How to Brand Yourself on Instagram

Did you know that the singer Beyoncé Knowles has one of the most popular accounts on Instagram?

With over 220 million followers, seeing something like that can be daunting when trying to build your own brand and following. After you learn the latest and greatest strategies for establishing an Instagram brand, you can start to see these popular accounts as something inspiring instead.

Are you wondering what you’ll need to do? Keep reading to learn all about how to brand yourself on Instagram.

Pick a Relevant Niche

When it comes to the question of how to build a brand, you should start thinking about the theme you most relate to. If your posts are random, then you’ll have a tough time getting loyal followers who belong to a specific niche.

Rather, you should consider posting beautiful pictures of books, delicious pictures of coffee brews, or something else that has a specific audience. While it’s possible to appeal to a couple of niches, such as books and coffee, you shouldn’t go beyond more than two niches.

This will make your Instagram marketing much more successful.

Decide on a Profile Picture

Are you still wondering how to brand yourself? You can’t ignore the importance of all the customizing functions that Instagram gives you.

The most obvious customization is your profile picture. This is the single most important image because it will accompany all your comments, posts, and more. With this in mind, you should pick something unique and relevant to your niche.

Get the Best Username

Your username is even more important than your profile picture because it’s how people will find you on the platform. If it’s too complicated or irrelevant to your brand, then people will be a lot less likely to find it while searching, let alone remember it.

For the best social media branding, you should avoid adding numbers and should limit yourself to a single symbol, such as a period or an underscore. If the name is taken, try slightly different variations on it.

Be Consistent

Without content, no one will have any reason to pay attention to your personal branding.

Not only should you post on a regular basis, but your content should always be held to a high standard. The most successful Instagrammers post at least once a day. When it comes to the individual success of a post, the day and time can make a huge difference.

Try posting when people are on their lunch breaks, for instance.

Ready to Brand Yourself on Instagram?

Now that you’ve learned all about how to brand yourself on Instagram, you can make sure that you get recognized anytime someone comes across your content. After all, the more recognizable you are, the more successful your brand will be.

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