “Message” and “teaser text” – 30 characters maximum).

In the player window will appear added elements that can be freely moved around the area marked with a border of blue (you can not change the location of the cues – they will appear in the upper right corner of the player; instead, you should set the time points when this or that cue will appear – drag the sliders on the time line to the desired location, without overlapping).

This and the following method are only suitable for the design of the final screensaver. Click “Use Template” in the menu above the video and choose the right one. The site will automatically apply it to your video. Double-click the left mouse button on the black rectangle that appears on the screen and specify the clip that should be displayed on the screensaver.

And the last method is for those who have already created a final screensaver before. Click on “Import from Video” and then select a video from your list of clips or provide a link to the clip.

Don’t forget about the “Preview” switch on the left above the video – it lets you evaluate the screensaver without closing the editing window (there’s no such option for tooltips, because you can preview the video right during labeling).

Don’t forget to press the “Save” button for all the changes to take effect (there is no such button in the cues placement mode, they are saved automatically).

Check the clip for active buttons outside the creative studio.

And wait for an influx of subscribers and views under the videos. What we wish you.

The description of a YouTube video is the text located right below the video. You’ve probably come across similar information many times when watching a particular video, but you haven’t read it. Well, now that you have created your channel, it’s time to learn the basics of promotion.

Video descriptions are used by everyone – from millionaire video bloggers to beginners. The thing is that the description of the video on YouTube is not a banal set of words but a well-thought-out text that people need in order to find the videos they need. If, say, a user is looking for a smartphone review, it is likely that the first videos on the video hosting search results page will be videos with a detailed text description. In other words, the description of the video on YouTube is no less important than a successful title.

Writing a video description isn’t difficult at all. Today, we’re going to explain how to do it. Sit back and get ready to take notes.

Where is the description of a YouTube video

Before you make your own description, it’s a good idea to familiarize yourself with other people’s descriptions. To see examples of descriptions, just select any popular video and open the text below it. You don’t need to look for anything on purpose: we decided to make your job easier and give you a couple of examples.

Consider these two examples of text descriptions. The first video was posted on a channel dedicated to one of the most popular TV shows in Russia. The second was on the channel of a popular video blog. Therefore, it is logical to assume that the descriptions under them were not written by random people and were made by all the rules of promotion on YouTube. Look at the screenshots, try to understand for yourself what was done well and what was done poorly in these examples. Pay attention to the details. Next, we’ll analyze in detail each element of the description under the video on YouTube and learn how to properly compose it.

What to write in the description of the video on YouTube

Let’s take a look at the description under the video blogger TheKateClapp, who has more than 6 million subscribers.

1. Summary of content.

From the title of the video it’s not always clear what it’s going to be about. So start the text description with a brief preview of the video. Tell the viewer what he is about to watch. It is not necessary to describe each episode in detail – 2-5 sentences are enough.

In the example above, the blogger competently prepared the announcement. She announced what would be in the video, while not going into unnecessary details. Because of this, the video can interest not only fans, but also casual viewers. Suddenly, someone is going to go to Paris and wants to hear a tourist’s opinion? Well, someone who is not impressed by the description will simply close the page, and will not waste time watching it.  You can get more likes on YouTube videos by buying them at https://lowcostsmm.com/buy-youtube-likes/. Inexpensive prices and nice bonuses await you at the site.

2. Keywords.

The more you add to the description of the keywords, the higher the chance that you will be often found in searches. To find popular queries, use Yandex.Wordstat or Google AdWords Keyword Planner. The resulting keywords can be added to tags or made into a separate list, or they can be beautifully woven into your summary. This will look elegant and unobtrusive.

Pay attention to the text in the screenshot. It already has a number of words you can use to find the video. They are “vlog,” “lipstick,” “Kylie Jenner photographer,” “museums,” “travel,” “Paris,” and “Toronto.” Imagine how many people type those queries into a search every day.

