Did you know that 89% of consumers can recall a brand on a promotional item they got two years ago?
One day while you were having a meeting in the marketing department, an argument erupted. On one side, your colleagues debate that promotional items do an excellent job in marketing, while some disagree. However, several studies have shown how valuable promotional items can be when marketing new products.
Lucky for you, this article will divulge the benefits a brand can derive by using business promotional items.
The beauty of using promotional items to market a business is that they are cost-effective. Most companies have this big dream of leveraging all known marketing avenues to market their products but don’t have the budget. All is not lost as one can successfully market their products using promotional items which are cost-effective.
The price of promotional items is low; hence, you can purchase a lot of such items for mass distribution. Promotional items are more effective in marketing depending on the number of items distributed. The more promotional items you have, the more likely you will be able to reach a significant number of people in your marketing campaign.
Instant Brand Awareness
The purpose of marketing is to have your brand’s name on top of the list when someone wants to purchase a particular product. Promotional items quickly achieve this since consumers can identify your brand once they see the logo on the items. To put this into perspective, whenever you see an arch logo on promotional items, you recognize the brand, which is McDonald’s.
If you give customers shirts or hats with your business logo, whenever they go wearing the swag, they’ll create awareness of your brand. The customers themselves will resonate with your business even more, and you will certainly retain them. This remains one of the primary reasons why dishing out promotional items is key in marketing.
Every time a customer you gifted a coffee mug enjoys their drink, they will remember your business. How will this benefit your business? They will see fit to buy your products to reciprocate your generosity whenever they go shopping.
Acts as a Business Card
We all can agree that the purpose of business cards is introducing people to a company and the products and services they offer. What if I told you the same goal could be achieved by using promotional items. Talk of killing two birds with one stone; you get to introduce your business and at the same time market your brand and products.
When dishing out promotional items, you are in actual sense introducing people to your brand and products. Be sure that the people you give your promotional items to will remember your brand. The same way business cards have contact info is the same way the promotional items have the contact info of a brand.
Besides the contact information, the promotional giveaways have your logo, slogan, and the product you’re selling. More so, you can print QR codes on some of the items, such as mugs, for people to scan to go to your website.
Enhances Customer Loyalty
What is your current cost of retaining a customer? If it’s above the cost of branding and distributing promotional items, it’s time to rethink your brand marketing. Most businesses incur a lot of costs trying to retain their current customers.
Promotional items are cost-effective; hence you will have a better and cheaper approach to retain your customers. The beauty of using promotional items is that it builds a solid base of loyal customers from the word go. Use promotional products when introducing new products in the market, and the new customers will develop a sense of loyalty to your brand.
Ensure your promotional items are of quality standard and have a special message to the customer. Remember, people will associate a brand according to the quality of their promotional products. If it’s a mug, accompany it with a special message to show your customer you value them.
You can engrave your logo on key holders which markets your brand even better since people walk around with their keys. Find out more here on how you can leverage engraving to make good promotional items.
They Generate Leads
Customized brand products are more than a marketing tool; they can also generate leads for your business or, better yet, sales. The items have passed the test of time to show they can leave a good and long-lasting impression on potential leads.
Let’s put this into perspective, if a coffee brand gives you a mug, you will inevitably be their customer henceforth. In general, humans love gifts and freebies, and if you give them that, be sure they will be buying your products.
Other strategies used to generate leads don’t produce the results most brands want. On the other hand, promotional items have been seen to have a good return on investment as they generate quality leads. Most customers want to get associated with a brand, and the only way to do that is by giving them promotional items.
Promotional items that customers find valuable and useful will be retained for an extended period. Six out of ten people keep promotional products for up to two years. This means that your business will get exposure for an extended period compared to what a TV ad would do.
Remember, the promotional items you give out will remain in people’s homes and offices. This means you will gain brand awareness of your business for a long time until the items become obsolete.
Get an Edge by Using Business Promotional Items
Going by the above pointers, it’s true to say business promotional items form an integral part of the marketing mix. If it’s not among your business promotion ideas, you should rethink your strategies.
Found this article informative? Check out our other blogs on Technology, Business, and Real Estate.
What Is Margin Trading in Crypto?
Margin trading is the practice of using borrowed funds to trade on margin. This allows traders to engage in high-risk activities with lower capital and leverage than they would be able to use if they were only using their own cash. In this post, we will discuss how margin trading works, what types of assets can be used in margin trading and some popular markets where you can do this!
What Is Margin Trading Cryptocurrency?
Margin trading cryptocurrency is a trading strategy that involves borrowing funds to trade digital currencies. With margin trading, traders can increase their buying power and potentially earn higher profits by using leverage.
To margin trade cryptocurrencies, traders must open a margin account with a cryptocurrency exchange that offers margin trading. They can then borrow funds from the exchange and use them to open larger positions than they would be able to with their own capital.
