6 Effective Cold Calling Tips You Should Know

Having to conduct cold calls might be an essential part of your job, but doing so can cause intense anxiety. Cold calling isn’t always the easiest way to find new customers/clients. This type of sales requires you to contact a potential client without having any previous relationship with them. 

This means the client doesn’t have any knowledge about your company’s service or product and has never reached out to inquire about your company before. You’re calling them to provide them with information about your company and how it could benefit them. Although this is daunting, cold calling tips can help you become a successful salesman even when having to make cold calls.

Working in sales is sometimes difficult, but these cold calling tricks listed below will help you land more clients while keeping your spirits high. Continue reading to find out more!

1. Call at the Right Time

The first step in understanding successful cold calling is knowing when to call the potential client. If you call at the wrong times, then you could already lose a sale before you’re able to speak. Boost your sales rate by only calling when you know the client is available to talk. 

Some days and times to avoid are Monday mornings and Friday evenings. Many people have a lot on their plates come Monday morning. It’s the start of a new work week and there are lots to be done. 

The last thing anyone wants to do is sit on the phone with a cold sale. Come Friday evening, most people are ready to check out for the weekend and put work behind them for a while. For these reasons, the best time to contact your potential client is Tuesday-Thursday at times when you know they’ll be in the office. 

2. Purchase a Headset

If you have several cold calls to make during the day, then you know just how tiring it can be to hold a phone up to your ear. Cradling the phone between your shoulder and ear for many hours can create neck pain and leave you in discomfort. When you’re uncomfortable, you’re not as productive as you can be. 

To correct this issue, invest in a headset. A headset will sit firmly and comfortably on your head while connecting you to your calls hands-free. This not only frees up your hands but also helps you stay more comfortable and productive, which means more calls and an increase in sales. 

3. Follow a Script

Having to call a potential client with no previous relationship with you can be nerve-wracking. If you’re nervous, then you could forget important topics to discuss or details to mention. You could also begin stumbling over your words and dragging the phone call on longer than needed. 

To hold the client’s interest and keep them engaged in the conversation, you need to speak confidently and get straight to the point. A great way to do this each time is to follow a script. You can write out your own script or find a few online to use as a template. 

When reading your script, remember to sound enthusiastic rather than sounding like a robot reading a paper in front of it. 

4. Use the Right Tone

Speaking of tone, always remember to use the right tone when speaking to your potential clients. Keep in mind that these people answer the phone not knowing who you are or what you want. If you want their business, then it’s essential to speak in the right tone. 

Avoid sounding monotone and be enthusiastic about the product or service you’re selling so the client will feel enthusiastic about it as well. Remaining confident and friendly is also important while refraining from being too pushy or aggressive. You must find the right balance, which can take some time and practice to do. 

Once you learn the right tone to use, you can use a free ROI calculator to calculate your cold calling efforts before and after any positive changes you make.

5. Start With a Strong Opening Line

When writing an essay, you start with a hook. This hook is what grabs the reader’s attention and keeps them wanting to read further. The same is true for your cold calls. 

Be sure to start with a strong opening line that’ll grab the potential client’s attention and keep them wanting to hear more. You can start by introducing yourself and then focusing the conversation on the potential client you’re calling. Use information about them that you found from doing the research before the call. 

For example, you can congratulate them on a recent accomplishment or explain to them how you’re inspired by the work they’ve done. When you gear the conversation towards them, they’ll become more interested in what you have to say. 

6. Do Your Research

With that being said, do your research on each potential client. This will prevent you from wasting your time and the potential client’s time. Don’t waste time calling people who wouldn’t have any interest in your company. 

Only cold call potential clients who you’ve researched and know they’d benefit from your products or services. Then, when you do contact them, you can explain to them why they’d benefit from working with you. Knowing more about the potential client will also help you gauge your first conversation with them. 

Use These Cold Calling Tips to Find Sales Success

Working in sales isn’t always easy. It takes a dedicated salesman to find sales success. When cold calling is a part of your job description, the task of making sales becomes even more challenging. With the best cold calling tips, you can increase your sales and become more comfortable conducting cold calls and building new client/business relationships.

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