5 Tips and Tricks to Running a Business Twitter (The Right Way)

Wouldn’t it be great if there was a way to start growing your business, right now, for free? Well, we have good news – there is!

Social media is an incredibly powerful tool for any business owner, you can start any time, and it’s completely free. And one of the fastest-growing platforms for businesses? Twitter!

By creating a business Twitter, you’ll gain access to millions of potential customers and place the power of boosting brand awareness at your fingertips.

That said, finding success on Twitter isn’t quite as simple as creating a profile and posting a tweet. To get the most out of this platform, you have to run your account the correct way.

Read on to learn all about the tools and techniques that will help you get the most out of Twitter for business, just keep reading!

1. Take Advantage of the Algorithm

Like any facet of the internet, social media platforms are an ever-evolving landscape. So while using Twitter used to be extremely simple – post and people will likely see it – there’s now a more complex algorithm to understand.

Think of Twitter as a kind of search engine. In the same way that Google’s primary goal is to provide the highest quality results possible, Twitter aims to provide its users with quality content they’re most likely to engage with.

For this reason, it’s essential to not only post to your Twitter account but post with intention. The algorithm will reward you for posting engaging content and punish you for posting tweets your audience doesn’t like.

The first step is to avoid spammy, overly promotional tweets at all costs. Instead, your goal should always be to post engaging, valuable content.

2. Connect With Your Audience

Let’s talk a little about what “engaging content” means. The key to mastering Twitter marketing isn’t to provide your customers with the perfect sales pitch, it’s to establish a genuine connection with them.

Because of this, it’s better to use Twitter as a place for conversations rather than broadcasting. Talking to individual people and brands takes more time than posting an advertisement, but the benefits make the choice a no-brainer.

When you talk to people directly rather than speaking to the world at large, you’re far more likely to receive a response. This will put your brand on the feeds of everyone who follows the person you’re talking to, helping you to boost brand awareness organically.

Not to mention, people want to support other people, not nameless, faceless companies. Building genuine human connections will take you much farther than advertising alone. 

3. Provide Customer Service via Twitter

One of the best Twitter marketing tips we can give you is to use your platform not only as a means of sharing yourself with your audience but also as a way to listen to their wants and needs.

The personal nature of Twitter makes it the ideal platform for providing customer service. With many businesses, reaching out to customer service feels a bit like shouting into the void and hoping for a response.

By making yourself available for communication on Twitter, you give your customers the comfort of knowing you’ll personally be there for them, should they ever have a concern or complaint.

This open line of communication and full transparency will deepen your connection with your audience, building your reputation as a trustworthy brand in the process.

4. Post to Your Account Often

Earlier in the article, we mentioned that spamming your audience is never a good idea. And that’s true! However, about 6,000 tweets are posted to Twitter every second. With that in mind, there’s nothing wrong with posting more than once a day.

On the contrary, posting multiple times a day is among the best ways to advertise on Twitter, as your posts won’t get lost in a sea of tweets.

While it’s possible to go overboard with your tweets, you can post fairly freely without worry that your audience will be overwhelmed – as long as you’re not filling their feeds with ads.

The optimum number of tweets for maximum engagement is around 15 per day. To get the most out of your tweets, post them on weekdays at lunchtime! This is when the highest number of users are active.

5. Use Twitter Advertising

Being yourself and connecting with your audience in a genuine way will take you far in terms of organic marketing. But if you want to take your account to the next level, take advantage of Twitter advertising.

Using Twitter advertising, you can get an in-depth look at your engagement while targeting your specific audience. You can then use this information to improve your campaigns and create more effective ads in the future.

Unlike other Twitter features, launching ads isn’t free, but advertising costs are decreasing – you don’t have to break the bank to get your ads out there!

And don’t worry, creating ads on Twitter couldn’t be more simple. Twitter has detailed instructions for business owners to follow to create powerful ads.

Build Your Brand With a Stellar Business Twitter Account

A lot goes into building a successful business, but one of the most impactful things you can do is foster a connection with your audience. And a business Twitter account is the best way to do it!

Now, it won’t happen overnight. Establishing yourself on social media is deceptively difficult. With time and effort, however, your Twitter account will be a major tool for business growth.

The best part is, Twitter is just one of many online tools you can use to build your brand. To learn more about growing your business through your online presence, take a look at our blog!