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5 Things to Look for in Influencers for Small Business Campaigns



Influencer marketing has evolved into a multi-billion-dollar industry throughout the past few years. Big companies from every industry have been known to employ this strategy. Influencer marketing can assist brands in reaching their goals in branding as well as engagement, sales and much more.

And you don’t need to be a large corporation to benefit from influencer marketing. Small, local businesses are able to benefit from the method, too.

But, the success of your campaign is contingent on identifying the best social media influencers to promote your brand. It can be daunting at times, especially for smaller brands with few resources. 

So, if you’re a smaller company that is interested in influencer marketing, read on to learn what you should be looking at when it comes to finding influencers.

Before we begin – where can you find influencers?

There are three methods of locating influencers:

  • Social media
  • Influencer marketing platform
  • Influencer marketing agency

The most efficient way to accomplish this is through an agency. However, it’s also the most expensive choice, which is probably not an option for many small-sized brands. And an influencer marketing platform requires a subscription, but it’s much less than an agency.

Utilizing this kind of software, you’ll discover influencers more quickly than if you use social media in a direct manner. However, if you have a very limited budget, do not rule out searching directly on social media. It’s not the easiest method and requires more manual work, however it’s completely free.

To decide which option is most suitable for you, consider your goals, the resources available and your budget. Whatever option you choose, it is essential you have access to performance metrics. They can be obtained through the agency you choose to work with or from an influencer marketing platform, or you can request that influencers provide you with their media kits.

What to look out for when it comes to finding influencers

Let’s examine the various metrics and characteristics small-scale businesses should take note of when it comes to influencers.

  1. A follower count that fits with your budget

Prices for influencers are affected by a number of variables, including follower count, engagement rate, country, as well as the type of content you’re asking them for.

Follower count is among the easiest methods to quickly gauge more or less how much an influencer will cost. To explain more about this, let’s first arrange influencers into six tiers:

  • Nano influencers, 1-5K followers
  • Micro influencers, 5-50K followers
  • Medium influencers, 50-100K followers
  • Macro influencers, 100K-1M followers
  • Mega influencers, 1M+ followers
  • Key opinion leaders, no particular range of followers.

The Medium tier is where influencers start to exclusively accept collaborations that include some type of fee for services, and rates begin to get higher faster. Mega influencers can cost tens of thousands of dollars per post, or even more! The unfortunate truth is that if you’re a small company, you simply can’t afford this.

Likewise, a KOL (or key opinion leader) isn’t always the best option for you, either. KOLs are respected experts in their industries, and their influence isn’t limited to social media (that’s why they have no set follower range). They can also be expensive and difficult to communicate with, due to very busy schedules. So for small companies, it’s better to look elsewhere for your collaborators.

Fortunately, there are plenty of alternatives for small-sized companies. Nano influencers, who have 1-5K followers, typically work with brands for free products alone. Micro influencers, with 5-50K followers, might collaborate for free products alone, or for products plus a small fee. 

You might think that these influencers, with relatively small numbers of followers, won’t be able to make any difference in your marketing campaign. But don’t be fooled, as they have the highest engagement rates among all influencers, which leads us to the next point. 

  1. Good engagement rate

Engagement rate is the measure of the interaction between an influencer and their followers. The more followers trust and like the influencer’s content, the more they’ll interact with it. And, the closer an influencer’s connections are to their audience, the greater chance they have of translating this engagement into a relationship with your company. 

As small businesses don’t have the resources to pay for influencers who have millions of followers across the globe, it’s more effective to market your brand to highly engaged, specific niches. You connect with fewer people, true. But, quality over quantity.

So how can you tell if an influencer has a good or bad engagement rate? Compare their rate with the average engagement rate of similar influencers. This can be done using the help of an influencer marketing platform, or get the influencer’s media kit and research the benchmarks of their segment.

Be aware that engagement rates averages differ based on the categories, social networks, and number of followers. Don’t make the mistake of comparing TikTok creators with the rates of Instagram influencers, for example. Also, don’t compare fashion influencers who have 5K followers against sports influencers with 500K followers.

Also, be on the lookout for extremely low or high engagement. If it’s extremely low, it means that people are not interested in the influencer’s content. Or, their followers might be inactive or fake. If it’s very high, it could indicate that the influencer has purchased fraudulent engagements (like fake comments or likes).