3. Promotional links.

When you promote your channel, you’ll be ordered advertising, and you’ll need to add links to the promoted product in the description below the video. With this, the viewer can immediately go to the right place, see the range and make a purchase.  

In the screenshot we see links to two sites. At the first one, the blogger offers his own merchandise. The second leads to a site where you can order cosmetics. Notice that the address is preceded by the name of the company. If Kate Clapp had just written “My cosmetics bag,” the effect would have been completely different.

4. Links to your own resources.

Don’t forget to promote yourself. Add links to your Instagram account, VKontakte group, Telegram channel, WhatsApp to communicate with clients and so on.

Add links in the description under each video, regardless of its content. Don’t be afraid that they will distract viewers from the content of the video. A neat list, like the one in the screenshot, is completely unobtrusive.

5. Hashtags.

The attached screenshot doesn’t have a list of hashtags, but they are sometimes added at the very bottom of the description. This is to make it even easier for people to find the video.

We recommend adding no more than 5-10 hashtags in the description, of the most popular keywords. Also, you can do some of the words in the description hashtags.

In the output we get a template description:

  • Summary;
  • Keywords;
  • Publicity links;
  • Your projects;
  • Hashtags.

How to add or change the description to a video

So, you’ve uploaded your video to YouTube and made up a description – now you need to add it below the desired video. It’s better to do it when posting your video, but you can also change the description of an already uploaded video. To do this, follow the algorithm:

  • Step 1. Go to your channel, click on the avatar with the left mouse button and select “Creative studio”.
  • Step 2: In the menu that appears, click “Video Manager” on the left side.
  • Step 3: Find the video you want to add a description to, and stop at “Edit”.
  • Step 4: Edit, save.

Conclusion

As you can see, there’s nothing complicated about making a video description on YouTube. You don’t need to be a genius marketer, author of selling texts or a cool blogger. It’s enough to know what your video will be about and try to convey its meaning as if you were telling your friends about it.

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Digital Marketing

Be successful with b2b

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Be successful with b2b

Many do not understand what b2b is, how this term differs from the no less incomprehensible b2c.  Specifically, this article was created to clarify seemingly complex things.

So, let’s decipher what b2b is. In fact it means business to business. This term tells us about trade relations between businesses, so to speak.  That is, the commerce of one legal entity in relation to another.  In a more simplified language, one company sells something to another company.  With b2c things are a little different.  The essence of this alternative form of relationship lies in the fact that services from the business are already provided to individuals.  In fact, it means “business to consumer”.

In essence, there is still b2g, that is, business to the government and c2c, as you can guess, this is “consumer to consumer”.  And also a different set of complex mixed structures. For example b2bc or let’s say b2b2b. That is, between the initial and final stages there are intermediate actions of buying and selling, respectively.

If you chose b2b..

It is very important to prepare and think through every step if you are determined to pursue such a sales policy.

If there is a demand, then there is a sale.

Keep this clear postulate in mind when choosing and consider what you have to offer.

b2b sales can be divided into categories.

  • professional services (that is, indeed any.  from marketing services to engineering or legal)
  • software services (e.g. handyman management software)
  • production or distribution of raw materials or wholesale products

So here are the moments you need to be prepared for.

