How To Organize A Facebook Ads Campaign Using Marketing Funnel

Learn the best ways to maximize your Facebook ads campaign based on the framework of a marketing funnel. Check it out now for further information!

Developed by E. St Elmo Lewis in 1898, the marketing funnel – originally known as the sales funnel – laid the foundation for the whole industry within the last century. To this date, the mechanism is still widely used. It has proven to be among the most efficient ways for businesses to reach out to potential customers and foster a connection.

With the rise of technology, there is a question of whether marketers can combine this traditional practice into popular digital marketing approaches. Fortunately, the answer is yes! If you are curious about how this works, let’s look at how to build a Facebook ads campaign based on a marketing funnel!

What Is A Marketing Funnel

A marketing funnel works on the assumption that to convert a total stranger into a shopper, businesses should gradually appeal to individuals through different stages.

Each stage is designed to provoke specific feelings from the receiving end, thus making the ads more relatable and convincing. At the end of the funnel, not only will the buyers seal the deal, but they also stand a higher chance of coming back to the brand and becoming loyal customers.

There are many variants as to how many stages there are in a marketing funnel. Some say four is enough, while others propose that six is the ideal number. In this article, the information will be presented because there are four main phases.

How To Organize A Facebook Ads Campaign Using The Marketing Funnel

Facebook started introducing its advertising services in November 2007. Ever since, this sector of the world’s most popular social media platform has attracted millions of brands trying to tap into the enormous database of more than 2.89 billion users. However, you cannot expect to gain high ad sales from your initial investment without the right tactics.

If you wish to spare yourself the time and effort needed to design, supervise, and track down an entire series of ads on Facebook, turning to a reputable Facebook ads agency is highly recommended. But for those of you wanting to be in charge of your own marketing strategies, consider adopting the detailed instructions below.

Stage 1: Awareness

When you first display your ads to the target audience, bear in mind that most of them might not know about your business yet. Sure, some of them are looking for certain products that your company can offer. Some even accidentally browsed through your listings.

But generally speaking, these people are not aware of your brand image. They have yet to know the crucial information about your brand.

What are your unique selling points? What kind of items are you selling? Do you have any advantages compared to other competitors on the market? What do the past customers say about your services? All of these concerns need to be addressed in the ads.

Therefore, kick off your Facebook ads campaign by showing the most notable characteristics of your business. You can include ad copy and visual assistance focusing on the brand name, as well as the main listings. Offer a brief introduction of where your brand lies and what makes your products outstanding.

Stage 2: Consideration

Once you manage to reinforce your brand’s existence into the heads of potential buyers, it is time to push them further. Here, the audience is more or less educated on what your brand has to offer. Your job is to detail how helpful and important it is for these people to use your items.

Customers need to see what they get from the purchases. Therefore, at the second stage, the Facebook ads should emphasize the benefits and life-change improvements that your products can bring about.

Show the buyers why these objects are a necessity and how they can work as an investment to elevate the living standards of the customers. Your sponsored content would do well with informative articles and blogs, testimonials from loyal shoppers who illustrate how valuable your products have been, alongside other proofs about the resourcefulness of your listings.

Try to persuade the target audience with both logical arguments and sentimental appeal.

Step 3: Conversion

This is arguably the most critical moment for the entire campaign, as it decides whether your ads have been working as expected. When the potential buyers are at the threshold of placing an order, your ads must ensure that they stick to their course of action.

Include reminders to finish the pending payment, special promotion codes for first-time buyers, and gently urge the customers to move forward with their purchase. You can even create a fake sense of urgency by alerting the buyers with a limited number of items left in stock or an exclusive deal running out of time.

Step 4: Loyalty

The final stage of the marketing funnel is designed to keep the customers coming back for more orders. If they develop a habit of buying products from your brand, the business has successfully created a new loyal shopper.

Therefore, even after the target audience has already made a purchase, you should never abandon them. Show them ads asking for rating or satisfaction evaluation of the past purchase to show how much you care about constructive feedback.

Give them notifications of new arrivals and upcoming deals. Personalize the ad copy by addressing their first names and giving them records of their shopping history. Make your ads become something that the customers actually feel comfortable with.

Conclusion

If the task of handling a Facebook ads campaign based on the marketing funnel turns out to be a handful, you can always visit www.olifantdigital.com for more information. Here, rest assured that the team of professionals will be more than willing to assist you with whatever issues you may encounter in your campaigns!