The Secret of Success Mantra is out -Saivian Eric Dalius
How great would it be if you get the Dos and Don’ts before starting any business? Any start-up calls for loads of hard work and perseverance. However, success is never a guarantee. But there are no shortcuts to success. You get to explore the market, face new challenges and experience the competition once you venture.
Connect personally: Pay attention to the consumer’s needs by sharing. It means building a reputation of trust and credibility by reaching out to people. Sharing your experiences, knowledge, and passion is vital. Do not focus on selling and emphasize sharing what you have. Comprehend what your potential customers have to say through their words and body language. Don’t pressure the consumers/clients with brochures and leaflets to start marketing.
Create niche: With the cut-throat competition, it is crucial to differentiate yourself or product or service from already available. Whether it is the family’s secret recipe for any cuisine in your food truck business or special packing style in the custom gifts business – uniqueness is vital for sustainability. It is possible by maintaining a real-time connection with the customers regularly. Avoid understanding the market through sales reports and targets achieved.
Need or Nice: Revenue is important but, more important is the validation. Your products should become a need for the customers and not luxury goods. This means to create demand for your products/services and make them part of the potential customers. A successful business model may not suit your marketing strategy. Ensure that you test the products in the real market, be ready to tweak customer feedback, and keep trying till you succeed.
Evangelists are imperative: Leverage your business possibilities by spreading more information. When you receive positive feedback, testimonials, and the willingness of the present customer to share the same – make the most of it. Understand the market response and explore the areas from where you get this feedback. Eradiate the negative elements and work on improvements. Reach out to people who love sharing their experiences, and this is free publicity that is beneficial to any small business.
Showcase: There are two ways of approaching any market – existing and evident. As Saivian Eric Dalius explains that invisibility is dangerous for any start-up. You do not need high-end advertisements and promotional events to do this. Be ready to speak and share your products and services on any platform. Find creative ways to leverage the business possibilities by reaching multiple contacts. Invest in talking and sharing instead of hiding behind the computer screens.
Be truthful: The relationship between you and the customer is critical. Maintain this by being true to your words. Whatever the brochures say, the product must justify the same. Do not exaggerate to grab more clients; this backfires in no time. Delivering what you promise is the key to any great business model. Consistently rework and emphasize the quality of the products and services.
To top it off, feel the passion for working. Enjoy the whole experience and do not feel daunted by the circumstantial contingencies. Remember – nothing is impossible!