Target Your Ideal Audience for Email Marketing – The Conversion Secret

Learning how to target the right group of people and use the right content at the right time is the 101 to skyrocketing conversion, click-through rates, and increasing the ROI. 

A dominant web presence, accompanied by a well-knit email marketing strategy, can ensure a huge inflow of consistent and relevant prospects on your digital store. The landscape of this virtual world is changing every day. As a result, the target seems to be constantly moving.

Any successful campaign is largely data-driven. 2020 has witnessed 78% of the marketers adopting email marketing because of the increase in engagement it has promisingly delivered, according to HubSpot. So, one can rest assured, 2022 is the best time to leverage this amazing, affordable marketing tool. 

Targeting Your Prospects Using Email Marketing Segmentation Strategies

Expert marketers leverage the segmentation strategies for email marketing for agencies to manifest long-term growth with the influx of hot leads. 

Mailchimp recently published a statistic that proves the benefits of segmentation strategy in attracting the ideal audience. A campaign that used this strategy got 64.78% more clicks and 14.37% more reads than non-segmented ones.  

However, finding out the best segmentation strategy can be very overwhelming. Therefore, we have curated 4 simple strategies to guarantee a successful email marketing campaign. So follow religiously and see the wonders!

Write to Someone Who Connects with Your Brand’s Voice

How do you go about locating these perfect consumers that wish to purchase from you? The first step is to create a persona for your target consumer. 

Let’s talk about demographics first. Many elements influence a person’s purchasing decisions. A successful business must fully know its ideal consumers. Segmenting your customers is a wonderful method to get a deeper understanding of who they are. Know who you want to cater to. Create a form for yourself and fill in the following:

• Location
• Career
• Age
• Gender
• Income group
• Hobby
• Sources of entertainment

Add more points based on your research. Understanding and segmenting your target demographic will help you nurture personal ties with your customer. Hence, you can tailor your letter according to what they are seeking. 

Am I Not Writing Enough? Vs Am I Popping Up every day and Losing My Leads?

Once you are done segmenting, plan out the time and frequency. This factor is vital since you neither want to be spammy nor lose touch for being aloof. 

Reports suggest that sending emails too frequently leads to a fall in reading rates. In addition, customers tend to complain, unsubscribe, and unsee the emails if you are doing it too much.

Decide the timing and frequency based on your product/ service and your consumer persona.

Fun Quizzes and Easy Surveys

This aspect is the minimalist marketers’ way to please the prospects. Here, all you have to ask your prospects is their email address for signing up to the email list. The rest of the data can be accessed by creating a fun quiz or a survey. The best part is the test results working as bait. 

The surveys can be designed optimally to learn more than the basic demographic information. A clear idea about the beliefs, choices, tastes, and hobbies will help you curate relatable content your email list wants to invest in.

Always keep an exciting incentive or a gift to motivate people to share their responses. Quizzes are more efficient than surveys and tend to attract more people. 

Brainstorming & Segmenting

According to statistics from Campaign Monitor, marketers that deployed segmented tactics achieved a 760% boost in income.

Begin with targeting your existing customers and gathering brand loyalty. Next, divide your email list into 4 categories: Very Engaging, Well-Engaged, Mediocre Engagement, and Least Engaging. 

To make this list, you can take a cut-off for every segment. Then, choose a parameter – emails opened. This segmentation will help you know which category for each prospect. 

Identifying the core engagement categories is the first step, and once you have done that successfully, subdivide each group based on the buying history or industry. 

Tailoring the Content; Write from Your Heart to Their Hearts

Sending one generic email to all the segments will not be fruitful. Instead, customize the letters for every segment. Purchase history is a very important consideration in crafting the text. 

Customers, who have been loyal to your brand, will be motivated to purchase more if they are made to feel special. Introduce a VIP community for this segment. This group will not be excited about a white paper giveaway. Personalize such content for your warm prospects on the fence and cannot decide whether to buy. 

Design every message loaded with value and ensure customers can derive qualitative or quantitative benefits. 

Quantification is the last and one of the most vital steps in targeting your ideal audience. Set a goal. Be clear about what you want; engagement, invitation, click-throughs, or sales.

Wrapping Up

A little ingenuity, blended with these super simple segmentation tactics, can produce the best drip campaign emails for your business. 

Let us know if you followed it all and swiped into your ideal customers’ email notification successfully!