Football is one of the world’s most popular sports. And with good reason: it’s exciting, fast-paced, and (most importantly) participatory. For these reasons, the FIFA World Cup is a coveted event for businesses. And in 2022, it will be even more so. That’s because the Official Sponsors of this year’s World Cup are some very big names. This blog post will look at who these Official Sponsors are and what they bring to the table. We will also discuss some promotional strategies you can use to reach them and increase your chances of landing a sponsorship deal for your business.
The 2022 FIFA World Cup Official Sponsors will be revealed soon, with Coca-Cola and Emirates as the two main sponsors. Other confirmed sponsors include Budweiser, Visa, Hyundai, Adidas, Samsung, and Heineken.
FIFA President Gianni Infantino has already said that the tournament will make “significant profits” from the sponsorship deals, despite the talk of Vladimir Putin’s rule over Russia being a potential issue for some commercial partners. It is thought that around $5 billion will be made from the tournament’s official sponsorships.
In addition to funding stadiums and other infrastructure for the event, these partnerships are also seen as an opportunity to promote brands across key demographics in countries where football is popular. In Qatar, for example, Coca-Cola is hoping to tap into a growing middle class that loves consuming Western brands but also wants to show support for its home country at the same time.
The official sponsors of the FIFA World Cup 2022 are Adidas, Coca-Cola, Hyundai, Lufthansa, McDonald’s, and Visa.
Adidas is the Official Supplier of Team Clothing for both men and women. The company has been a FIFA World Cup sponsor since 1970 and will once again be responsible for providing match uniforms and equipment to all 32 teams.
Coca-Cola is the Official Soft Drink of the FIFA World Cup 2022. The company was founded in 1886 and has been associated with world football since its early days. Coca-Cola will provide stadium fans with chilled cans of Coke throughout the tournament.
Hyundai is an Official Motor Sponsor of the FIFA World Cup 2022. The company has a long history in football, dating back to 1967 when it became the title sponsor of South Korea’s national team. Hyundai will provide coaches and players with vehicles during the tournament and support facilities such as hotel rooms for visiting teams.
Lufthansa is an Official Airline Sponsor of the FIFA World Cup 2022. The airline has been a member of FIFA since 1908 and will fly supporters to Qatar for the event free of charge*. Lufthansa also provides accommodation for team officials before, during, and after tournaments*.
McDonald’s is an Official Food Partner of the FIFA World Cup 2022. The fast food giant will serve up burgers, fries, McNuggets, and other signatures. Surprise Sports is covering every big and tiny update of the FIFA World Cup 2022. Keep your eye on it.
As one of the Official Sponsors of the FIFA World Cup 2022, your company can expect several tangible and intangible benefits. Below are just a few:
1. Increased Exposure: Being an Official Sponsor of the FIFA World Cup 2022 will increase your company’s exposure across all global media platforms. This exposure will create awareness and interest in your company and its products or services, resulting in higher sales and customer loyalty.
2. Increased Brand Awareness: As one of the Official Sponsors of the FIFA World Cup 2022, your company will be featured prominently on all official tournament branding and marketing materials. This increased visibility will help build trust and credibility with consumers, contributing to increased sales and market share.
3. Strategic Partnerships: As an Official Sponsor of the FIFA World Cup 2022, you can develop unique strategic partnerships with leading brands and businesses worldwide. These partnerships can strengthen your company’s position in key markets, creating new opportunities for growth and expansion.
If you want to be an official sponsor of the FIFA World Cup 2022, there are a few things you need to do. First, you need to become a member of FIFA. Then, you need to apply for sponsorship rights. Finally, you need to commit to sponsoring the event for four years.
Becoming a Member of the FIFA
To become an official sponsor of the FIFA World Cup 2022, you first need to become a member of FIFA. There are several membership levels, so if you’re interested in becoming an official sponsor, it’s best to visit their website and see what level is right for you. Becoming a member also gives you access to their sponsorships database, which can help you find potential sponsors.
Applying for Sponsorship Rights
After becoming a member of FIFA, the next step is applying for sponsorship rights. Sponsorship applications are submitted through their website and must include detailed information about the company and its products. Applicants must also agree to abide by all rules and regulations set by FIFA. If your company is approved as an official sponsor of the FIFA World Cup 2022, your logo will appear on all broadcast and marketing materials related to the event.
Committing To Sponsoring The Event For Four Years
Once your company has been approved as an official sponsor of the FIFA World Cup 2022, you must commit to sponsoring it for four years. This means not only will your company have its logo featured prominently during.
It’s no secret that the FIFA World Cup is one of the world’s biggest and most-watched events, and having an official sponsor is a huge honor. And as we approach 2022 and the month-long tournament in Qatar, it looks like several big brands are lining up to participate. Here’s a look at some of the official sponsors for this year’s event and some of the companies who have already announced their support for next year’s competition.
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