  1. As you already understood, you need to thoroughly prepare.  But that’s not all.  Be prepared for constant monitoring and searching.  You must have a good understanding of what the audience wants.  And you will spend more time on it.  b2b audience has its own specifics.  That is, unique motives, tasks and needs, and you must take into account and understand all this.  Study the audience (as mentioned above), competitors (look at strong opponents and consider the likely possibilities why he is in the top. Also pay attention to why there are weak opponents. What are they lacking?), study the product (remember what needs to be achieved  better quality).
  2. Be creative. Make your ad bright and memorable, which will definitely stand out from the rest.  Down with conservatism. Create and take risks. The success of the project in the eyes of the stakeholders is at stake.
  3. Do not forget that b2b ecommerce consulting is your salvation. You get a streamlined and powerful channel of operations, increased efficiency and customer service.  As a result, sales and demand will beat all your personal records and you will be in the top.
  4. Don’t make the biggest mistake.  Futile efforts to sell what the client does not need.  You are wasting personal resources and, accordingly, you ignored the first point from this article and did not take responsibility for studying the audience.  Be vigilant and careful, as well as appropriate.
  5. Surround yourself with reliable helpers.  Naturally, at first it seems that it is meaningless.  However, this is the biggest misunderstanding. Design an ecommerce team structure. The most invaluable tip is to take care of the distribution of roles at the very beginning, even before launch! Find out who will manage the inventory and who will communicate with customers.  Firstly, due to the fact that you will not do it all alone, the processes will go synchronously and faster.  Give life to this system. And also do not forget that for each role in the team there is a list of necessary characteristics so that the efficiency is exactly on top.
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Digital Marketing

Top Magento challenges and how to deal with them

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Top Magento challenges and how to deal with them

Magento is a very powerful e-commerce platform that is used by a huge number of popular brands in a variety of niches. However, there are a number of issues that large and small online stores face. One of Magento’s most common problems is performance and speed, a result of its bulkiness and complexity. Small companies with limited financial resources suffer the most because of this. But there are a number of solutions that will help solve these problems.

If you are just getting started with the Magento CMS online store, then this tutorial is designed especially for you. There are many common problems that you may encounter when developing a Magento website. In this article, we will explain 5 common Magento problems and how to solve them that will help you save time.

P.S. Visit our website https://dinarys.com/magento to learn more about Magento.

1. Internal and external duplicates.

Stores on Magento usually suffer from internal and external duplicate content due to the fact that many products have similar descriptions. To eliminate internal duplicates, the meta robots tag is usually used, since it can be used to remove pages from the index one at a time.

If you need to fix this problem on a large online store, then using robots.txt to save the crawl budget is more suitable.

2. Not using static landing pages.

Large e-commerce stores have a plethora of catalog pages that could be optimized and used to increase search traffic.

Quality, optimized content written for each landing page can improve your site’s position in search results, and therefore traffic, sales, and profits.

3. Non-unique URLs with numbers

A fairly common Magento problem is adding numbers to URLs (-1, -2, etc.). It occurs if the site has a page with exactly the same URL, but with a different product, or this URL has simply been used on the site before.

By default, Magento adds a number to the URL and redirects it from the old page.

To solve this problem, you will need to remove the redirect set by the platform. If there are a large number of such pages, we recommend solving the problem together with the developer. Keep in mind that deleting incorrect or all redirects can lead to serious problems, such as unwanted pages getting into the index and, as a result, page and traffic loss.

4. Duplicate pages (subfolder /catalog/)

If you are using one of the earlier versions of Magento or changed your URL generation settings several times, then standard Magento URLs may work for you.

Also, this problem could occur if “packs” of redirects were removed (or some specific rules) that could change your existing “clean” URLs without installing redirects from previous versions.

A large number of products with /catalog/ in the URL are often available on the site in parallel with products with short URLs. In recent versions, long URLs are applied by default. To check for this problem on a site, simply use these two commands: Site:domain.com inurl:catalog.

The search results will show the URLs of all pages on the site that contain the /catalog/ folder.

The problem described above can generate more than 1000 duplicate product pages on your site that will be indexed. The solution to this problem is to set up canonical tags.

5. Pagination, sorting, limiting and filtering

Everything is very simple here – do not forget to write the “Disallow:” rules with sorting and limiting parameters in robots.txt.

In order to solve the problem of pagination, it is enough to simply help the robot understand that a certain array of pages is a connected sequence. To do this, use rel=”next” and rel=”prev”.

Also, as with product pages, it is recommended to set canonical tags for all filtering (dynamic) pages to higher-level pages (categories or subcategories).

