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Creating an Event Budget Creating an Event Budget


Creating an Event Budget: Step-By-Step Guide



One of the key aspects of planning and hosting an event is to estimate and create a comprehensive event budget. 

The event budget should be established as early as possible since it will dictate many different aspects of the event and help you to avoid unwanted surprises. 

Without an event budget in place, you are literally setting yourself up for disaster: running out of money for promoting your events, don’t have any emergency funding, and so on. 

With that being said, here we will share our step-by-step guide on establishing an event budget. By the end of this guide, you’d have learned about: 

  • How to accurately estimate an event budget based on your event strategy
  • How to allocate your budget on different aspects of the event’s needs
  • How to effectively track and manage budget usage
  • How to evaluate budget usage in the post-event stage

Without further ado, let us begin right away. 

Step 1: Identify Your Event’s Needs

Establishing an event budget (or any budget), is essentially about finding the balance between the event’s needs and how much money you can spend. 

It’s typically best to design the event around the available resources you can secure (including sponsorships), and not the other way around. For example, if you are confident you can secure $10,000, then start with this number. 

By now you should’ve also identified the type of event you are going to plan (i.e. a trade show, and you can list the event’s needs including: 

  • Budget
  • Speakers/talents
  • Employees and volunteers
  • Branding collaterals
  • Food and beverage
  • Marketing
  • Event technology and infrastructure
  • Equipment
  • Transportation

And more. 

If you’ve hosted past events, you can use the data from these past experiences to figure out the must-have needs for your event. You can also research similar events in your area for common trends. 

At the same time, discuss the projected high-level budget with your internal stakeholders (and external stakeholders if you, for example, have retaining sponsors). The earlier you communicate the high-level budget plan, the better since you can avoid future surprises and secure the buy-in from stakeholders ASAP. 

Step 2: Estimate Costs In Detail

Now that we’ve identified the must-have needs of the event and the high-level budget, the next step is to estimate the costs for individual items on your list.

The goal of this step is to have a detailed budget for individual items. The more accurate and detailed the budget is, the better. 

The actual list might vary depending on the event itself, but ideally, you should break down the budget into different elements. Here is an example of a typical large-scale event: 


  • Food and beverage
  • Equipment and tools
  • Additional staffing

Venue and Equipment


  • Venue decoration


  • Online advertising 
  • Offline advertising
  • Influencer marketing
  • Referral commissions


  • Staff transportation
  • Talent transportation and accommodation


  • Equipment failure
  • Failure of talents to arrive on time
  • Weather issues
  • Breakage/losses
  • Injuries and accidents

Don’t forget your contingency fund. As we know, even the most well-planned events will always have something unexpected. You should allocate at least 20 to 25% of your total event budget for contingency and emergency. 

Gradually reach out to potential vendors for quotes when planning this budget so you don’t have to pile up your vendor outreach efforts. Also, use this time to choose the right vendors for each element of your budget, and if possible, lock the vendors with written contracts as early as possible. You should especially secure your venue and your date as early as possible

By the end of this step, you should have developed a detailed budget estimation as the foundation for your event planning. 

Step 3: Monitor Budget Usage

In the previous step, you should’ve booked your venue and chosen at least the crucial vendors. Probably you’ve also paid some of your vendors.

In this step, our focus is to make sure the event planning and execution go according to plan so the event stays within budget. 

Record the actual spending for each element of your budget, and monitor them. Small deviations are okay, but if you stray too far away from your projected budget, you should adjust your strategy accordingly. 

This is where your contingency fund comes in so you are prepared to handle additional expenses and major changes in your plan. This will help keep you from going over your budget, which can be an issue when you report the budget usage to your stakeholders. 

However, even if you’ve planned contingency or emergency funds beforehand, it’s still important to also get your stakeholders’ sign-off so they are aware and prepared. 

One of the key purposes of creating an event budget is to keep yourself accountable, so make sure it stays that way. 

Step 4: Evaluation

If you’ve monitored your actual budget usage carefully in step 3, then this step should be very easy.

