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5 qualities that your advertising agency should have

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Choosing correctly the one that will be your ally and right-hand agency can be a bit tedious and sometimes worrying. This is why it is necessary to consider the most important aspects that the relationship between both parties should have. Therefore, today we invite you to know the 5 qualities that your advertising agency should have.

Defining the Branding consultant services dk agency that will manage your company’s communication in the media is a very important decision. After all, what is at stake is nothing less than the identity, image, and reputation of your brand. It is a very serious process that will define the communication management of your organization and all that this entails.

These are the 5 qualities that your advertising agency should have:

1. Empathy

The best advertising agencies understand the needs of their clients perfectly. There are no universal solutions. Each situation, business, and environment have different possibilities. Putting yourself in the customer’s shoes and understanding the situation in which they are in order to take advantage of the opportunities and strengths they have, will allow the advertising agency to counteract the weaknesses and face the threats that fall on the brand.

However, it is important to be clear that it is a reciprocal relationship in which the agency proposes the strategic plan and communication actions for the brand, while the client actively participates by providing all the necessary information and making the decision to approve in a timely manner. or request changes to said proposals. In this way, the client + agency binomial will achieve the goals that it proposes in terms of communication and marketing.

2. Experience

Experience is one of the most important aspects that the organization that wants to be your advertising agency must be able to demonstrate. Reviewing the work you have done in advance, knowing what clients you have handled, knowing the recognition you have had for your work, and analyzing the resumes of the members of the work team, can give you a rough idea of ​​the type of agency you have in front.

Of the 5 qualities that your advertising agency should have, this is the one that gives you an idea of ​​the operational capacity of those who aspire to manage the communication of your brand.

3. Commitment

When you close a negotiation in which you hire an advertising agency, you get one of two options: an ally or a supplier. The difference is that your partner understands and is committed to achieving the same goals as you. While a provider puts their own goals before yours.

For the supplier, it is a negotiation, while for the partner it is more than a business relationship. Going a little further, striving to improve each indicator and viewing the client’s objectives as your own, are characteristics of a truly committed agency. With this type of agency, the achievement of communication objectives is more viable than with one that behaves like another supplier to your organization.

4. Creativity

Creativity is important when it comes to communicating because it more easily achieves what all brands should seek: to differentiate themselves. If you want your brand to differentiate itself from your competition and achieve better results, you need to have a creative advertising agency that generates the communication actions of your organization.

A creative message is one that is out of the ordinary; It is the one that when you see it, surprises you and therefore it is more easily fixed in your memory. This significantly improves positioning. For this reason, one of the characteristics of your agency must be created when generating the messages that your brand will emit.

5. Trust

When you make an agreement of any kind, what you expect is that your counterpart fulfills his promise and although trust is built over time, there are aspects that indicate the level of trust that you can build with your advertising agency. . The formality, the seriousness, the professionalism, the organization, the work team, the infrastructure, and even the personal treatment are aspects that indicate whether or not you can trust the agency in front of you.

In addition to this, to find out if your advertising agency aspires to be really trustworthy, you can ask for references from clients they have worked with, browse their website, analyze their blog, review the awards they have won and compare this information with the conversations you have had with their representatives. The coherence that you find between these aspects will tell you a lot about the level of confidence that you can build with which can be your new ally.

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Business

What Is Margin Trading in Crypto?

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Margin Trading

Margin trading is the practice of using borrowed funds to trade on margin. This allows traders to engage in high-risk activities with lower capital and leverage than they would be able to use if they were only using their own cash. In this post, we will discuss how margin trading works, what types of assets can be used in margin trading and some popular markets where you can do this!

What Is Margin Trading Cryptocurrency?

Margin trading cryptocurrency is a trading strategy that involves borrowing funds to trade digital currencies. With margin trading, traders can increase their buying power and potentially earn higher profits by using leverage.

To margin trade cryptocurrencies, traders must open a margin account with a cryptocurrency exchange that offers margin trading. They can then borrow funds from the exchange and use them to open larger positions than they would be able to with their own capital.

Margin trading and cloud mining are two different ways of trading and mining cryptocurrencies, respectively. While margin trading involves trading on a larger scale using borrowed funds, bitcoin cloud mining involves mining bitcoin and other cryptocurrencies using remote data centers. Both methods have their advantages and disadvantages, and traders and miners should carefully evaluate the risks involved before engaging in these activities.

How Does Margin Trading Crypto Work?

Margin trading crypto works by allowing traders to borrow funds from an exchange or a broker to increase their buying power and potentially earn higher profits. Instead of using their own capital to open a position, traders can borrow funds and use them as collateral to enter into larger trades.

