Substack says it plans to roll out a “multipub” tool, which will let users aggregate newsletters and podcasts they manage under one publication, in February (Substack Februarykastrenakes Theverge)

Substack Februarykastrenakes Theverge: We’ve all had that moment when we want to read a newsletter or listen to a podcast but don’t remember which one we signed up for. It’s just one of those things that has always happened and will always happen—until now, thanks to Substack. That’s right, the company announced Friday it plans to roll out a “multipub” tool in February, which will let users aggregate newsletters and podcasts they manage under one publication.

“If you’re managing a brand or a publication, we assume you’re already doing a million things,” founder and CEO Dariusz Jemielniak told me. “There should be one less thing to do to get your words out there.”

The tool will be free for individual users and small publications, but those with bigger followings will have to pay. For those, Jemielniak said, the price will likely be similar to current paid products like Feedly or Pocket Casts.

As for how much the company plans to charge per subscriber, he said that’s still being worked out. “We haven’t yet decided on a price point,” he added, “but we want to make sure that it’s comparable to other paid services. [We also want to make sure that] people can see the value, how much time it’s going to save them.”

If you’re wondering how you’d subscribe to podcasts and newsletters using a product like Substack (or similar services like Nuzzel or Mail Pilot), the answer is: chemically. Or, rather, through a form of chemical punctuation, as in “Colonel Mustard said ‘Help!’ with his last breath.”

Jemielniak said he first thought about the idea for Substack about a year ago, when he was trying to discover new podcasts for his monthly newsletter and couldn’t find a way to manage all of them. “I had to put them all in one place, but it became very tedious and I realized that there were many people who were in the same predicament.”

So he sat down with his co-founder and CTO, Michał Jankowski, to brainstorm about how to make the solution: “Instead of trying to create something from scratch, we decided that it could be something you could find online somewhere else.” They started looking around at other software built for newsrooms, including Nuzzel and Mail Pilot.

“We liked the idea of Mail Pilot, but we thought that it’s too focused on email,” Jemielniak said. “That would not be enough for anybody. So then we started building our own product using some of the things we liked from Nuzzel and Mail Pilot and adding stuff that we thought was missing.”

The end result is something that looks a bit like an RSS app, but that’s just the tip of the iceberg. While Substack will be a free product for individual users and smaller publications, Jemielniak said that the more popular the publication, the more expensive the service will become. “If you think about it, there’s actually no difference between building an app for a person who reads three newsletters or three hundred newsletters, so it doesn’t make sense to charge per subscriber.”

But that’s likely to change when Substack rolls out its subscription features. Since Jemielniak likes to think of Substack as a “platform for content creators,” it makes sense that he wants to give users more options for monetization. He said that he and his co-founder are trying to figure out the best way to charge larger publications and brands: “We have several ideas, but we haven’t yet decided what they will be.