Once your event has concluded, revisit your contracts and track your spendings to ensure you’ve settled all payables. Also, this is the time to re-check your budget and make sure every single cost has been recorded.

Identify your total spend, and report this with your stakeholders accurately and in detail. This will especially help in evaluating your event’s performance. 

Identify areas where you underspend and overspend. If you are planning to host other events in the future, then these can be very valuable insights. Analyze areas on your budget that can be further optimized, and areas that have been working well so far. 

Wrapping Up

Accurately estimating and planning your event budget are very important in ensuring the success of your event.

However, it’s no secret that planning an event budget can be challenging if you don’t know where to start. It’s crucial to plan your budget as early as possible, and by following the four simple steps we’ve shared above, the process of planning your event budget should be more streamlined and manageable. 

It’s also crucial to monitor your budget usage and evaluate it after the event has been concluded. They can provide valuable insights and make it easier for you to plan another budget for future events. 

Leonardo, a visionary entrepreneur and digital innovator, is the proud owner and mastermind behind Born and raised in the heart of the Silicon Valley, he has always been fascinated by the potential of technology and its ability to transform the way we communicate and interact with one another.

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What Is Margin Trading in Crypto?



Margin Trading

Margin trading is the practice of using borrowed funds to trade on margin. This allows traders to engage in high-risk activities with lower capital and leverage than they would be able to use if they were only using their own cash. In this post, we will discuss how margin trading works, what types of assets can be used in margin trading and some popular markets where you can do this!

What Is Margin Trading Cryptocurrency?

Margin trading cryptocurrency is a trading strategy that involves borrowing funds to trade digital currencies. With margin trading, traders can increase their buying power and potentially earn higher profits by using leverage.

To margin trade cryptocurrencies, traders must open a margin account with a cryptocurrency exchange that offers margin trading. They can then borrow funds from the exchange and use them to open larger positions than they would be able to with their own capital.

Margin trading and cloud mining are two different ways of trading and mining cryptocurrencies, respectively. While margin trading involves trading on a larger scale using borrowed funds, bitcoin cloud mining involves mining bitcoin and other cryptocurrencies using remote data centers. Both methods have their advantages and disadvantages, and traders and miners should carefully evaluate the risks involved before engaging in these activities.

How Does Margin Trading Crypto Work?

Margin trading crypto works by allowing traders to borrow funds from an exchange or a broker to increase their buying power and potentially earn higher profits. Instead of using their own capital to open a position, traders can borrow funds and use them as collateral to enter into larger trades.

To start margin trading crypto, traders need to open a margin account with a cryptocurrency exchange that offers margin trading. They will then need to deposit a certain amount of funds as collateral, known as margin, which will determine the maximum leverage they can use.

The leverage ratio determines how much a trader can borrow compared to their margin. For example, if a trader deposits $1,000 as margin and the exchange offers a 10x leverage ratio, they can borrow up to $9,000 to open a $10,000 position.

Therefore, margin trading crypto requires a solid understanding of the market and risk management techniques to minimize potential losses. Traders should also be aware of the fees and interest rates associated with margin trading, which can vary depending on the exchange and the amount of leverage used.

Liquidation Price Calculation

The liquidation price is the price at which the broker can buy a position back from the margin trader. It’s based on a formula that takes into account the current market price, plus any fees that have been accrued by both parties.

These prices, including ETH price are posted live in exchanges, including several assets’ market cap of and live crypto price. This means that you’ll be given an opportunity to exit your position before it becomes completely worthless.

The liquidation price calculation will vary depending on whether or not there are any fees attached to trading with different brokers:

Pros of Margin Trading in Crypto

High Leverage

One of the most significant pros of margin trading in crypto is the high leverage it offers. With leverage, traders can access a larger position size with a smaller capital outlay. This means that traders can magnify their potential gains significantly. 