Summing up, we would like to say that Magento has ample opportunities for customization in terms of the technical aspects of SEO, and a wide range of add-ons and extensions will allow you to solve many problems quickly enough. But, nevertheless, such a powerful platform requires advanced knowledge in the field of web programming in order to implement complex end-to-end solutions on large online stores.

We invite you to get acquainted with magento pwa development services from our development team today for the future prosperity of your store.

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Digital Marketing

Why does SEO Optimization requires a lot of expertise

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SEO Optimization

SEO optimization services are complex and require a lot of expertise and dedication. The All SEO is well-trained team of specialists who possess the necessary SEO expertise. We provide exceptional services in SEO optimization for websites of your company. optimization can help your company grow and expand its reach to potential customers. It also helps give a positive image of your business online, which plays an important function in marketing and drawing new customers. So, If you are looking SEO Birmingham Agency then get in touch with All SEO Service.

Web-based search results

Search Engines aid us in figuring out the most efficient method to conduct web-based search results. For any specific type of information, the search engines typically display as a series of results. The results of a search are commonly known as results pages of search engines (SERPs). It is now a practical aspect of daily life.

In the business world every big and small business are benefiting from search engines. Businesses are improving every day in order to be noticed in search engines. One of the best examples could be that of the Google search engine that is one of the most well-known search engines around the globe. It’s based on the concept of trying to make certain websites or web pages to appear in the first results when a user uses an internet search engine. The process also determines the popularity of a particular site or company is.

Web pages or site Optimization

The Search engine Optimization is a method used to make certain web pages or sites to be listed among the top results. This is accomplished by including specific keywords Link Building and phrases to web pages in order to improve the likelihood that they’ll be matched with the results of a customer’s search. The objectives of SEOs are to make sites of businesses more well-known and be an option for search results more frequently. The companies are making sure they are appearing on more search results to make sure that their customers are more likely to go to their websites and learn more about their company and the services they provide. On this article, you will find all the details about the Link Building Packages which you can get it from All SEO Service.

The usage of search engines is different for different companies based upon their geographical location, sector of operation, and the type of service they offer. By including phrases on their websites, they have will also improve the chances to be first in the search results when someone searches for these items.

Increases revenue

It also assists clients to obtain complete details about their questions and needs. The specific information may include hyperlinks to images, articles videos, or other kind of file. Customers will be able to see that this company has the things they’re searching for, without spending time with irrelevant details. The more effective these details are, the greater numbers of potential customers are likely to be drawn to the company and offer them a shot. SEO will take companies to the highest level of success because it increases revenue and is connected to many customers.

Present environment of competitiveness

In the present environment of competitiveness, it’s extremely difficult for businesses to stay on the market. SEO plays a significant role in the organic exposure of the business. Ignite Digital, an organization like SEO Company Mississauga is a specialist in SEO and assists businesses compete with their rivals on the internet. There are a few steps SEOs must follow when they conduct their work and these are listed on their website.

In the initial step, they assess the position of the business on the market and the number of competitors they have. They create a plan and decide on the amount it will take to alter the status of their website. The next step is to they concentrate on the key words or phrases. They then determine the best way to integrate them into the site. At the end of the day an analysis of the site is conducted to determine the best ways to incorporate SEO strategies to ensure it is more frequently indexed. Once this analysis is completed, the time begins to keep track of the site and supply data for search engines.

Business owners

This method is a good one for many business owners. They want to expand their online presence and gain valuable customers who would otherwise move to another. In addition, the current market is flooded with online users, and one can’t ignore this fact. Can’t ignore their needs. But, SEO is still a brand new concept; however it is likely to become more widespread and well-known in the coming days. Because people tend to search for things online prior to that directly going into the market. Thus, businesses cannot afford to ignore the potential customers they can find online and must adhere to the SEO strategies to stay ahead of their rivals.

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