Research shows that more than 70 percent of the consumers in today’s markets are most likely to commit to a brand they feel they know well. That’s why it’s a scary proposition for companies who need a business refresh.
A refresh might be necessary to meet shifts in your industry’s trends or other changes to your business. Why risk rebranding your business when your customers recognize and trust you as you are?
Business rebranding doesn’t have to mean losing your client base. Check out this guide on business rebranding. Learn when and how to do it in a way that ensures your company’s continued success.
What Does Rebranding Your Business Mean?
Rebranding means changing your company’s mission, vision, values, and target markets to build a new identity. A successful rebrand changes these perceptions in customers as well as in partners or competitors.
A business rebranding can help you stand out amongst your competitors and attract new clientele.
Rebranding includes everything from changing your slogans to adopting new logos as well. The goal of this exercise is to remain relevant and take your companies brand to its next best level.
Good Reasons for Rebranding Your Business
Rebranding is complicated and carries a big risk. There are a few good reasons why you would want to change your brand image. Here are just a few of them:
Your company’s vision and values should drive every move your company makes. If this philosophy shifts the direction of your company, you should reassess your brand.
Mergers or Acquisitions
If two companies merge, their brands merge as well. If your company is bought or merged with another business, two different brands are going to confuse your new customer base.
Create a new identity that represents the newly merged company. Then you’ll build trust with your customers.
If you start to target new customer profiles, your brand should be changed accordingly. This applies whether you are promoting your products, prices, or locations. Your brand should follow suit.
Rebranding is also a good idea when you expand to the international market. Customers in other countries might not recognize your logo or understand your messaging. This is a great time to change your brand to meet these new international customers.
Tips for Rebranding Your Business
The first step to rebranding is to remember that your goal is to have a way to effectively communicate with the world what customers can expect from your products and services. Follow these steps to build your new foundation.
Reassess Your Priorities
The first step in your business rebranding strategy is to revisit your company’s values. Ask yourself why are you in this line of work? Adjust your brand to address your new thinking on what’s important so it will align with your company’s values.
Learn More About Your New Target Customers
You already know your current customer’s desires. Now it’s time to understand your target audience’s values as well. When you do this, you’ll have a persuasive brand that guarantees their loyalty and return visits.
What do your new customers need now and how will that change further down the road? When you know how to appeal to these new buyers, you can adjust your new branding strategy and appeal to them long into the future.
Learn From Competitor’s Past Failures
Take time to research what your competitors did or didn’t do with their branding efforts. Make a note of what did or didn’t work for them. That way you won’t make similar mistakes that they already learned the hard way.
Change Your Logo or Trademark
Logos reflect a brand’s identity. Since you’re going to have a new identity, hire a logo designer to create a new design. This new design can be completely new or incorporate elements from your previous trademark.
Pay specific attention to the logo’s colors, shapes and words. You are aiming for a design that promotes a concept called a customer experience design (cx design.) Cx designs can influence customers to believe that your product is their best choice.
Integrate New Logos Throughout Communication Portals
Incorporate your new logo’s shapes, color, and fonts throughout all of your communication portals. This includes your digital properties that you currently use.
Integrate your new cx design throughout your social media platforms and website. This will help to ensure a consistent presence.
You should also incorporate your new cx-designed logo throughout your other communication systems that your company uses as well. This can include your printed materials as well.
This ranges anywhere from letterhead, to employee uniforms and business cards. Make sure all of these items sport the same new trademark as well.
Consistent rebranding over even the smallest of details will help you win instant recognition and alleviate any confusing or misleading messaging.
Schedule Time To Monitor Your Rebrand Efforts
It’s easy to forget about monitoring your rebranding efforts during a busy workday. Rebranding is a vital investment in your company that deserves a close watch.
It’s tempting to think that rebranding will take care of itself so that you can handle your other everyday commitments. Schedule some time to follow your new brand’s track and how it affects your new target markets.
Read up on new rebranding trends in your target markets. Make adjustments in response to your new clientele’s feedback.
What Are Your Next Steps?
Rebranding your business is a time-consuming, yet important exercise. Consider hiring a marketing firm.
Marketing firms can guide you throughout your cx design development process. You can also hire other professionals to implement your new rebrand through your digital properties and printed materials.
Do’s and don’ts of business networking
Business development is something that is a constant focus of most businessmen. There are many things that a businessman has to take care of in order to ensure that business is growing at a good pace. Among other things, networking is something that helps a business walk on the path of constant development and growth.
Talking about networking, it is like those necessary evils that when used adequately benefit you well. Now the ability of good networking is not something a person is born with. One has to over the course of time develop the skills of developing healthy and beneficial relationships.
Well, developing the skill to build good relations takes time and practice. There is a lot one learns from experience and so today we will be talking about the do’s and don’ts of business networking.
In networking events, do not hesitate to be the one who approaches first. Networking events are held so that you can meet new people and make new connections. Often people go to networking events hoping to meet some new people and so they go to such events by themselves.
You can feasibly approach someone and start off a conversation politely. All you have to do is be a little confident and clear with what you say and you will be good to go. You don’t need to worry about anything, you just need to approach and see where things go.
Use Social Media Carefully
Your presence on social media as a business plays an important role in what impression you leave on your audience. When you connect to people through social media you have to be careful with the content you post on your handle.
You have to remain professional all the time and ensure that you avoid getting involved in any political or offensive content. Apart from that, you also need to be active on your social media regularly so that you keep your audience active as well.
Listen And Learn
One of the most important factors of networking is listening. The whole point of networking is connecting with people that benefit us and learning from them for our own betterment. At networking events, people are often promoting themselves. However, if you choose to listen instead, people are more likely to value you and remember you.
