Link building for website owners 2021

Link building is a marketing strategy to make your website a more attractive site to users. Search engines use the backlinks you share to determine how much trust and authority a website has. This is a very important part of online marketing, so it is definitely worth a look!

I won’t go into too much detail here, but basically, to get better search engine rankings, you should work hard at sharing high-quality links.

Research how many links your competitor has, and try to emulate their success. There are loads of studies that support this, as well as a lot of good advice from SEO pros.

Link building tools to use

There are so many tools out there that will let you access all the backlinks your website has, all without any extra effort from you!

In this post, I’m going to cover the four tools I use personally.

Link:

• Backlinko (free, similar to Google)
• (free, similar to Google) Ahrefs (free, similar to Google)
• (free, similar to Google) SEMrush (paid, similar to Google)
• (paid, similar to Google) Merkle (paid, similar to Google)

Please note, many of these tools work best together, so it’s best to start with one and then add the others on a step-by-step basis.

Leverage white hat SEO tactics

Link stealing

Link stealing is the practice of using another website’s content and/or links in your own blog or website. Backlinks from other websites are huge for search engine rankings, so there’s no harm in plagiarizing!

It’s also a common way for ‘hackers’ to get a lot of links to their site.

There are two main types of link stealing:

• Definition of link building that may cause alarm
• Simply taking content from other sites and adding your own piece of content to it

This is the most common type of link stealing:

• Definition of link stealing that may be acceptable to most people
• Using a new piece of content to point to an existing piece of content on another site

‘Strong’ links

While I would never do this, the phrase ‘white hat’ link building also refers to ‘strong’ links. A strong link is a link that helps a website’s ranking in Google. It can be Google My Business for local businesses, or site: first page, if you’re a business trying to get listed in the first page. There are many links that people use that should be avoided, such as:

• Positive reviews
• Links to personal blogs
• Links from social media posts
• Internal links
• Internal links are links that point to the page you’re on another website.

Typically, a blog or website that has internal links pointing to them from other sites will get more traffic and higher rankings than those that don’t have internal links.

This is because the content of those sites is going to bring in the traffic, so those links are adding value to the website.

If you’re going to try to make these links, it’s best to link to blog posts and/or high-quality articles that have been written in the past.

Where should you link to?

The SEO company I work with links to high-quality, published and approved content in multiple categories, so they get the best possible impact from their links.

I also recommend following some of the best link building websites in this guide:

In Summary

This post is a little longer than normal, so please forgive any lengthiness!

This post is the second half of our ‘How to Make Money from Your Site’ series, which gives you my recommendations for earning money online.

That means this is more for people who are already doing something related to web design and developing their site, rather than those new to this field.

That means if you are currently getting somewhere with your business, then this isn’t for you.

However, if you are really struggling with getting your business off the ground, then I still suggest reading this, as it gives some useful information.

If you are just starting out, then hopefully this gives you a good idea of where to start with some of these ideas. If you are like me, then I’d love to hear how this post helped you. Share your thoughts below.