To start margin trading crypto, traders need to open a margin account with a cryptocurrency exchange that offers margin trading. They will then need to deposit a certain amount of funds as collateral, known as margin, which will determine the maximum leverage they can use.

The leverage ratio determines how much a trader can borrow compared to their margin. For example, if a trader deposits $1,000 as margin and the exchange offers a 10x leverage ratio, they can borrow up to $9,000 to open a $10,000 position.

Therefore, margin trading crypto requires a solid understanding of the market and risk management techniques to minimize potential losses. Traders should also be aware of the fees and interest rates associated with margin trading, which can vary depending on the exchange and the amount of leverage used.

Liquidation Price Calculation

The liquidation price is the price at which the broker can buy a position back from the margin trader. It’s based on a formula that takes into account the current market price, plus any fees that have been accrued by both parties.

These prices, including ETH price are posted live in exchanges, including several assets’ market cap of and live crypto price. This means that you’ll be given an opportunity to exit your position before it becomes completely worthless.

The liquidation price calculation will vary depending on whether or not there are any fees attached to trading with different brokers:

Pros of Margin Trading in Crypto

High Leverage

One of the most significant pros of margin trading in crypto is the high leverage it offers. With leverage, traders can access a larger position size with a smaller capital outlay. This means that traders can magnify their potential gains significantly. 

Short Selling

Another advantage of margin trading in crypto is the ability to short sell. Short selling is a strategy used by traders to profit from a decrease in price. In a short sale, traders borrow crypto assets from a broker, sell them, and then buy them back at a lower price to return them to the broker. Short selling can be a profitable strategy in a bear market.

Diversification

Margin trading allows traders to diversify their portfolio by trading on different exchanges and with different cryptocurrencies. This can help to spread the risk and increase potential returns.

Quick Profits

Margin trading allows traders to take advantage of short-term price movements in the cryptocurrency market. Traders can enter and exit trades quickly, allowing them to profit from quick price changes.

Cons of Margin Trading in Crypto

If you want to trade on margin, then the following things are worth considering:

The lack of regulation in crypto is one of its biggest drawbacks. You can’t count on having your funds protected by a third party, which means that if anything goes wrong with your account and someone else’s money is stolen from it (or vice versa), there isn’t much for anyone to do about it.

Margin trading also comes with high risk—because as we mentioned above, if something goes wrong and someone loses their money because they were trading with borrowed capital while their account balance was too small or too large compared to theirs—it’s all on them.

Understanding Margin and Leverage

Margin trading is when you borrow money from your broker in order to invest. This can be done with either cryptocurrency or fiat currency, depending on the platform you’re using. For example, if you want to buy Bitcoin using USD (the U.S dollar), then your margin trading would be done through an exchange like KuCoin, Poloniex or Coinbase Pro for USD and Kraken for BTC.

Leverage refers to how much leverage a trader has when making trades and investments; it allows them to increase their profits by borrowing from their brokers at less than 100% of what they have available in capital.

Margin Call

A margin call is a request that you make to your exchange, asking for additional funds to be deposited into your account. The exchange will then deposit these funds and use them as collateral in order to increase the amount of money you can trade with. Margin calls generally occur when there’s been a sudden drop in the value of cryptocurrencies.

Margin Trading Strategies

Margin trading is a form of trading where you borrow money from your broker to buy or sell an asset. You can use this borrowed money to buy more assets, or to sell assets for more than you paid for them by using leverage (basically, borrowing more than the amount of capital that you have).

If you’re buying cryptocurrency with borrowed funds, then it’s called margin trading. If your goal is simply getting liquidated quickly by selling off some coins at a profit and closing out your position, then it’s called short selling (or “going short”).

Conclusion

As you can see, the benefits of margin trading can be huge. It gives you more flexibility and control over your investment, while reducing risks. However, there are also disadvantages to this type of trading that need to be taken into consideration before jumping in head first. 

In fact, many experts would argue that it’s better not to engage in crypto margin trading at all! But if you do choose to take on this risky endeavor (which is definitely possible), then we hope this guide will help guide your way through it safely.

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Sipping to Success: Uncovering the Best SIP Plans to Invest In

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Regularly investing in mutual funds is made easy with Systematic Investment Plans (SIPs). With SIPs, investors can benefit from rupee cost averaging by investing a certain sum in mutual funds on a regular basis. As a result, investors can profit from fluctuations in the market by acquiring more units when the market is down and fewer units when it is up.

In order to build long-term wealth, it is essential to invest in the correct SIP plan. We’ll talk about some of the top SIP plans in this article.

