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Do Business Promotional Items Really Work? Here’s the Scoop



Business Promotional Items

Did you know that 89% of consumers can recall a brand on a promotional item they got two years ago?

One day while you were having a meeting in the marketing department, an argument erupted. On one side, your colleagues debate that promotional items do an excellent job in marketing, while some disagree. However, several studies have shown how valuable promotional items can be when marketing new products.

Lucky for you, this article will divulge the benefits a brand can derive by using business promotional items.


The beauty of using promotional items to market a business is that they are cost-effective. Most companies have this big dream of leveraging all known marketing avenues to market their products but don’t have the budget. All is not lost as one can successfully market their products using promotional items which are cost-effective.

The price of promotional items is low; hence, you can purchase a lot of such items for mass distribution. Promotional items are more effective in marketing depending on the number of items distributed. The more promotional items you have, the more likely you will be able to reach a significant number of people in your marketing campaign.

Instant Brand Awareness

The purpose of marketing is to have your brand’s name on top of the list when someone wants to purchase a particular product. Promotional items quickly achieve this since consumers can identify your brand once they see the logo on the items. To put this into perspective, whenever you see an arch logo on promotional items, you recognize the brand, which is McDonald’s.

If you give customers shirts or hats with your business logo, whenever they go wearing the swag, they’ll create awareness of your brand. The customers themselves will resonate with your business even more, and you will certainly retain them. This remains one of the primary reasons why dishing out promotional items is key in marketing.

Every time a customer you gifted a coffee mug enjoys their drink, they will remember your business. How will this benefit your business? They will see fit to buy your products to reciprocate your generosity whenever they go shopping.

Acts as a Business Card

We all can agree that the purpose of business cards is introducing people to a company and the products and services they offer. What if I told you the same goal could be achieved by using promotional items. Talk of killing two birds with one stone; you get to introduce your business and at the same time market your brand and products.

When dishing out promotional items, you are in actual sense introducing people to your brand and products. Be sure that the people you give your promotional items to will remember your brand. The same way business cards have contact info is the same way the promotional items have the contact info of a brand.

Besides the contact information, the promotional giveaways have your logo, slogan, and the product you’re selling. More so, you can print QR codes on some of the items, such as mugs, for people to scan to go to your website.

Enhances Customer Loyalty

What is your current cost of retaining a customer? If it’s above the cost of branding and distributing promotional items, it’s time to rethink your brand marketing. Most businesses incur a lot of costs trying to retain their current customers.

Promotional items are cost-effective; hence you will have a better and cheaper approach to retain your customers. The beauty of using promotional items is that it builds a solid base of loyal customers from the word go. Use promotional products when introducing new products in the market, and the new customers will develop a sense of loyalty to your brand.

Ensure your promotional items are of quality standard and have a special message to the customer. Remember, people will associate a brand according to the quality of their promotional products. If it’s a mug, accompany it with a special message to show your customer you value them.

You can engrave your logo on key holders which markets your brand even better since people walk around with their keys. Find out more here on how you can leverage engraving to make good promotional items.

They Generate Leads

Customized brand products are more than a marketing tool; they can also generate leads for your business or, better yet, sales. The items have passed the test of time to show they can leave a good and long-lasting impression on potential leads.

Let’s put this into perspective, if a coffee brand gives you a mug, you will inevitably be their customer henceforth. In general, humans love gifts and freebies, and if you give them that, be sure they will be buying your products.

Other strategies used to generate leads don’t produce the results most brands want. On the other hand, promotional items have been seen to have a good return on investment as they generate quality leads. Most customers want to get associated with a brand, and the only way to do that is by giving them promotional items.

Long-term Exposure

Promotional items that customers find valuable and useful will be retained for an extended period. Six out of ten people keep promotional products for up to two years. This means that your business will get exposure for an extended period compared to what a TV ad would do.

Remember, the promotional items you give out will remain in people’s homes and offices. This means you will gain brand awareness of your business for a long time until the items become obsolete.

Get an Edge by Using Business Promotional Items

Going by the above pointers, it’s true to say business promotional items form an integral part of the marketing mix. If it’s not among your business promotion ideas, you should rethink your strategies.

Found this article informative? Check out our other blogs on Technology, Business, and Real Estate.

