New Business Trends: How to Gain More Customers?

It has been a year since the pandemic, and laundry businesses have yet to face a new challenge. How can a laundry business gain new customers amidst the health crisis? It is not easy to win new customers when you have a thousand competitors in the market, a few around the neighborhood, and the customers are in quarantine.

While this poses a real problem among laundry business owners, the solution is simple. You have to create a specific marketing plan that best fits your type of business. Thus, we have here some tips to help your laundry business.

Let’s start implementing these new business trends to acquire more customers and increase your revenue.

1. Expand Laundry Services

You still offer the same laundry services— that’s one of the reasons why your laundry business is struggling. Do you only provide self-operated laundry? With the pandemic around, people rarely go out. Instead of visiting the nearest laundromat that might expose them to the virus, they do their laundry at home.

But, if you expand your laundry services by offering laundry pickup and delivery, more customers would call your shop for laundry appointments. Customers will take advantage of this new laundry service.

2. Optimize Local Digital Marketing Strategy

Digital marketing gives a lot of help, not only in global reach but also in local reach. A high rank on global SEO will not be impressive if you do not rank well on local SEO searches. If you are known globally but not locally, how can you get customers far from you? That’s why you have to focus on your local SEO reach to compete with other neighborhood laundromats.

The most critical strategy in optimizing your local search is to add your business to the Google My Business listing. Let people locate you quickly through Google Business and Google Maps.

3. Create Social Media Content

Social media is a helpful platform for businesses to market and promote their products and services. You can easily reach more audiences through social media marketing than traditional marketing. 

Create a business profile on social media platforms like Facebook, Instagram, and Twitter. You can post some helpful tips about laundry on your social media. These helpful tips and tricks about laundry can go viral among readers, having the opportunity to reach more audiences.

Aside from that, your clients can leave their feedback on your social media profile. Their testimonies help invite more potential customers.

4. Offer Referral Program or Loyalty Discount

Offering a referral program or loyalty discount is not a new business strategy to gain more customers. It is an old technique, but the referral mechanism or incentive they can get could be something new. It depends on how you can make your new customers or loyal customers get excited.

We know how challenging it is to look for new customers in the situation. But, for your business to thrive, you need to understand trends to gain more customers. Although we only listed a few, there are several things you can still apply to reach more customers despite the pandemic.