Digital Assurance: Key to Ensuring Optimal Business Growth

With digital technologies transforming the way we work and conduct business, the need to deliver better performance, usability, safety, customer experience, and time-to-market has become increasingly important. It has put immense pressure on organizations to adapt and provide digital assurance for their products or services as consumers become pickier about the choices they make.

Businesses need to adapt to the transforming landscape and achieve digital maturity to have a sustained growth trajectory. Digital Assurance can help with this goal as it involves comprehensive testing of your business’ digital value chain. It brings in Quality Assurance to ensure that your products are offering the desired experience.

With the popularity of digital tools such as IoT, Social media, smartphones, analytics, and cloud, Digital Assurance ensures that your organization is agile and responsive while attracting and engaging new customers.

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Digital Assurance comprises a comprehensive and robust framework of domain expertise along with testing tools, reusable test assets, and accelerators. It adopts Automating tests, Agile, DevOps, Shift-left/ Shift-right approach, and so on. Now that we know what Digital Assurance is, let us look at some of the reasons why Digital Assurance is the key to ensuring optimal business growth.

1. Provide Superior Customer Experience

At the core of every Digital, Assurance effort is providing a superior customer experience. Having an enhanced customer experience can help your product’s satisfaction numbers and help you gauge the popularity of the product compared to the competition.

Digital Assurance helps in understanding the rooms for improvement. It can help in engaging with the user for the feedback required to improve your product offerings. It also ensures that relevant feedback is implemented in the future development stages. This means that your product matures and your customers feel heard.

Take for example the Net Promoter Score, an index ranging from -100 to 100 that measures the willingness of a customer to recommend a product or a service to others. NPS is used as a proxy for learning a customer’s overall satisfaction with a product/service and their loyalty to that brand.

2. Differentiate From Your Competition By Improving Business Strategy

Adopting the right testing framework and strategy can result in quicker and better development stages and reduce time to market. Therefore, software testing needs to align with your business objectives to streamline efforts. Digital assurance brings a strategic approach to testing products/services and makes them market-ready.

If applications are tested effectively, their competence increases. This ensures that the product has a solid ground to stand upon while facing ever-changing market dynamics. Choosing the right tools and framework that match your business strategy can help them be resilient to potential threats and be more compatible with the current times.

3. Improve Agility By Transforming Traditional Legacy Systems

Digital transformation requires an organization to be digitally active. This means transforming traditional legacy systems with work processes that are better suited for the current digital era. This is where Digital Assurance can help an organization seamlessly transition and cope with the pace of adoption rates of the latest technologies.

As organizations try to revolutionize their processes with the latest technological tools, QA teams need to be agile to avoid hampering any efficiency.  Therefore, efficiency has to be built into the testing process with a solid Digital Assurance strategy and framework along with the right tools and accelerators.

4. Ensure Quality Throughout The Development Stage

While adapting to the new processes, the organization’s systems and work processes gain relevancy and become well suited to fulfill modern-day requirements. As Digital Assurance brings multiple approaches and practices on the same page, it leads to smoother collaboration. As various parts work and operate as a single unit, it ensures that the same level of quality is achieved throughout the development stage.

This philosophy of increasing collaboration empowers organizations to deliver quality software and build robust products/services that can stand in the face of changing market dynamics. Apart from improving quality, it also improves a product’s time to market.

5. Integrate Modern Tools and Techniques Effectively

Digital technologies can’t be tested with traditional/conventional tools and techniques. Digital Assurance services empower organizations to adopt modern practices within the workings of an organization. They explore several platforms and approaches to make the product market-ready.

• DevOps- They bring together Development and Operations together to make testing a more collaborative process. As testing gets more consistent, QA plays a key role in DevOps and becomes necessary for Digital Assurance.
• Predictive Quality Analytics- It is the process of extracting insightful test data from multiple sources to determine patterns, trends and predict future outcomes.
• Test Automation- When testing digital technologies, the testing needs to be a recurring and repetitive process. It helps organizations identify issues and resolve them early on in the test cycle, thus enabling organizations to add value much faster.

In today’s age, an organization that leverages modern technologies and practices can stay at the top. In the world of technology, today’s latest invention can become obsolete tomorrow as the pace of invention is so rapid. Thus the need for Digital Assurance becomes increasingly urgent as organizations look to derive tangible and insightful outcomes from their testing efforts. Xebia USA is a leading provider of digital assurance services in the USA. Xebia offers the best-suited digital transformation services in USA and helps your organization build the capabilities needed to realize the change you envision.