Do Business Promotional Items Really Work? Here’s the Scoop

Did you know that 89% of consumers can recall a brand on a promotional item they got two years ago?

One day while you were having a meeting in the marketing department, an argument erupted. On one side, your colleagues debate that promotional items do an excellent job in marketing, while some disagree. However, several studies have shown how valuable promotional items can be when marketing new products.

Lucky for you, this article will divulge the benefits a brand can derive by using business promotional items.

Cost-effective

The beauty of using promotional items to market a business is that they are cost-effective. Most companies have this big dream of leveraging all known marketing avenues to market their products but don’t have the budget. All is not lost as one can successfully market their products using promotional items which are cost-effective.

The price of promotional items is low; hence, you can purchase a lot of such items for mass distribution. Promotional items are more effective in marketing depending on the number of items distributed. The more promotional items you have, the more likely you will be able to reach a significant number of people in your marketing campaign.

Instant Brand Awareness

The purpose of marketing is to have your brand’s name on top of the list when someone wants to purchase a particular product. Promotional items quickly achieve this since consumers can identify your brand once they see the logo on the items. To put this into perspective, whenever you see an arch logo on promotional items, you recognize the brand, which is McDonald’s.

If you give customers shirts or hats with your business logo, whenever they go wearing the swag, they’ll create awareness of your brand. The customers themselves will resonate with your business even more, and you will certainly retain them. This remains one of the primary reasons why dishing out promotional items is key in marketing.

Every time a customer you gifted a coffee mug enjoys their drink, they will remember your business. How will this benefit your business? They will see fit to buy your products to reciprocate your generosity whenever they go shopping.

Acts as a Business Card

We all can agree that the purpose of business cards is introducing people to a company and the products and services they offer. What if I told you the same goal could be achieved by using promotional items. Talk of killing two birds with one stone; you get to introduce your business and at the same time market your brand and products.

When dishing out promotional items, you are in actual sense introducing people to your brand and products. Be sure that the people you give your promotional items to will remember your brand. The same way business cards have contact info is the same way the promotional items have the contact info of a brand.

Besides the contact information, the promotional giveaways have your logo, slogan, and the product you’re selling. More so, you can print QR codes on some of the items, such as mugs, for people to scan to go to your website.

Enhances Customer Loyalty

What is your current cost of retaining a customer? If it’s above the cost of branding and distributing promotional items, it’s time to rethink your brand marketing. Most businesses incur a lot of costs trying to retain their current customers.

Promotional items are cost-effective; hence you will have a better and cheaper approach to retain your customers. The beauty of using promotional items is that it builds a solid base of loyal customers from the word go. Use promotional products when introducing new products in the market, and the new customers will develop a sense of loyalty to your brand.

Ensure your promotional items are of quality standard and have a special message to the customer. Remember, people will associate a brand according to the quality of their promotional products. If it’s a mug, accompany it with a special message to show your customer you value them.

You can engrave your logo on key holders which markets your brand even better since people walk around with their keys. Find out more here on how you can leverage engraving to make good promotional items.

They Generate Leads

Customized brand products are more than a marketing tool; they can also generate leads for your business or, better yet, sales. The items have passed the test of time to show they can leave a good and long-lasting impression on potential leads.

Let’s put this into perspective, if a coffee brand gives you a mug, you will inevitably be their customer henceforth. In general, humans love gifts and freebies, and if you give them that, be sure they will be buying your products.

Other strategies used to generate leads don’t produce the results most brands want. On the other hand, promotional items have been seen to have a good return on investment as they generate quality leads. Most customers want to get associated with a brand, and the only way to do that is by giving them promotional items.

Long-term Exposure

Promotional items that customers find valuable and useful will be retained for an extended period. Six out of ten people keep promotional products for up to two years. This means that your business will get exposure for an extended period compared to what a TV ad would do.

Remember, the promotional items you give out will remain in people’s homes and offices. This means you will gain brand awareness of your business for a long time until the items become obsolete.

Get an Edge by Using Business Promotional Items

Going by the above pointers, it’s true to say business promotional items form an integral part of the marketing mix. If it’s not among your business promotion ideas, you should rethink your strategies.

Found this article informative? Check out our other blogs on Technology, Business, and Real Estate.