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Debt Consolidation: A Smart Move To Manage Your Finances



Debt Consolidation

In this fast-moving world, managing your finances can be tricky. It might be tough to keep track of payments and balances on existing bills when you have credit cards, school loans and vehicle loans. To be on top of this issue and find a way to achieve your financial goals, all you need to have is a solid debt consolidation strategy. Consolidating these loans into a single loan may help you to simplify your budget.

This article covers the topic of Debt Consolidation in a nutshell.

What is Debt Consolidation?

Debt consolidation is a rational financial approach that combines various bills into a single debt that can be paid off each month through a debt management plan.

By following the debt consolidation strategy, you can reduce the interest rate and lower monthly payments on the debt, thus making your debt more affordable and easier to manage.

Types of Debt Consolidation

It is important to have choices when it comes to Debt consolidation, as the right option can improve your financial situation significantly. Debt consolidation is the process of repaying various debts with a new Personal Loan or Balance Transfer Credit Card, which usually has a reduced interest rate. Let us look at the two options in more detail.

        I.            Personal Loan

A Personal Loan is a type of consolidation strategy with the source being from either the bank, a credit union or from a friend or family member. You can use this plan to clear credit card debt or any other type of debt that may have a higher interest rate. The advantage of a Personal Loan is that even though this type of loan comes with higher interest rates when compared to that of a Car loan or Home Loan, there is no need to show any collateral.

Furthermore, approval of a Personal Loan will depend on your credit score. Once approved, you will receive a lump sum of money fortnightly, which you will be agreeing to pay a certain amount of money back for a specified period with an agreed interest rate, thus making it an Installment loan. Plus, interest rates may be reduced depending on your credit score.

By making payments for the personal loan each month, you can have your monthly budget planned accordingly and at the end of the loan term you will have fully paid off your consolidated debt.

It is advised to consider not just the interest rates but also the total cost of the loan in the long run. This will give you an idea of whether opting for a Personal Loan is the best way to go.

   II.            Credit Card Balance Transfer

Some companies like Coles or Virgin Money, offer a balance transfer onto your credit card, but the stipulation in this case is that you have a good credit score. You can use this to apply for a new credit card and then channel the loan debt to the card. The advantage is that there will likely be a promotional 0% interest rate for a certain period (generally 12-18 months). After this period is completed normal interest (generally above 20% p.a.) will be applied.

The cons that come with credit card balance transfer are –

·         Credit score might take a serious blow

·         You may not save money after the balance transfer fee is added

·         There is a risk of ending up with more debt

·         After the promotion period concludes you could end up with a higher interest rate.

From the above two options, you can easily understand why there is a need to have a debt consolidation plan in place. In the next section, we highlight the importance of debt consolidation.  

Significance of Debt Consolidation

1.  Pay off your debt faster

What’s more stress-free than clearing off debt quicker than you initially thought? With debt consolidation this can be achieved. If your Debt Consolidation Loan has a lower interest than individual debts, try to make extra payments with the money that’s saved each month. With a long run of interest, you can save money as well as consolidate your debt.

2.  Can lower your interest rates

If you combine loans like credit cards and Personal Loans, which have high-interest rates, in the long run you pay lower interest rates, especially if your debt consolidation loan is at low interest.

3.  Improve credit score

Payment history is the deciding factor that can boost your overall credit score if you make on-time payments on the loan.

4.  Life, stress-free

Fewer debts, less stress. It is wise to have a single debt that has the advantages of easy managing, easy repayment, and more importantly, can consolidate all the loans into a single, consistent payment.

Act now. Do your own research. Live a debt-free life.

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6 Ways On How It Boosts Sales And Business Growth



Business Growth

The retail industry is ever-growing and ever-changing. To remain in the game, one must constantly assess their strengths, weaknesses, ups and downs, consumer behaviour, etc.

Some of you might be aware of what mystery shopping is all about. But for those who don’t know about this term, you’ll find this article very helpful. Before you get into the details of this topic, you should know that more customers do not affect business growth. It is more challenging to retain your current customer and not allow them to get diverted to a cheaper competitor. Now scroll down to learn how you can retain them.

Businesses appoint agencies that offer mystery shopping services. It is amongst the most cost-effective solutions to find out about customer experiences. The agency you appoint will appoint mysterious shoppers. The agency then asks the mystery shopper to visit different stores and locations and gather the information that the client needs. All the collected data reaches the agency, where it is analysed and provided to the client to understand customer loyalty, progress, customer satisfaction, and much more.

How does a mystery shopper help in growing your business?

