5 qualities that your advertising agency should have

Choosing correctly the one that will be your ally and right-hand agency can be a bit tedious and sometimes worrying. This is why it is necessary to consider the most important aspects that the relationship between both parties should have. Therefore, today we invite you to know the 5 qualities that your advertising agency should have.

Defining the Branding consultant services dk agency that will manage your company’s communication in the media is a very important decision. After all, what is at stake is nothing less than the identity, image, and reputation of your brand. It is a very serious process that will define the communication management of your organization and all that this entails.

These are the 5 qualities that your advertising agency should have:

1. Empathy

The best advertising agencies understand the needs of their clients perfectly. There are no universal solutions. Each situation, business, and environment have different possibilities. Putting yourself in the customer’s shoes and understanding the situation in which they are in order to take advantage of the opportunities and strengths they have, will allow the advertising agency to counteract the weaknesses and face the threats that fall on the brand.

However, it is important to be clear that it is a reciprocal relationship in which the agency proposes the strategic plan and communication actions for the brand, while the client actively participates by providing all the necessary information and making the decision to approve in a timely manner. or request changes to said proposals. In this way, the client + agency binomial will achieve the goals that it proposes in terms of communication and marketing.

2. Experience

Experience is one of the most important aspects that the organization that wants to be your advertising agency must be able to demonstrate. Reviewing the work you have done in advance, knowing what clients you have handled, knowing the recognition you have had for your work, and analyzing the resumes of the members of the work team, can give you a rough idea of ​​the type of agency you have in front.

Of the 5 qualities that your advertising agency should have, this is the one that gives you an idea of ​​the operational capacity of those who aspire to manage the communication of your brand.

3. Commitment

When you close a negotiation in which you hire an advertising agency, you get one of two options: an ally or a supplier. The difference is that your partner understands and is committed to achieving the same goals as you. While a provider puts their own goals before yours.

For the supplier, it is a negotiation, while for the partner it is more than a business relationship. Going a little further, striving to improve each indicator and viewing the client’s objectives as your own, are characteristics of a truly committed agency. With this type of agency, the achievement of communication objectives is more viable than with one that behaves like another supplier to your organization.

4. Creativity

Creativity is important when it comes to communicating because it more easily achieves what all brands should seek: to differentiate themselves. If you want your brand to differentiate itself from your competition and achieve better results, you need to have a creative advertising agency that generates the communication actions of your organization.

A creative message is one that is out of the ordinary; It is the one that when you see it, surprises you and therefore it is more easily fixed in your memory. This significantly improves positioning. For this reason, one of the characteristics of your agency must be created when generating the messages that your brand will emit.

5. Trust

When you make an agreement of any kind, what you expect is that your counterpart fulfills his promise and although trust is built over time, there are aspects that indicate the level of trust that you can build with your advertising agency. . The formality, the seriousness, the professionalism, the organization, the work team, the infrastructure, and even the personal treatment are aspects that indicate whether or not you can trust the agency in front of you.

In addition to this, to find out if your advertising agency aspires to be really trustworthy, you can ask for references from clients they have worked with, browse their website, analyze their blog, review the awards they have won and compare this information with the conversations you have had with their representatives. The coherence that you find between these aspects will tell you a lot about the level of confidence that you can build with which can be your new ally.