Secrets out. The top Instagram influencers aren’t just posting random content to gain followers, they’re actually marketing using specific SEO strategies.
If you’re like most people, you might not know what SEO is. SEO stands for search engine optimization. It involves lots of data input and analysis, which SEO technology tools luckily take the brunt of. All you need to do is be able to interpret these results and adjust strategies.
In simple terms, SEO can help boost your page for successful social media marketing. Using these strategies expands your reach, and therefore the opportunity to promote you or your product.
Read on to learn how using Instagram SEO and marketing methods can revolutionize your Instagram page.
Link, Link, Link
One of the ways to boost traffic to your Instagram page is by linking your page to other accounts you have. Link it on your Facebook, LinkedIn, TikTok, and everywhere else you can think of.
The presence of links to your page will boost SEO status. Continue to make sure this link is accurate, active, and clearly visible.
Get a Full Picture
Where do you stand in the Instagram SEO world? Understanding your page’s SEO rank is vital for growth.
If you’re not very familiar with how to utilize this Instagram marketing strategy, delve a bit deeper into the best SEO practices for your Instagram page.
There’s software designed for the very purpose of assessing your current Instagram marketing status. These tools can be extremely helpful in understanding SEO and how it relates to the content that you post.
They can assess where you rank for certain searches, what keywords are related to your page, and some even suggest how you might improve.
Add More Keywords
SEO revolves around keywords usage. Once you know your Instagram SEO status, it’s time to put things into action. Add keywords throughout your bio, posts, etc. that have to do with your personal page, product, or business.
For example, if you have a pet grooming Instagram page you’re hoping to promote, you might look for words related to pet grooming. One way you can easily accomplish this is by searching “pet grooming” on Instagram and seeing the most popular related keyword searches.
Instagram SEO has technology that recommends similar words and phrases. After isolating these phrases, you can capitalize these keywords and promote their use on your page for more
Once you understand the vital role keywords play in social media marketing, you can then incorporate the SEO results or ideas from your own brainstorming methods into your marketing strategy.
#Hashtag
Another level of using keywords in the Instagram SEO world is the hashtag. Hashtags are a way to categorize your post and page. They allow consumers to easily sort through posts and trends they want to see.
Hashtag keywords constantly change in popularity, so make sure to stay on top of the happenings of your industry.
Instagram SEO a Go
Once you get a basic understanding of how Instagram SEO impacts your reach and success, prepare to take off! These tried and true practices are how the top Instagram business and stars take over their markets.
For more articles like this one, browse the rest of our blog. If you feel like reading it, we probably have written about it. Happy exploring!
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