Live Webinar vs Pre-Recorded Webinars – What is Better?

Webinars are great ways of interacting with your target audience, your employees, and anyone else that might be interested in what you’re selling. They allow you to shape the image of your brand more directly and see how people perceive your business. The question is, though, whether it’s better to hold live or pre-recorded webinars. Let’s see what each type has to offer.

Pre-Recorded Webinars Make People Learn Better

If you’re teaching something valuable to your employees or your target audience, going with a pre-recorded webinar might be the better option. People learn better on their own time, especially if they can replay the webinar as much as they want. Plus, you have time to professionally film everything and redo parts where you could have explained something better.

To make things even easier on your audience, you should make sure the pre-recorded webinar runs well on all platforms. That way, they can watch it on their phones and tablets instead of just their laptops.

If you want to see how much attention people paid to your webinar and whether it was interesting to them, try adding discussion questions at the end. Then, you can simply have a casual conversation and estimate what kind of impression your webinar made.

Live Webinars Allow Live Interaction

When you’re holding a live webinar, you can see how people react to you, make the webinar more spontaneous, and even host a Q & A section. All of this can make the experience more interesting and dynamic.

People will indicate which parts they’re more interested in, and you can even go over certain parts again if you notice they didn’t understand them. Another aspect of live interaction is that you’ll get encouragement in real time, which can help improve your skills as a presents and boost your confidence.

Pre-Recorded Can Help Reach More People

If your goal is to reach as many new people as possible, a pre-recorded webinar might be the better option. While you won’t get to interact with your potential customers live, people will get to watch your webinar whenever they want to.

Video on demand platforms are so useful and popular today because people have limited time and like keeping to their schedules. They’re more likely to check out your webinar if you post it on such a platform, because live webinars don’t cater to everyone’s specific needs. While your webinar may not get immediate traction, more and more people will be able to see it over time, thus video on demand can be a better option for long-term results, too.

Live Webinars Attract Immediate Attention

If you want to show up in your followers newsfeed and attract more attention, live webinars are the way to go. Regardless of what platform you’re using to host the webinar, you can share it with most social media platforms today.

If you know anything about business, you know that social media is the best way to reach your target audience. Hosting a live webinar is bound to put you on their radar, and maybe even attract attention from new followers.

How interesting your webinar ends up being can be measured in the number of people that attended. You can also estimate the peak of your lecture with the same number. If you end up going live on a social media platform, same that video and post it later so you can get the benefits of pre-recorded webinars, too.

Which One is Better?

In truth, neither a live or pre-recorded webinar is generally better. Both are better suited to specific needs and goals that you need to determine before you choose. Think about what you want to achieve with this webinar and how many people you want to reach with it.

If used correctly, both of these types of webinars can be some of the best tools you’ve ever worked with. They allow you to share your message freely while also showing something valuable to your audience. So the answer to which type is better lies in which one you choose.

Conclusion

In the end, both live and pre-recorded webinars have their own benefits. Which option you choose depends on what your specific needs and goals are. Make sure to research both types thoroughly and think about what your audience would love more.