  1.  An authentic and genuine audience that matches your goals

Every marketing campaign must keep its target audience in mind. You can’t succeed if you don’t know who you’re directing your campaign at. Knowing your target audience also helps you make better choices when choosing which influencers to work with.

When you’re finding influencers, analyze their audience in addition to their performance stats. Examine demographics, such as gender, age, country, interests and language, to ensure that the influencer has the ability to get you in touch with the right people. If you don’t have access to these details, ask the influencer for that info.


An audience location analysis, showing that more than half of this influencer’s audience is interested in surfing.

When you look at the audience of an influencer, be sure to verify the authenticity, too. Perform an audit on fake followers to eliminate those influencers whose audiences are made up of mostly bots. False followers are said to have cost companies $1.3 billion in the year 2019. And as a small company with a small budget, it’s important to avoid wasting your marketing dollars on bots.

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An authenticity analysis showing that 8.46% of the influencer’s followers have exhibited some type of suspicious behavior.

There are several ways to identify the presence of a bot:

  • No profile photo or biographical details
  • Names that appear to be random string of numbers and letters
  • Very little or no content, or content that looks like ads
  • Comments that appear out of place or unnatural, as they were they were not written by a real person

Validating the authenticity of your audience is a vital step in making sure that you choose the best influencers to promote your small business.

  1. Local presence

Large brands have the ability to work with influencers around the world because their businesses are internationally based. However, for small businesses the rules are different. And it is better to remain local.

Why is that? Local influencers will be able to better understand the culture of your brand and may even come to visit you if you have a physical store or location. In addition, local influencers can help you connect with people who live in your region, who are, at the end of the day, the people who are best positioned to become your customers.

  1. Personality and content that is aligned with your brand

The last one applies to every brand that is involved in influencer marketing: Look for influencers who are aligned with your company. That is, followers shouldn’t have to wonder why the two of you have teamed up.

This can’t be quantified by data, therefore it is essential to examine the profile of an influencer and trust your intuition. Think about questions like:

  • Does this influencer produce content in the same style that my company does?
  • Is their content quality in line with my expectations?
  • Will their voice be able to transmit my message?
  • Does the influencer uphold the values of my brand?
  • Does their style mesh with my own?

Prioritizing influencers who align with your brand’s values can lead to more authentic, credible collaborations.


Influencer marketing is an enormous market, and even small businesses can utilize this technique to improve their performance. Remember that the success of this strategy is contingent on the selection of the best influencer to work with.

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What Is Margin Trading in Crypto?



Margin Trading

Margin trading is the practice of using borrowed funds to trade on margin. This allows traders to engage in high-risk activities with lower capital and leverage than they would be able to use if they were only using their own cash. In this post, we will discuss how margin trading works, what types of assets can be used in margin trading and some popular markets where you can do this!

What Is Margin Trading Cryptocurrency?

Margin trading cryptocurrency is a trading strategy that involves borrowing funds to trade digital currencies. With margin trading, traders can increase their buying power and potentially earn higher profits by using leverage.

To margin trade cryptocurrencies, traders must open a margin account with a cryptocurrency exchange that offers margin trading. They can then borrow funds from the exchange and use them to open larger positions than they would be able to with their own capital.

Margin trading and cloud mining are two different ways of trading and mining cryptocurrencies, respectively. While margin trading involves trading on a larger scale using borrowed funds, bitcoin cloud mining involves mining bitcoin and other cryptocurrencies using remote data centers. Both methods have their advantages and disadvantages, and traders and miners should carefully evaluate the risks involved before engaging in these activities.

How Does Margin Trading Crypto Work?

Margin trading crypto works by allowing traders to borrow funds from an exchange or a broker to increase their buying power and potentially earn higher profits. Instead of using their own capital to open a position, traders can borrow funds and use them as collateral to enter into larger trades.

To start margin trading crypto, traders need to open a margin account with a cryptocurrency exchange that offers margin trading. They will then need to deposit a certain amount of funds as collateral, known as margin, which will determine the maximum leverage they can use.

The leverage ratio determines how much a trader can borrow compared to their margin. For example, if a trader deposits $1,000 as margin and the exchange offers a 10x leverage ratio, they can borrow up to $9,000 to open a $10,000 position.

Therefore, margin trading crypto requires a solid understanding of the market and risk management techniques to minimize potential losses. Traders should also be aware of the fees and interest rates associated with margin trading, which can vary depending on the exchange and the amount of leverage used.