As you appoint an agency to give you an insight through their mystery services, you can attain many benefits from the outputs it generates. Below is a list of benefits you can attain with mystery shopper service.

  • You get honest feedback from your customers.

The most valuable information is the customer review to boost sales for a company. Unless you know where your product or service lacks to satisfy the customer, you won’t have any scope for improvement. Knowing what the customer thinks about you is essential, and through mystery shopper ideas, you can get real answers from your current customers.

  • You can direct and manage your sales team.

Knowing what your customer thinks about you makes it much easier to direct your sales and marketing team to plan a strategy that’ll work best to please the customers. You can review your techniques and give feedback to your staff on what works and does not work for your business.

  • Spreads awareness and motivates employees to perform better

If the feedback from mystery shoppers is positive, it will encourage the staff to perform better and maintain the company’s graph. But if the response is negative, it will make the staff aware of their flaws so they can plan on improving them and move forward.

  • It gives you a reality check about your competitor.

In a fluctuating market environment, it is always better that you constantly know what your competitors are doing. A mystery shopper can visit your competitor’s store and get you information about how they are placing and marketing their products. Or how the customer is responding to their campaigns and more. Keeping an eye on the competition and levelling up your game should be your priority.

  • Helps in customer retention

Retaining customers is the biggest challenge, and you can overcome it with mystery shopper service. Once you know what your customers think about you, you can start working on aspects that require improvement. You can plan a marketing strategy that gives additional benefits to unique customers to keep them happy.

Look for a mystery shopping agency that has an edge in the market. Ensure you thoroughly research the agency and read reviews to learn more about their service quality. Discuss what type of information you expect to get from them. Also, you can seek a free trial before you sign a contract with the agency.

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Launching A Business? Here’s What You Need To Know About Different Insurance Plans



Launching A Business

Insurance is a way of securing your aspiring business against any form of risk that can occur, but most individuals get confused when it comes to choosing the right type of business insurance. If you are one of such people, don’t worry, as we will share with you information regarding different types of insurance plans so it can become easier for you to pick a suitable one. 

Understanding the Types

Insurance companies usually provide their services in the form of different coverage categories which can be availed individually or collectively. Examples include commercial property insurance, general liability insurance, and professional liability insurance to name a few. Most companies and businesses make a business owner’s policy that allows business owners to add different insurance coverages to get the best outcomes. Most common insurance policies include general liability insurance, commercial property insurance, business income insurance, and professional liability insurance which are mostly availed as a collective by an aspiring business. Without further ado, here are some types of insurance for businesses.

Business Income Insurance

If your business experiences a decrease in revenue due to unexpected property or equipment damage, business income insurance can provide you with sufficient capital so you can keep running your day-to-day expenses like utility bills, payroll, or the rent of the commercial property.

Commercial Property Insurance

This insurance helps in keeping your owned or rented property protected against damage. However, you would need to get additional coverage and take certain measures if you want protection against unexpected natural disasters like a flood or an earthquake. However, don’t forget to compare the coverage of the available insurance services in order to make the right choice.

Industry-Specific Insurance

 Let’s say you live in Canada, for instance, then you need to look into the country’s and the industry’s laws and regulations in terms of the insurance. Canada is a country with flexible laws for businesses and has policies that allow smooth business operations. Still, businesses must have insurance policies in place to protect their interests. When it comes to business insurance in Canada the regulations should be looked into in detail. Professionals in the field suggest looking for industry-specific insurance as it will be able to provide you full coverage. For example, if you have a business providing services, industry-specific insurance for your business will include professional liability protection so you can be prepared when facing lawsuits filed against your services. Nowadays, it is easier than ever to sign up for an insurance plan. You can even find insurance providers offering their services online also you can pick the right insurance policy with ease.

Data Breach Insurance

Big data, automation, and AI are revolutionizing the way we conduct business. User data, their activities, and behavior are all pieces of information used by companies to target specific marketing campaigns. It’s the responsibility of the business owner to secure information and take adequate security measures. However, if there is a cyber-attack resulting in a data breach, this form of insurance will assist you in contacting the affected individuals, managing public relations, and providing you with the right tools that keep valuable data protected in the first place.

Getting the right type of insurance is crucial for your business, especially for those who have just started their journey. Therefore, dedicate some time to research different insurance services, read about the offered coverage, and then make the decision that will guarantee the best business outcomes.

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