Short Selling

Another advantage of margin trading in crypto is the ability to short sell. Short selling is a strategy used by traders to profit from a decrease in price. In a short sale, traders borrow crypto assets from a broker, sell them, and then buy them back at a lower price to return them to the broker. Short selling can be a profitable strategy in a bear market.


Margin trading allows traders to diversify their portfolio by trading on different exchanges and with different cryptocurrencies. This can help to spread the risk and increase potential returns.

Quick Profits

Margin trading allows traders to take advantage of short-term price movements in the cryptocurrency market. Traders can enter and exit trades quickly, allowing them to profit from quick price changes.

Cons of Margin Trading in Crypto

If you want to trade on margin, then the following things are worth considering:

The lack of regulation in crypto is one of its biggest drawbacks. You can’t count on having your funds protected by a third party, which means that if anything goes wrong with your account and someone else’s money is stolen from it (or vice versa), there isn’t much for anyone to do about it.

Margin trading also comes with high risk—because as we mentioned above, if something goes wrong and someone loses their money because they were trading with borrowed capital while their account balance was too small or too large compared to theirs—it’s all on them.

Understanding Margin and Leverage

Margin trading is when you borrow money from your broker in order to invest. This can be done with either cryptocurrency or fiat currency, depending on the platform you’re using. For example, if you want to buy Bitcoin using USD (the U.S dollar), then your margin trading would be done through an exchange like KuCoin, Poloniex or Coinbase Pro for USD and Kraken for BTC.

Leverage refers to how much leverage a trader has when making trades and investments; it allows them to increase their profits by borrowing from their brokers at less than 100% of what they have available in capital.

Margin Call

A margin call is a request that you make to your exchange, asking for additional funds to be deposited into your account. The exchange will then deposit these funds and use them as collateral in order to increase the amount of money you can trade with. Margin calls generally occur when there’s been a sudden drop in the value of cryptocurrencies.

Margin Trading Strategies

Margin trading is a form of trading where you borrow money from your broker to buy or sell an asset. You can use this borrowed money to buy more assets, or to sell assets for more than you paid for them by using leverage (basically, borrowing more than the amount of capital that you have).

If you’re buying cryptocurrency with borrowed funds, then it’s called margin trading. If your goal is simply getting liquidated quickly by selling off some coins at a profit and closing out your position, then it’s called short selling (or “going short”).


As you can see, the benefits of margin trading can be huge. It gives you more flexibility and control over your investment, while reducing risks. However, there are also disadvantages to this type of trading that need to be taken into consideration before jumping in head first. 

In fact, many experts would argue that it’s better not to engage in crypto margin trading at all! But if you do choose to take on this risky endeavor (which is definitely possible), then we hope this guide will help guide your way through it safely.

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Sipping to Success: Uncovering the Best SIP Plans to Invest In



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Regularly investing in mutual funds is made easy with Systematic Investment Plans (SIPs). With SIPs, investors can benefit from rupee cost averaging by investing a certain sum in mutual funds on a regular basis. As a result, investors can profit from fluctuations in the market by acquiring more units when the market is down and fewer units when it is up.

In order to build long-term wealth, it is essential to invest in the correct SIP plan. We’ll talk about some of the top SIP plans in this article.

Best SIP Plans to Invest:

The best sip plan to invest in are given below:

1. Large-Cap Mutual Funds 

Mutual funds with a significant market cap invest in the equities of established, reputable, large corporations. These businesses are well-established and frequently market leaders in their respective fields. Large-cap mutual funds are a great option for conservative investors since they have a lower risk profile than other equity mutual funds. These investments give the portfolio stability and long-term capital growth.

2. Multi-Cap Mutual Funds 

Large-cap, mid-cap, and small-cap equities are all included in the investments made by multi-cap mutual funds. These funds provide a diverse portfolio, which lowers the portfolio’s overall risk. Investors aiming for long-term capital growth and who have a modest taste for risk can choose multi-cap mutual funds.