Apart from that, listening has its own benefits, the more you listen to people you get to know different perspectives and opinions that help you form your approach. Moreover, it is listening to others or rather more experienced people that help you learn.
Neglect Business Cards
Networking and marketing go hand in hand. We all know that a business card is the most basic tool one can use for marketing or even networking. Exchanging business cards is something that has been around since the very beginning and is still considered one of the best ways to exchange information.
However, with the developments in technology, these cards seem to be neglected. However, you need to make sure that you don’t make the mistake of neglecting these business cards. When it comes to staying put with technology you can always use a virtual business card.
It is often a tendency of people to be a little pushy when you really want to crack a deal or form a good connection with someone. However, this forceful nature of being overly persistent will cause more harm when trying to make a connection.
Being forceful often promotes aggression and makes people lose interest very quickly. One needs to have a sense of when to stop insisting on a conversation. All you need to do is be as patient as possible and wait till you get a positive response. Other than that, being pushy is pretty contradictory to being professional.
The last thing you want in networking is not knowing what to do. Let’s say if there is a business event or a networking event that is filled with opportunities to meet new people and build new connections, and you don’t have enough information about it, doesn’t sound good, does it?
Well, this is exactly why you should always be prepared for any business or networking event. You need to have a good idea about what you need to know from others and what you need to tell them about yourself. Lastly, you don’t want to find yourself caught short on information that would have benefited you otherwise.
The 10 Best Sites That Are Like Afterpay
Have you used Afterplay before? Although they offer the great benefit of making purchases, receiving your products now and paying later, there are other options that you can also consider if you want to try another platform with similar services. Some of the factors why people start looking for alternatives to this popular app is the improved customer service level, an interface that is more intuitive to use or due to the fact that they have built a good and reliable brand. In this article you will see a series of payment gateways similar to Afterpay, as well as a practical short review.
Although this app is more expensive to use, they offer the option to buy now and pay later without having to worry about the interest, as long as you pay your installment plan before the previously accorded due date.
2. PayPal Credit
Just as you may imagine, this version of paypal gives you the flexibility to buy those things you probably can’t afford just now, you can get your order now and pay over time, just consider that the services of this app are more expensive.
3. G2 Deals
This is another buying software that takes pride in being cheaper than its competitors, and they have built a trusted business among users, plus they offer extra benefits to their customers.
If you are looking for a fin tech solution that allows you to put your finances in order through their online services, you might consider this alternative. They have a great interface but it’s more expensive than Afterpay.
This payment gateway provides the common payment methods and focuses on giving their users outstanding support. At Klarna, they will do an amazing job to meet or exceed your expectations and their app is in general very easy to use.
Considered as a suitable alternative if you are looking for a company who offers services at a worldwide level. By using this app your payments will be required on a monthly basis instead of the 2-week period provided by Afterpay.
They will offer you the flexibility of splitting the total charge of your purchase in four parts and pay for them later. Although this is a more expensive deal, you will enjoy a better built app as well as more dedicated customer service.
This is the best option overall in our rank, thanks to the set of benefits you will enjoy with this payment gateway provider. If you want to have the freedom of scheduling your payments without any kind of setup charge or monthly/annual fees, this is your go to. Plus, your transactions will be protected by their FraudGuard service, which you get for free.
9. Go cardless
An online payment tool that delivers what they offer, you can learn how to use it very fast and the customer service is wonderful. Just keep in mind that there is a 1% fee per transaction.
Just like the name describes it, it will allow you to buy things now and pay later without needing a credit card. While they are reliable and the app has a friendly interface, their service is more pricey.
Ways to Use Brochures to Advertise your Brand
Custom brochures are the most significant marketing tool for your brand. Many companies are advertising their brochures to create a sense of familiarity with their brand and provide information about their services as a way to initiate and develop relationships with potential customers.
Why use brochures?
A brochure can be an effective way to get a message across. Most companies spend heavily on brochures because they know that brochures have the power to sell their brand and make money. A compelling brochure can have many forms like direct mail, postcards, and more. The value of the content can easily be increased by designing it for social media.
Tips for Looking Trendsetting
Occasional updates to your existing marketing material can help you improve how your brand is perceived, how long it takes someone to reach a decision on purchase, and how likely they are considering a purchase. Staying on top of trends with the use of brochures can also boost prospects for high return, low-cost marketing campaigns.
Use Product Brochures
If you need to establish your brand, improve the effectiveness of your marketing campaigns with brochures. They can be produced in a plethora of ways and may serve several roles depending on the needs of your campaign. A used as a marketing tool to knock doors your product can be displayed or just provide important information like contact info or product specifications.
How to design a product brochure?
Product brochures are a part of marketing strategy for any company. Many businesses opt to include a brochure that features their company as well as an individual product. Designing an eye-catching brochure is time consuming and takes more than just your typical type of fonts and layout. You’ll need to consider what colors you want your design to be made in, what will appeal most to your audience, etc.
What paper choices are there for your custom brochure?
There are several different choices when it comes to publishing your custom brochure. You can choose from glossy or other fine-grained papers, or print on a website that offers an interactive design like infographics, papers woven in transit and much more. To tailor your marketing strategies with certain materials, think about what message you would like to convey the world with your custom brochure. Choose between the glossy paper for high-quality printing, or the matte finish for consumer convenience when you need to manage multiple copies on-the-go.
Tip for Look Trendsetting
Brushing your teeth is one of the simplest ways to change up your appearance, but the easiest way to see a noticeable difference in how others look at you might be by changing up brochures. You want people to read them for hours on end and leave with a heartfelt message about how awesome you are and what your brand does for them, right? So go out of your way to make these things as eye-catching as possible. Use bright colors, slick paper, large fonts and more and watch as competitors turn green with envy!
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