Liquidation Price Calculation

The liquidation price is the price at which the broker can buy a position back from the margin trader. It’s based on a formula that takes into account the current market price, plus any fees that have been accrued by both parties.

These prices, including ETH price are posted live in exchanges, including several assets’ market cap of and live crypto price. This means that you’ll be given an opportunity to exit your position before it becomes completely worthless.

The liquidation price calculation will vary depending on whether or not there are any fees attached to trading with different brokers:

Pros of Margin Trading in Crypto

High Leverage

One of the most significant pros of margin trading in crypto is the high leverage it offers. With leverage, traders can access a larger position size with a smaller capital outlay. This means that traders can magnify their potential gains significantly. 

Short Selling

Another advantage of margin trading in crypto is the ability to short sell. Short selling is a strategy used by traders to profit from a decrease in price. In a short sale, traders borrow crypto assets from a broker, sell them, and then buy them back at a lower price to return them to the broker. Short selling can be a profitable strategy in a bear market.


Margin trading allows traders to diversify their portfolio by trading on different exchanges and with different cryptocurrencies. This can help to spread the risk and increase potential returns.

Quick Profits

Margin trading allows traders to take advantage of short-term price movements in the cryptocurrency market. Traders can enter and exit trades quickly, allowing them to profit from quick price changes.

Cons of Margin Trading in Crypto

If you want to trade on margin, then the following things are worth considering:

The lack of regulation in crypto is one of its biggest drawbacks. You can’t count on having your funds protected by a third party, which means that if anything goes wrong with your account and someone else’s money is stolen from it (or vice versa), there isn’t much for anyone to do about it.

Margin trading also comes with high risk—because as we mentioned above, if something goes wrong and someone loses their money because they were trading with borrowed capital while their account balance was too small or too large compared to theirs—it’s all on them.

Understanding Margin and Leverage

Margin trading is when you borrow money from your broker in order to invest. This can be done with either cryptocurrency or fiat currency, depending on the platform you’re using. For example, if you want to buy Bitcoin using USD (the U.S dollar), then your margin trading would be done through an exchange like KuCoin, Poloniex or Coinbase Pro for USD and Kraken for BTC.

Leverage refers to how much leverage a trader has when making trades and investments; it allows them to increase their profits by borrowing from their brokers at less than 100% of what they have available in capital.

Margin Call

A margin call is a request that you make to your exchange, asking for additional funds to be deposited into your account. The exchange will then deposit these funds and use them as collateral in order to increase the amount of money you can trade with. Margin calls generally occur when there’s been a sudden drop in the value of cryptocurrencies.

Margin Trading Strategies

Margin trading is a form of trading where you borrow money from your broker to buy or sell an asset. You can use this borrowed money to buy more assets, or to sell assets for more than you paid for them by using leverage (basically, borrowing more than the amount of capital that you have).

If you’re buying cryptocurrency with borrowed funds, then it’s called margin trading. If your goal is simply getting liquidated quickly by selling off some coins at a profit and closing out your position, then it’s called short selling (or “going short”).


As you can see, the benefits of margin trading can be huge. It gives you more flexibility and control over your investment, while reducing risks. However, there are also disadvantages to this type of trading that need to be taken into consideration before jumping in head first. 

In fact, many experts would argue that it’s better not to engage in crypto margin trading at all! But if you do choose to take on this risky endeavor (which is definitely possible), then we hope this guide will help guide your way through it safely.

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Sipping to Success: Uncovering the Best SIP Plans to Invest In



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Regularly investing in mutual funds is made easy with Systematic Investment Plans (SIPs). With SIPs, investors can benefit from rupee cost averaging by investing a certain sum in mutual funds on a regular basis. As a result, investors can profit from fluctuations in the market by acquiring more units when the market is down and fewer units when it is up.

In order to build long-term wealth, it is essential to invest in the correct SIP plan. We’ll talk about some of the top SIP plans in this article.

Best SIP Plans to Invest:

The best sip plan to invest in are given below:

1. Large-Cap Mutual Funds 

Mutual funds with a significant market cap invest in the equities of established, reputable, large corporations. These businesses are well-established and frequently market leaders in their respective fields. Large-cap mutual funds are a great option for conservative investors since they have a lower risk profile than other equity mutual funds. These investments give the portfolio stability and long-term capital growth.

