Top Magento challenges and how to deal with them

Magento is a very powerful e-commerce platform that is used by a huge number of popular brands in a variety of niches. However, there are a number of issues that large and small online stores face. One of Magento’s most common problems is performance and speed, a result of its bulkiness and complexity. Small companies with limited financial resources suffer the most because of this. But there are a number of solutions that will help solve these problems.

If you are just getting started with the Magento CMS online store, then this tutorial is designed especially for you. There are many common problems that you may encounter when developing a Magento website. In this article, we will explain 5 common Magento problems and how to solve them that will help you save time.

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1. Internal and external duplicates.

Stores on Magento usually suffer from internal and external duplicate content due to the fact that many products have similar descriptions. To eliminate internal duplicates, the meta robots tag is usually used, since it can be used to remove pages from the index one at a time.

If you need to fix this problem on a large online store, then using robots.txt to save the crawl budget is more suitable.

2. Not using static landing pages.

Large e-commerce stores have a plethora of catalog pages that could be optimized and used to increase search traffic.

Quality, optimized content written for each landing page can improve your site’s position in search results, and therefore traffic, sales, and profits.

3. Non-unique URLs with numbers

A fairly common Magento problem is adding numbers to URLs (-1, -2, etc.). It occurs if the site has a page with exactly the same URL, but with a different product, or this URL has simply been used on the site before.

By default, Magento adds a number to the URL and redirects it from the old page.

To solve this problem, you will need to remove the redirect set by the platform. If there are a large number of such pages, we recommend solving the problem together with the developer. Keep in mind that deleting incorrect or all redirects can lead to serious problems, such as unwanted pages getting into the index and, as a result, page and traffic loss.

4. Duplicate pages (subfolder /catalog/)

If you are using one of the earlier versions of Magento or changed your URL generation settings several times, then standard Magento URLs may work for you.

Also, this problem could occur if “packs” of redirects were removed (or some specific rules) that could change your existing “clean” URLs without installing redirects from previous versions.

A large number of products with /catalog/ in the URL are often available on the site in parallel with products with short URLs. In recent versions, long URLs are applied by default. To check for this problem on a site, simply use these two commands: Site:domain.com inurl:catalog.

The search results will show the URLs of all pages on the site that contain the /catalog/ folder.

The problem described above can generate more than 1000 duplicate product pages on your site that will be indexed. The solution to this problem is to set up canonical tags.

5. Pagination, sorting, limiting and filtering

Everything is very simple here – do not forget to write the “Disallow:” rules with sorting and limiting parameters in robots.txt.

In order to solve the problem of pagination, it is enough to simply help the robot understand that a certain array of pages is a connected sequence. To do this, use rel=”next” and rel=”prev”.

Also, as with product pages, it is recommended to set canonical tags for all filtering (dynamic) pages to higher-level pages (categories or subcategories).

Summing up, we would like to say that Magento has ample opportunities for customization in terms of the technical aspects of SEO, and a wide range of add-ons and extensions will allow you to solve many problems quickly enough. But, nevertheless, such a powerful platform requires advanced knowledge in the field of web programming in order to implement complex end-to-end solutions on large online stores.

We invite you to get acquainted with magento pwa development services from our development team today for the future prosperity of your store.