6 Truly Exceptional Content Marketing Examples You’ll Want to Model After

If you are running a digital marketing business, you can’t ignore content marketing because the content is the king. To make brand awareness online, you have to develop quality content to engage your readers.

Here we are giving you six content marketing examples from where you can cultivate ideas to grow your business through this.

6 Amazing Content Marketing Examples you can’t ignore

HubSpot: Blogging Hyper-Production

HubSpot is one of the largest content producers in the world. The platform publishes a large number of posts each week. They are developing a massive library of online marketing copy, sales, and CRM-related articles.

 HubSpot perfectly distributes the content so that they can reach consumers on every platform. They also target the sales funnel and make content for each category of audience. Such variation and diversification allow them to create highly targeted valuable posts that effortlessly engage readers. The HubSpot blogging hyper-production content marketing campaign is a good example of a massive yet versatile audience base.

Zomato: Funny Images

Zomato makes their content marketing campaign a little different. They funnily present themselves. Their strategy conveys the message to their audience that you might be running a serious business, but you don’t need to share content on a sombre note. 

Content can be friendly yet informative. Zomato combines humour and visuals to make great content that engages the audience.

This is an example where the marketer can understand they don’t have to be super-rational all the time. You can break the ice with funny and engaging content, especially when your target audience is young.

Grammarly’s weekly emails

Grammarly is one of the most recommended applications for content writers. It is famous for its excellent product; it impressively manages the writing process. Each week they send follow-up emails that recap their previous writing.

 They provide you a 360-degree evaluation of your writing process from performance to improve. They keep writers in their track and are determined to amplify their productivity.

Here data is powerful, plays a crucial role. Grammarly software collects data on your writing habits, and analyse them further to offer the authentic result of your writing

Moz’s beginner’s guide to SEO

You can’t ignore Moz’s content marketing campaign if you belong to digital marketing field. They make authority and thought leadership around SEO. They educate people on SEO from scratch. Thus, Moz runs a beginner’s guide to SEO campaign that offers a comprehensive idea on search engine optimization. Moreover, they offer a multi-chapter breakdown of the SEO working algorithm.

The guide works well as a content marketing piece because it is designed to speak to a broad audience

They offer an SEO guide article as a content marketing piece because it is developed to educate a large audience.

 Think with Google

Think with Google is a website where the brand promotes brand-building and online marketing-related resources. The site attracts a large amount of audience for its valuable marketing content. They are the owner of more than 750,000 followers on their LinkedIn page.

They promote content in multiple formats like a short form of content, long-form content, videos, podcast, infographics, and some free and paid valuable tools; they are easily accessible from the website homepage. Though Google sponsors the website, they provide vendor-neutral educational guide content. 

This strategy helps the brand to cultivate a thought leadership image among the audience. They focus on sharing more educational online marketing content along with Google’s online marketing tools. Therefore, the audience can educate themselves as well as use their products for their online business

Indeed’s Covid-19 Employer Resource

Evergreen content in any platform remains priceless for years; it is a crucial investment for a content marketer. If you want to consider some examples of exceptional content marketing campaigns, we would like to give you the example of Indeed’s Covid-19 Employer Resource campaign because they are crafting content based on trends and current events. Thus, the content becomes more relevant and beneficial to the audience. 

Indeed’s Covid-19 Employer Resource campaign intends to notify job seekers of new openings and update recruiters about eligible candidates. In this way, both sides get benefited, and Indeed content marketing campaign gets successful. Indeed, it offers business content that addresses real and practical challenges job seekers, and employers face recently. And the campaign mentioned above is more relevant to after pandemic employment scenario. And the content addresses critical and urgent needs. Through this content marketing strategy, indeed build brand awareness. In some content, they lightly publicize Indeed’s software tools for employment. But they never promote their services directly to their readers; their content is more about educational guidance.  

Here we talk about six exception content marketing examples; you can follow relevant ones for your digital marketing company.