2. Multi-Cap Mutual Funds 

Large-cap, mid-cap, and small-cap equities are all included in the investments made by multi-cap mutual funds. These funds provide a diverse portfolio, which lowers the portfolio’s overall risk. Investors aiming for long-term capital growth and who have a modest taste for risk can choose multi-cap mutual funds.

3. Mid-Cap Mutual Funds 

Mutual funds for mid-cap companies buy stocks from businesses with a market value of between 500 crore and 10,000 crore rupees. These businesses have the potential to produce substantial profits and are frequently in the growth phase. However, compared to large-cap mutual funds, mid-cap mutual funds have a higher risk profile. These funds are appropriate for investors that have a higher risk tolerance and are seeking long-term capital growth.

4. Small-Cap Mutual Funds 

Mutual funds for small-cap companies buy stocks from businesses having a market value of less than 500 crore rupees. These businesses have the potential to produce substantial profits but are frequently in their beginnings. The risk profile of small-cap mutual funds is higher than that of large-cap and mid-cap mutual funds, though. Investors searching for long-term capital growth and with a high-risk tolerance should choose these funds.

5. Sectoral Mutual Funds 

Mutual funds that specialize in a certain industry, such as banking, medicine, or technology, invest in the stocks of businesses in that industry. These funds offer exposure to a certain industry and are appropriate for investors that have a positive outlook on that industry. Sectoral mutual funds, in opposition to diversified mutual funds, have a higher risk profile. Investors searching for long-term capital growth and with a high-risk tolerance should choose these funds.


SIP investments in mutual funds are a great method to build money in the long run. Rupee cost averaging, which is a benefit of SIPs, aids in lowering the portfolio’s total risk. Investors’ risk tolerance, investment horizon, and financial objectives must all be taken into account while making SIP investments. Selecting the mutual fund category that best suits your financial goals is crucial.

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What are the Regulations for Taking Phone Credit Card Payments?



Phone Credit Card Payments

In Australia, there are strict regulations around taking phone credit card payments. The relevant rules and guidelines are outlined in the Reserve Bank of Australia’s EFT Code of Conduct. This code contains regulatory requirements for all entities that process electronic funds transfers (EFTs), including phone credit card payments.

The regulations set out several obligations for entities that process phone credit card payments. These obligations include the following:

• Entities must obtain a signed authority from customers before processing any payment made by phone or the internet.

• Entities must ensure that all staff members involved in taking payments have been properly trained and understand their responsibilities.

• Entities must use secure systems to protect customer data and privacy.

• Entities must confirm customers’ identities before processing any payment, including via phone credit card payments.

• Entities must provide customers with a clear breakdown of the fees associated with their purchase.

• Entities must be able to demonstrate compliance with all relevant regulations, including those related to data security.

• Entities must provide customers with clear information about the payment process and any associated risks before processing the payment.

• Entities must ensure that customers are informed of their right to dispute any charges and be provided with a prompt refund if the dispute is proven valid.

• Entities must store all customer data securely and in accordance with applicable regulations.

• Entities must have an effective dispute resolution process in place.

• Entities must ensure that customers are not charged any additional fees or surcharges beyond what they initially agreed to.

Choosing the Right Payment Terminal

This might seem like lots of stress, especially for a small business, but much of the work is done when selecting a payment terminal. When selecting a payment terminal, consider:

• The cost of the terminal.

• The type of payment processor used with the terminal.

• Any associated fees and any additional hardware needed to use it.

• The compatibility with existing systems, such as point-of-sale software or a merchant account.

• The terminal’s ability to accept payments from different credit card companies.

• The security measures in place for processing transactions, such as data encryption and fraud protection.

Once a terminal is selected and the necessary hardware is installed, businesses will need to register and be approved by their payment processor to begin taking phone credit card payments. During the registration process, businesses will need to provide basic information such as contact information and banking details. They may also need to present additional documents such as a business license or invoices verifying the legitimacy of their operations.

With Zeller solutions, you can provide a safe and secure payment option to all your customers. The compliance team will make sure you meet all necessary security regulations and standards such as Payment Card Industry Data Security Standard (PCI DSS) and the General Data Protection Regulation (GDPR). This ensures that you are providing your customers with the highest level of protection when it comes to their data and financial information.

Choose the right solution today and you will follow all the right regulations – not only will you avoid fines and penalties, but you’ll also keep customers happy and avoid damage to your reputation!

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