Margin trading and cloud mining are two different ways of trading and mining cryptocurrencies, respectively. While margin trading involves trading on a larger scale using borrowed funds, bitcoin cloud mining involves mining bitcoin and other cryptocurrencies using remote data centers. Both methods have their advantages and disadvantages, and traders and miners should carefully evaluate the risks involved before engaging in these activities.
How Does Margin Trading Crypto Work?
Margin trading crypto works by allowing traders to borrow funds from an exchange or a broker to increase their buying power and potentially earn higher profits. Instead of using their own capital to open a position, traders can borrow funds and use them as collateral to enter into larger trades.
To start margin trading crypto, traders need to open a margin account with a cryptocurrency exchange that offers margin trading. They will then need to deposit a certain amount of funds as collateral, known as margin, which will determine the maximum leverage they can use.
The leverage ratio determines how much a trader can borrow compared to their margin. For example, if a trader deposits $1,000 as margin and the exchange offers a 10x leverage ratio, they can borrow up to $9,000 to open a $10,000 position.
Therefore, margin trading crypto requires a solid understanding of the market and risk management techniques to minimize potential losses. Traders should also be aware of the fees and interest rates associated with margin trading, which can vary depending on the exchange and the amount of leverage used.
Liquidation Price Calculation
The liquidation price is the price at which the broker can buy a position back from the margin trader. It’s based on a formula that takes into account the current market price, plus any fees that have been accrued by both parties.
These prices, including ETH price are posted live in exchanges, including several assets’ market cap of and live crypto price. This means that you’ll be given an opportunity to exit your position before it becomes completely worthless.
The liquidation price calculation will vary depending on whether or not there are any fees attached to trading with different brokers:
Pros of Margin Trading in Crypto
One of the most significant pros of margin trading in crypto is the high leverage it offers. With leverage, traders can access a larger position size with a smaller capital outlay. This means that traders can magnify their potential gains significantly.
Another advantage of margin trading in crypto is the ability to short sell. Short selling is a strategy used by traders to profit from a decrease in price. In a short sale, traders borrow crypto assets from a broker, sell them, and then buy them back at a lower price to return them to the broker. Short selling can be a profitable strategy in a bear market.
Margin trading allows traders to diversify their portfolio by trading on different exchanges and with different cryptocurrencies. This can help to spread the risk and increase potential returns.
Margin trading allows traders to take advantage of short-term price movements in the cryptocurrency market. Traders can enter and exit trades quickly, allowing them to profit from quick price changes.
Cons of Margin Trading in Crypto
If you want to trade on margin, then the following things are worth considering:
The lack of regulation in crypto is one of its biggest drawbacks. You can’t count on having your funds protected by a third party, which means that if anything goes wrong with your account and someone else’s money is stolen from it (or vice versa), there isn’t much for anyone to do about it.
Margin trading also comes with high risk—because as we mentioned above, if something goes wrong and someone loses their money because they were trading with borrowed capital while their account balance was too small or too large compared to theirs—it’s all on them.
Understanding Margin and Leverage
Margin trading is when you borrow money from your broker in order to invest. This can be done with either cryptocurrency or fiat currency, depending on the platform you’re using. For example, if you want to buy Bitcoin using USD (the U.S dollar), then your margin trading would be done through an exchange like KuCoin, Poloniex or Coinbase Pro for USD and Kraken for BTC.
Leverage refers to how much leverage a trader has when making trades and investments; it allows them to increase their profits by borrowing from their brokers at less than 100% of what they have available in capital.
A margin call is a request that you make to your exchange, asking for additional funds to be deposited into your account. The exchange will then deposit these funds and use them as collateral in order to increase the amount of money you can trade with. Margin calls generally occur when there’s been a sudden drop in the value of cryptocurrencies.
Margin Trading Strategies
Margin trading is a form of trading where you borrow money from your broker to buy or sell an asset. You can use this borrowed money to buy more assets, or to sell assets for more than you paid for them by using leverage (basically, borrowing more than the amount of capital that you have).
If you’re buying cryptocurrency with borrowed funds, then it’s called margin trading. If your goal is simply getting liquidated quickly by selling off some coins at a profit and closing out your position, then it’s called short selling (or “going short”).
As you can see, the benefits of margin trading can be huge. It gives you more flexibility and control over your investment, while reducing risks. However, there are also disadvantages to this type of trading that need to be taken into consideration before jumping in head first.
In fact, many experts would argue that it’s better not to engage in crypto margin trading at all! But if you do choose to take on this risky endeavor (which is definitely possible), then we hope this guide will help guide your way through it safely.
Sipping to Success: Uncovering the Best SIP Plans to Invest In
Regularly investing in mutual funds is made easy with Systematic Investment Plans (SIPs). With SIPs, investors can benefit from rupee cost averaging by investing a certain sum in mutual funds on a regular basis. As a result, investors can profit from fluctuations in the market by acquiring more units when the market is down and fewer units when it is up.
