Importance and usage of hashtags to improve your performance

We all know what a hashtag is but few know the real features and how we can use them to improve the performance of a post. Today I want to give you some tips to make the most of them and see your social networks grow!

The birth of the first hashtag

The first hashtag was born on Twitter back in 2007, on August 23 to be exact, when Chris Messina , a San Francisco lawyer, posted the tweet:

Taking the ball and starting to use the hashtags on his well-followed profile was Nate Ritter who included #sandiegofire to tag messages about the 2007 fires that hit San Diego County.

Initially there was no hashtag grouping service on Twitter and only in June 2009 was a hypertext link on hashtags introduced so as to be able to group all messages that mentioned the same tag and that talk about the same topic. In 2010 Twitter introduced “ trending topics ” on the first page to report the most used hashtags of the moment.

In 2013 Facebook introduces hashtags but they do not get the success that was expected and still today it is not clear exactly what function they have. And on Instagram? We can say that Instagram is the social platform where hashtags are the basis of every published content . But how can we increase the results of a post thanks to the use of specific tags?

Succeed on Instagram

We know that Instagram is a visual-based social network and, compared to other platforms, it is practically free of links and essentially designed for mobile. But to be successful, it is not enough to publish beautiful images or random photos. You need to have a clear vision of the goals you want to achieve and define a strategy.

Before thinking about which hashtags to use, think about why you are on Instagram. Do you want to create brand awareness? Do you want to increase loyalty to your brand values? Do you want to tell the story of your company? Do you want to showcase the products and services you have to offer? Identify your goals and the rest will come by itself! I know you can’t wait to find out how to use hashtags on Instagram , but I still have some advice for you to be successful within the platform. Just Buy Instagram followers Australia and boom your profile.

Company biography and description. Tell your brand, your values, your products and use this space to say something more to your followers. You can enter a slogan or share a hashtag that distinguishes you.

Link. The only way to enter a specific link on Instagram is through personal profile information. My advice is to use this opportunity to link to a landing page or special content instead of linking to the site’s homepage. Only verified account holders with at least 10,000 followers are allowed to insert links within stories.

The profile picture. The image must be representative and make the brand easily recognizable. I suggest you use your logo, a trademark (if too long or complex use a simplified version) or a mascot if your company has one.

Also, remember to convert your account into a business profile. This is an extremely useful step for companies as it allows access to numerous features to keep track of profile statistics and performance.

Hashtags on Instagram

Inserting hashtags on Instagram is essential because it allows us to increase the visibility of the content we publish. Technically we can insert up to a maximum of 30 but the ideal solution is to choose a few but good ones. It is useless to put 30 hashtags to accompany a poor and unprofessional description. Instead, try to measure out each element entered if you want to be sure you are publishing valuable content.

A little while ago I told you about strategy, well, even the choice of hashtags must be guided by a very specific strategy. Hashtags are not all the same but are of two types:

linked to the brand : composed of the company name, useful for associating the brand name with specific themes or more simply to make it easier for the followers who follow your hashtag to view your content (for example: #BeWe);

related to the community : useful for connecting users to a specific theme and intercepting new users interested in specific topics (for example, if you are addressing a target interested in vegan cuisine, #ricetteVegane could be a good hashtag to show your content to users looking for new ideas).

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Ready-to-use tips

There are several useful tools to choose the hashtags related to a specific topic, such as the Tag O ‘Matic app or the Keyword Tool also available for desktop. These tools allow you to select, starting from a theme, a list of similar and among the most common hashtags .

Hashtags can help you increase engagement and can help you make the difference between posts at the top or end up at the bottom of the feed without leaving any traces. The best way to do this is to balance precise hashtags with other more generic ones, selecting among the most used ones but also inserting some less popular ones. To find the right hashtags you will have to do a continuous research in order to identify the best performing ones. A good idea is to observe what other businesses in your industry are doing to get ideas for your strategy.

Finally:

If you choose a specific hashtag to associate with your brand, make sure it doesn’t have a second meaning or is not already used by another brand.

Always check spelling before posting.

Use Google to search for your hashtag (without #) to get new ideas you haven’t thought of yet.