Best SIP Plans to Invest:

The best sip plan to invest in are given below:

1. Large-Cap Mutual Funds 

Mutual funds with a significant market cap invest in the equities of established, reputable, large corporations. These businesses are well-established and frequently market leaders in their respective fields. Large-cap mutual funds are a great option for conservative investors since they have a lower risk profile than other equity mutual funds. These investments give the portfolio stability and long-term capital growth.

2. Multi-Cap Mutual Funds 

Large-cap, mid-cap, and small-cap equities are all included in the investments made by multi-cap mutual funds. These funds provide a diverse portfolio, which lowers the portfolio’s overall risk. Investors aiming for long-term capital growth and who have a modest taste for risk can choose multi-cap mutual funds.

3. Mid-Cap Mutual Funds 

Mutual funds for mid-cap companies buy stocks from businesses with a market value of between 500 crore and 10,000 crore rupees. These businesses have the potential to produce substantial profits and are frequently in the growth phase. However, compared to large-cap mutual funds, mid-cap mutual funds have a higher risk profile. These funds are appropriate for investors that have a higher risk tolerance and are seeking long-term capital growth.

4. Small-Cap Mutual Funds 

Mutual funds for small-cap companies buy stocks from businesses having a market value of less than 500 crore rupees. These businesses have the potential to produce substantial profits but are frequently in their beginnings. The risk profile of small-cap mutual funds is higher than that of large-cap and mid-cap mutual funds, though. Investors searching for long-term capital growth and with a high-risk tolerance should choose these funds.

5. Sectoral Mutual Funds 

Mutual funds that specialize in a certain industry, such as banking, medicine, or technology, invest in the stocks of businesses in that industry. These funds offer exposure to a certain industry and are appropriate for investors that have a positive outlook on that industry. Sectoral mutual funds, in opposition to diversified mutual funds, have a higher risk profile. Investors searching for long-term capital growth and with a high-risk tolerance should choose these funds.

Conclusion:

SIP investments in mutual funds are a great method to build money in the long run. Rupee cost averaging, which is a benefit of SIPs, aids in lowering the portfolio’s total risk. Investors’ risk tolerance, investment horizon, and financial objectives must all be taken into account while making SIP investments. Selecting the mutual fund category that best suits your financial goals is crucial.

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Business

What are the Regulations for Taking Phone Credit Card Payments?

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Phone Credit Card Payments

In Australia, there are strict regulations around taking phone credit card payments. The relevant rules and guidelines are outlined in the Reserve Bank of Australia’s EFT Code of Conduct. This code contains regulatory requirements for all entities that process electronic funds transfers (EFTs), including phone credit card payments.

The regulations set out several obligations for entities that process phone credit card payments. These obligations include the following:

• Entities must obtain a signed authority from customers before processing any payment made by phone or the internet.

• Entities must ensure that all staff members involved in taking payments have been properly trained and understand their responsibilities.

• Entities must use secure systems to protect customer data and privacy.

• Entities must confirm customers’ identities before processing any payment, including via phone credit card payments.

• Entities must provide customers with a clear breakdown of the fees associated with their purchase.

• Entities must be able to demonstrate compliance with all relevant regulations, including those related to data security.

• Entities must provide customers with clear information about the payment process and any associated risks before processing the payment.

• Entities must ensure that customers are informed of their right to dispute any charges and be provided with a prompt refund if the dispute is proven valid.

• Entities must store all customer data securely and in accordance with applicable regulations.

• Entities must have an effective dispute resolution process in place.

• Entities must ensure that customers are not charged any additional fees or surcharges beyond what they initially agreed to.

Choosing the Right Payment Terminal

This might seem like lots of stress, especially for a small business, but much of the work is done when selecting a payment terminal. When selecting a payment terminal, consider:

• The cost of the terminal.

• The type of payment processor used with the terminal.

• Any associated fees and any additional hardware needed to use it.

• The compatibility with existing systems, such as point-of-sale software or a merchant account.

• The terminal’s ability to accept payments from different credit card companies.

• The security measures in place for processing transactions, such as data encryption and fraud protection.

Once a terminal is selected and the necessary hardware is installed, businesses will need to register and be approved by their payment processor to begin taking phone credit card payments. During the registration process, businesses will need to provide basic information such as contact information and banking details. They may also need to present additional documents such as a business license or invoices verifying the legitimacy of their operations.

With Zeller solutions, you can provide a safe and secure payment option to all your customers. The compliance team will make sure you meet all necessary security regulations and standards such as Payment Card Industry Data Security Standard (PCI DSS) and the General Data Protection Regulation (GDPR). This ensures that you are providing your customers with the highest level of protection when it comes to their data and financial information.

Choose the right solution today and you will follow all the right regulations – not only will you avoid fines and penalties, but you’ll also keep customers happy and avoid damage to your reputation!

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