Why the World Would End Without Video Marketing

It’s widely established that content marketing is an excellent strategy for establishing your brand and connecting with your target audience.

Video marketing is one kind of content marketing that is gaining traction. Indeed, 83 percent of marketers believe video is more essential than ever, according to a study by Demand Metric.

WYZOwl data indicate that 87% of companies utilize video as a marketing strategy. In this post, we’ll define video content marketing and how modern marketing techniques would collapse without videos.

What is Video Marketing?

Video content marketing is the process through which businesses create video content in order to increase their internet visibility. Video is often shared on YouTube or a social media platform, but it may also take the shape of webinars, courses, live videos, or self-hosted videos. You can use tools like Promo Video Maker to create stunning videos.

When done properly, video can be an extremely effective method for a business to convey its message to a wide audience. It is compatible with both consumer and business-to-business content initiatives.

The wonderful thing about video content marketing is that it is getting simple to execute well. The breadth of marketing possibilities ensures that there is really something for every company, even those without conventional video recording or editing abilities.

5 Reasons Why Video Marketing is the Backbone of Modern Marketing

1. Videos are brilliant for explainer content

Video material is an effective way to educate prospective customers about a product. Indeed, according to InVideo, a premier video creation platform, 94% of marketers report that utilizing video content has aided in improving customer comprehension of a product or service.

Customers will purchase your product just once they comprehend what it performs and how it will benefit them. It’s unsurprising that video material is such an effective tool for this since the visual aspect enables companies to communicate clearly how things operate.

2. Videos Provide Immense ROI

To add to your excitement, 83 percent of companies believe video offers a positive return on investment. While video creation is not the simplest nor the cheapest job, it pays off handsomely.

Additionally, internet video editing tools continue to improve and become cheap. And even your smartphone is capable of producing quite good movies.

Additionally, your videos do not have to be flawless. What important is the substance! According to a recent study, consumers are most turned off by videos that do not adequately describe the product or service.

Poor quality and design were not nearly as important. Thus, video is like pizza in that even when it’s terrible, it’s still quite delicious!

3. Videos Instill a Massive Level of Trust

Conversions and sales are built on trust. However, developing trust should be a stand-alone objective. The whole idea of video content marketing is built on the foundation of trust and the establishment of long-term partnerships.

Put an end to your selling and instead attract people to you by presenting them with fascinating and helpful information. We are more likely to be engaged and moved by video material.

And when it comes to elite members of the audience, YouTubers have emerged as the most effective social media influencers for brand promotion. Therefore, if you are serious about content marketing, you must also take video seriously.

Additionally, promotional films may help build trust. Some customers remain cautious about purchasing goods and services online due to concerns about fraud and deception.

However, successful marketing films provide information about your items in a conversational tone. This provides a feeling of individuality, which is why 57% of customers said that videos increased their confidence to make an online purchase.

4. Videos have Enormous Influence on Mobile Users

Video and mobile are inextricably linked. 90% of customers view videos on their mobile devices. Since the third quarter of 2013, mobile video views have increased by more than 233 percent.

According to YouTube, mobile video consumption is increasing at a rate of 100% each year. Because people like to view videos on the move and the number of smartphone users continues to increase, your video audience will continue to expand.

Additionally, Google reports that smartphone users are twice as likely as TV viewers to experience a feeling of personal connection with companies that display video content or advertisements on their devices, and 1.4 times as likely as desktop users to feel the same way.

Due to the rise of mobile video, companies must be cognizant of their customers’ personal smartphone experiences. For instance, provide them with a broader selection of video material to watch.

5. Video Marketing can Explain Almost Anything

Are you prepping up to launch a new service or a product? Produce a video demonstrating how it works. 98% of consumers have seen an explanation video in order to get more information about a product or service.

That is why 45% of companies that use video marketing include an explanation video on their main page. 83% of the companies rated their homepage explanation video as effective.

Are you attempting to convey a perplexing concept? Animate your videos. Animation has the ability to bring ideas to life in ways that text or live footage cannot.

Furthermore, dull talking heads are no longer sufficient to cut through the cacophony. Animated videos are the ideal blend of fun, nostalgia, and simplification. And they are effective. Ascertain that you are following a procedure that will provide outcomes.

Conclusion

Video advertising is becoming more accessible and prevalent as its usage is increasing in part due to technological advancements, but also due to its ease of dissemination throughout the world.

It is hard to imagine the modern marketing ecosystem without video content, and if we remove this part of the puzzle, the entire modern marketing infrastructure is bound to collapse.