In order to build long-term wealth, it is essential to invest in the correct SIP plan. We’ll talk about some of the top SIP plans in this article.
Best SIP Plans to Invest:
The best sip plan to invest in are given below:
1. Large-Cap Mutual Funds
Mutual funds with a significant market cap invest in the equities of established, reputable, large corporations. These businesses are well-established and frequently market leaders in their respective fields. Large-cap mutual funds are a great option for conservative investors since they have a lower risk profile than other equity mutual funds. These investments give the portfolio stability and long-term capital growth.
2. Multi-Cap Mutual Funds
Large-cap, mid-cap, and small-cap equities are all included in the investments made by multi-cap mutual funds. These funds provide a diverse portfolio, which lowers the portfolio’s overall risk. Investors aiming for long-term capital growth and who have a modest taste for risk can choose multi-cap mutual funds.
3. Mid-Cap Mutual Funds
Mutual funds for mid-cap companies buy stocks from businesses with a market value of between 500 crore and 10,000 crore rupees. These businesses have the potential to produce substantial profits and are frequently in the growth phase. However, compared to large-cap mutual funds, mid-cap mutual funds have a higher risk profile. These funds are appropriate for investors that have a higher risk tolerance and are seeking long-term capital growth.
4. Small-Cap Mutual Funds
Mutual funds for small-cap companies buy stocks from businesses having a market value of less than 500 crore rupees. These businesses have the potential to produce substantial profits but are frequently in their beginnings. The risk profile of small-cap mutual funds is higher than that of large-cap and mid-cap mutual funds, though. Investors searching for long-term capital growth and with a high-risk tolerance should choose these funds.
5. Sectoral Mutual Funds
Mutual funds that specialize in a certain industry, such as banking, medicine, or technology, invest in the stocks of businesses in that industry. These funds offer exposure to a certain industry and are appropriate for investors that have a positive outlook on that industry. Sectoral mutual funds, in opposition to diversified mutual funds, have a higher risk profile. Investors searching for long-term capital growth and with a high-risk tolerance should choose these funds.
SIP investments in mutual funds are a great method to build money in the long run. Rupee cost averaging, which is a benefit of SIPs, aids in lowering the portfolio’s total risk. Investors’ risk tolerance, investment horizon, and financial objectives must all be taken into account while making SIP investments. Selecting the mutual fund category that best suits your financial goals is crucial.
What are the Regulations for Taking Phone Credit Card Payments?
In Australia, there are strict regulations around taking phone credit card payments. The relevant rules and guidelines are outlined in the Reserve Bank of Australia’s EFT Code of Conduct. This code contains regulatory requirements for all entities that process electronic funds transfers (EFTs), including phone credit card payments.
The regulations set out several obligations for entities that process phone credit card payments. These obligations include the following:
• Entities must obtain a signed authority from customers before processing any payment made by phone or the internet.
• Entities must ensure that all staff members involved in taking payments have been properly trained and understand their responsibilities.
• Entities must use secure systems to protect customer data and privacy.
• Entities must confirm customers’ identities before processing any payment, including via phone credit card payments.
• Entities must provide customers with a clear breakdown of the fees associated with their purchase.
• Entities must be able to demonstrate compliance with all relevant regulations, including those related to data security.
• Entities must provide customers with clear information about the payment process and any associated risks before processing the payment.
• Entities must ensure that customers are informed of their right to dispute any charges and be provided with a prompt refund if the dispute is proven valid.
• Entities must store all customer data securely and in accordance with applicable regulations.
• Entities must have an effective dispute resolution process in place.
• Entities must ensure that customers are not charged any additional fees or surcharges beyond what they initially agreed to.
Choosing the Right Payment Terminal
This might seem like lots of stress, especially for a small business, but much of the work is done when selecting a payment terminal. When selecting a payment terminal, consider:
• The cost of the terminal.
• The type of payment processor used with the terminal.
• Any associated fees and any additional hardware needed to use it.
• The compatibility with existing systems, such as point-of-sale software or a merchant account.
• The terminal’s ability to accept payments from different credit card companies.
• The security measures in place for processing transactions, such as data encryption and fraud protection.
Once a terminal is selected and the necessary hardware is installed, businesses will need to register and be approved by their payment processor to begin taking phone credit card payments. During the registration process, businesses will need to provide basic information such as contact information and banking details. They may also need to present additional documents such as a business license or invoices verifying the legitimacy of their operations.
With Zeller solutions, you can provide a safe and secure payment option to all your customers. The compliance team will make sure you meet all necessary security regulations and standards such as Payment Card Industry Data Security Standard (PCI DSS) and the General Data Protection Regulation (GDPR). This ensures that you are providing your customers with the highest level of protection when it comes to their data and financial information.
Choose the right solution today and you will follow all the right regulations – not only will you avoid fines and penalties, but you’ll also keep customers happy and avoid damage to your reputation!
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