Setting Up an Amazon Store: A Basic Guide

Over 1 million new Amazon seller accounts were created this calendar year alone. Selling on Amazon has become the next big way to expand your business.

But finding out how to sell using Amazon is easier said than done. To get the most out of the experience, you need to go about setting up an Amazon store.

We’re going to outline the process of creating an Amazon store, as well as the best way of running an Amazon store in 2021.

That way, you’ll be best placed to expand the reach of your company using Amazon’s services.

What Is an Amazon Store?

Before we delve in, let’s quickly go through what exactly an Amazon store is. It’s a separate account, away from personal buying accounts or other Amazon features.

By creating a persona Amazon store, you’re allowed a greater degree of control over your branding and marketing initiatives. Your store will still be hosted on Amazon, but you’re able to use an account with an additional touch of marketing that’s unique to you.

It’s essentially a DIY branding solution that’s supported by Amazon’s infrastructure. That means you benefit from being on Amazon, as well as Amazon’s customer services and features.

But you’re also able to advertise what sets your company apart from your competition.

How Can You Create an Amazon Store?

Now that you know what an Amazon store account is, let’s divulge how to create one. You can create an Amazon store account if you’re an Amazon seller, an agency, or a vendor.

You also don’t have to advertise on Amazon directly in order to create an Amazon store.

Below, we’ve simplified the Amazon store account creation process.

Step 1 is to create an Amazon professional seller account. You’ll need several details about yourself and your business in order to do this.

You may also need to be identity verified by Amazon before your account is set up successfully. You’ll also need to make sure you add payment details to your account.

The monthly price for an Amazon seller account is $39.99 per month. If you optimise your store properly, it’ll be easy to make this back each month.

You’ll then need to register with what’s known as Amazon Brand Registry.

This is a separate process and is what makes sure you’re eligible for an Amazon store. It’s also what ensures Amazon knows you have a separate brand, giving you access to advanced tools.

After this, you’ve created your Amazon Store account. You’ll then need to properly design it.

How to Design a Successful Amazon Store Account

It’s advisable to select a template if this is your first Amazon store account. This will set out your page, and give you the foundations to build up from.

Amazon has a number of store templates, like product grids as well as a product highlight page. You should tailor your template choice to the specific offerings of your company.

After you’ve chosen your template, you’ll need to build up your store’s details. You can create additional pages for your Amazon store account.

It’s advisable to do this for separate products if they have a lot of specifications or product information. 

Make sure you’re testing how your page works as you go. You want to design an interface that’s easy for someone to use, even if they’ve never been on your Amazon store page before.

Amazon’s design tools work with what’s known as ‘content tiles’. These are things like images, titles, videos, product information and more. 

Basically, these are the buttons your customer will interact with to view and purchase your products. Again, make sure to focus on a layout that’s easy to understand.

Uploading Products Onto Your Amazon Store Page

An Amazon store page is only as good as the products it advertises. The next stage is to upload product information.

This can be a simple process if you have your ASINs (Amazon Standard Identification Number) and your UPC codes available. If you insert these, based on your regular selling page, all of your products will automatically load onto your Amazon store.

If you don’t have these numbers, you can still upload key products individually.

Once everything has been added appropriately, you can submit your store for review. Amazon will then check your store to make sure everything works appropriately.

Make sure to do a final review yourself before you submit your store to Amazon. Otherwise, they may return it for changes before it goes live.

How to Manage an Amazon Store Effectively

There are a couple of other tips to bear in mind when it comes to managing an Amazon store page. For starters, don’t feel as if your company needs to do everything alone.

There are branding and marketing companies out there who specialise in aiding companies with Amazon store pages. You can also obtain financial support by working with a company that assists with Amazon seller accounting services.

By outsourcing this support, you’ll have more people working with you to perfect your page. This ensures you’re more likely to be successful in the long run.

You should also take advantage of Amazon’s many store tools. Brand analytics, for instance, can give you data insights into how your store is performing.

You can use these to update and refine anything on your store at any time.

Make sure to also invest in your company’s brand, and what sets it apart from your competition. The main benefit of an Amazon store is being able to advertise your brand to consumers.

So the more attention you place on brand recognition, the more you’ll get out of your Amazon store account.

Where Can I Find Out More About Setting Up an Amazon Store?

You should now know how to go about setting up an Amazon store. You should also know more about the design process, and some core tips to bear in mind.

If you’d like to learn more about Amazon sales or branding, make sure to read through some of the previous posts on our website.