The digital marketing learning process

Marketing is booming, you could become a successful professional as a marketer by following an appropriate learning process.

Many people believe that marketing is expensive and difficult.

But that’s not true!

You can learn digital marketing for free and get over the hurdles easily with right approach towards your learning process.

Howbeit, if you just try to learn it by Googling, things are going to be very confusing. You would get conflicting ideas from different websites and may give up your desire to learn digital marketing.

In this article, we will discuss some of the ideal ways to learn digital marketing to jumpstart your marketing career.

Start applying and focus on one thing

When you are just starting to learn digital marketing, you need to start with one strategy at a time.

It is highly recommended to begin with Search engine optimization. It requires quite some time to acquire knowledge about SEO, and while practicing, you will learn about a website, the ranking factors, etc.

This strategy will give you a holistic idea about how things work out in digital marketing, various metric to focus on, about a good landing page, UX/UI, etc.

Now, let us look at how you can learn different types of digital marketing one by one.

Email marketing

To get started with email marketing, first understand what it is, and why it is done.

Once you get an overview, it’s time to get your hands dirty.

Start by signing up for the right email service provider, then building email list and the curate content. As a beginner, you can write general content addressing all the subscribers.

As days goes by, you can then see how your audience can be segmented and create different content specific to different segments of audience.

Now here’s a tip for you to build email list. Many beginners struggle as they don’t know how to find someone’s email address.

How to find someone’s email address?

You could use an email finder tool such as GetEmail.io to locate the correct email address format of a person.

You just need to know your prospects full name and their company domain because the tool requires you to provide the first name, last name, and company domain to find out the correct email format.

The best part is you don’t have to invest money right away, you can start with the free trial pack and then go for the paid plan if you like it.

Blogging or SEO

If you wish to learn blogging or SEO, you need to create a website first. For this, you could use WordPress to build a website, it is easy to begin with.

Google ads and Facebook ads

If you want to master in paid ads such as Google ads and Facebook ads, you can apply it on your business, and if you don’t have one, you can approach local small business owners, and offer them a free service.

By this way, you are going to be mutually benefitted, right? You use their business to test try ads, and they will have the advantage of getting online presence or lead flow for free.

Final thoughts

With so much information out there in the market, it is easy to acquire the basic knowledge or an overview about digital marketing, but only by applying it practically, you can become a successful professional in the field of marketing.