3. Mid-Cap Mutual Funds 

Mutual funds for mid-cap companies buy stocks from businesses with a market value of between 500 crore and 10,000 crore rupees. These businesses have the potential to produce substantial profits and are frequently in the growth phase. However, compared to large-cap mutual funds, mid-cap mutual funds have a higher risk profile. These funds are appropriate for investors that have a higher risk tolerance and are seeking long-term capital growth.

4. Small-Cap Mutual Funds 

Mutual funds for small-cap companies buy stocks from businesses having a market value of less than 500 crore rupees. These businesses have the potential to produce substantial profits but are frequently in their beginnings. The risk profile of small-cap mutual funds is higher than that of large-cap and mid-cap mutual funds, though. Investors searching for long-term capital growth and with a high-risk tolerance should choose these funds.

5. Sectoral Mutual Funds 

Mutual funds that specialize in a certain industry, such as banking, medicine, or technology, invest in the stocks of businesses in that industry. These funds offer exposure to a certain industry and are appropriate for investors that have a positive outlook on that industry. Sectoral mutual funds, in opposition to diversified mutual funds, have a higher risk profile. Investors searching for long-term capital growth and with a high-risk tolerance should choose these funds.


SIP investments in mutual funds are a great method to build money in the long run. Rupee cost averaging, which is a benefit of SIPs, aids in lowering the portfolio’s total risk. Investors’ risk tolerance, investment horizon, and financial objectives must all be taken into account while making SIP investments. Selecting the mutual fund category that best suits your financial goals is crucial.

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What are the Regulations for Taking Phone Credit Card Payments?



Phone Credit Card Payments

In Australia, there are strict regulations around taking phone credit card payments. The relevant rules and guidelines are outlined in the Reserve Bank of Australia’s EFT Code of Conduct. This code contains regulatory requirements for all entities that process electronic funds transfers (EFTs), including phone credit card payments.

The regulations set out several obligations for entities that process phone credit card payments. These obligations include the following:

• Entities must obtain a signed authority from customers before processing any payment made by phone or the internet.

• Entities must ensure that all staff members involved in taking payments have been properly trained and understand their responsibilities.

• Entities must use secure systems to protect customer data and privacy.

• Entities must confirm customers’ identities before processing any payment, including via phone credit card payments.

• Entities must provide customers with a clear breakdown of the fees associated with their purchase.

• Entities must be able to demonstrate compliance with all relevant regulations, including those related to data security.

• Entities must provide customers with clear information about the payment process and any associated risks before processing the payment.

• Entities must ensure that customers are informed of their right to dispute any charges and be provided with a prompt refund if the dispute is proven valid.

• Entities must store all customer data securely and in accordance with applicable regulations.

• Entities must have an effective dispute resolution process in place.

• Entities must ensure that customers are not charged any additional fees or surcharges beyond what they initially agreed to.

Choosing the Right Payment Terminal

This might seem like lots of stress, especially for a small business, but much of the work is done when selecting a payment terminal. When selecting a payment terminal, consider:

• The cost of the terminal.

• The type of payment processor used with the terminal.

• Any associated fees and any additional hardware needed to use it.

• The compatibility with existing systems, such as point-of-sale software or a merchant account.

• The terminal’s ability to accept payments from different credit card companies.

• The security measures in place for processing transactions, such as data encryption and fraud protection.

Once a terminal is selected and the necessary hardware is installed, businesses will need to register and be approved by their payment processor to begin taking phone credit card payments. During the registration process, businesses will need to provide basic information such as contact information and banking details. They may also need to present additional documents such as a business license or invoices verifying the legitimacy of their operations.

With Zeller solutions, you can provide a safe and secure payment option to all your customers. The compliance team will make sure you meet all necessary security regulations and standards such as Payment Card Industry Data Security Standard (PCI DSS) and the General Data Protection Regulation (GDPR). This ensures that you are providing your customers with the highest level of protection when it comes to their data and financial information.

Choose the right solution today and you will follow all the right regulations – not only will you avoid fines and penalties, but you’ll also keep customers happy and avoid damage to your reputation!

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