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Creating an Event Budget: Step-By-Step Guide

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One of the key aspects of planning and hosting an event is to estimate and create a comprehensive event budget. 

The event budget should be established as early as possible since it will dictate many different aspects of the event and help you to avoid unwanted surprises. 

Without an event budget in place, you are literally setting yourself up for disaster: running out of money for promoting your events, don’t have any emergency funding, and so on. 

With that being said, here we will share our step-by-step guide on establishing an event budget. By the end of this guide, you’d have learned about: 

  • How to accurately estimate an event budget based on your event strategy
  • How to allocate your budget on different aspects of the event’s needs
  • How to effectively track and manage budget usage
  • How to evaluate budget usage in the post-event stage

Without further ado, let us begin right away. 

Step 1: Identify Your Event’s Needs

Establishing an event budget (or any budget), is essentially about finding the balance between the event’s needs and how much money you can spend. 

It’s typically best to design the event around the available resources you can secure (including sponsorships), and not the other way around. For example, if you are confident you can secure $10,000, then start with this number. 

By now you should’ve also identified the type of event you are going to plan (i.e. a trade show, and you can list the event’s needs including: 

  • Budget
  • Speakers/talents
  • Employees and volunteers
  • Branding collaterals
  • Food and beverage
  • Marketing
  • Event technology and infrastructure
  • Equipment
  • Transportation

And more. 

If you’ve hosted past events, you can use the data from these past experiences to figure out the must-have needs for your event. You can also research similar events in your area for common trends. 

At the same time, discuss the projected high-level budget with your internal stakeholders (and external stakeholders if you, for example, have retaining sponsors). The earlier you communicate the high-level budget plan, the better since you can avoid future surprises and secure the buy-in from stakeholders ASAP. 

Step 2: Estimate Costs In Detail

Now that we’ve identified the must-have needs of the event and the high-level budget, the next step is to estimate the costs for individual items on your list.

The goal of this step is to have a detailed budget for individual items. The more accurate and detailed the budget is, the better. 

The actual list might vary depending on the event itself, but ideally, you should break down the budget into different elements. Here is an example of a typical large-scale event: 

Catering

  • Food and beverage
  • Equipment and tools
  • Additional staffing

Venue and Equipment

Decoration

  • Venue decoration

Marketing

  • Online advertising 
  • Offline advertising
  • Influencer marketing
  • Referral commissions

Transportation

  • Staff transportation
  • Talent transportation and accommodation

Contingency

  • Equipment failure
  • Failure of talents to arrive on time
  • Weather issues
  • Breakage/losses
  • Injuries and accidents

Don’t forget your contingency fund. As we know, even the most well-planned events will always have something unexpected. You should allocate at least 20 to 25% of your total event budget for contingency and emergency. 

Gradually reach out to potential vendors for quotes when planning this budget so you don’t have to pile up your vendor outreach efforts. Also, use this time to choose the right vendors for each element of your budget, and if possible, lock the vendors with written contracts as early as possible. You should especially secure your venue and your date as early as possible

By the end of this step, you should have developed a detailed budget estimation as the foundation for your event planning. 

Step 3: Monitor Budget Usage

In the previous step, you should’ve booked your venue and chosen at least the crucial vendors. Probably you’ve also paid some of your vendors.

In this step, our focus is to make sure the event planning and execution go according to plan so the event stays within budget. 

Record the actual spending for each element of your budget, and monitor them. Small deviations are okay, but if you stray too far away from your projected budget, you should adjust your strategy accordingly. 

This is where your contingency fund comes in so you are prepared to handle additional expenses and major changes in your plan. This will help keep you from going over your budget, which can be an issue when you report the budget usage to your stakeholders. 

However, even if you’ve planned contingency or emergency funds beforehand, it’s still important to also get your stakeholders’ sign-off so they are aware and prepared. 

One of the key purposes of creating an event budget is to keep yourself accountable, so make sure it stays that way. 

Step 4: Evaluation

If you’ve monitored your actual budget usage carefully in step 3, then this step should be very easy.

Once your event has concluded, revisit your contracts and track your spendings to ensure you’ve settled all payables. Also, this is the time to re-check your budget and make sure every single cost has been recorded.

Identify your total spend, and report this with your stakeholders accurately and in detail. This will especially help in evaluating your event’s performance. 

Identify areas where you underspend and overspend. If you are planning to host other events in the future, then these can be very valuable insights. Analyze areas on your budget that can be further optimized, and areas that have been working well so far. 

Wrapping Up

Accurately estimating and planning your event budget are very important in ensuring the success of your event.

However, it’s no secret that planning an event budget can be challenging if you don’t know where to start. It’s crucial to plan your budget as early as possible, and by following the four simple steps we’ve shared above, the process of planning your event budget should be more streamlined and manageable. 

It’s also crucial to monitor your budget usage and evaluate it after the event has been concluded. They can provide valuable insights and make it easier for you to plan another budget for future events. 

Leonardo, a visionary entrepreneur and digital innovator, is the proud owner and mastermind behind chatonic.net. Born and raised in the heart of the Silicon Valley, he has always been fascinated by the potential of technology and its ability to transform the way we communicate and interact with one another.

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Home Office Haven: 6 Tips for Putting Together Your Perfect Home Office

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Home Office Haven

Working from home has become increasingly common, and having a well-designed home office can make a big difference in your productivity and job satisfaction. Whether you’re converting a spare room or carving out a corner of your living space, here are seven tips to help you create the perfect home office.

1. Choose the Right Location

The first step in setting up your home office is finding the right spot. Look for a quiet area with minimal distractions and plenty of natural light to keep the good vibes going. Consider using a spare bedroom, a section of your living room, or even a converted closet if space is tight.

If you’re in the process of buying a new home, take the time to explore display homes to get ideas for potential office spaces. This can help you envision how different layouts might work for your needs.

2. Invest in a Good Chair and Desk

Since you’ll be spending a lot of time in your office, it’s crucial to have comfortable, ergonomic furniture. Choose a chair that supports your back and allows you to keep your feet flat on the floor.

Don’t be afraid to try out different options before buying. A standing desk or a treadmill desk might be worth considering if you want to reduce the amount of time you spend sitting.

3. Organize Your Space

A clutter-free workspace can help you focus and be more productive. Use shelves, drawers, and storage containers to keep your supplies organized and easily accessible.

Consider using a filing cabinet for important documents and a cord management system to keep cables tidy. Make sure to label everything clearly so you can find what you need quickly. Remember, a place for everything and everything in its place.

4. Light It Right

Good lighting is essential to reduce eye strain and maintain your energy levels throughout the day. Bring in natural light whenever possible. For darker days or evening work, use a combination of overhead lighting and task lighting, such as a desk lamp.

Also, avoid placing your computer screen directly in front of or behind a window to prevent glare. If you can’t avoid this, consider using curtains or blinds to control the light.

5. Create a Background for Video Calls

With video calls becoming a regular part of many jobs, it’s important to have a professional-looking background. Choose a wall in your office to serve as your video call backdrop.

Keep it simple and uncluttered, but consider adding a few tasteful decorations or a bookshelf to make it visually interesting. If you don’t have a suitable wall, you can use a room divider or hang a curtain to create a makeshift background.

6. Think About Your Tech Needs

Finally, make sure your office is set up to meet your technology needs. This might include:

  • A second monitor if you often work with multiple windows open
  • A good quality webcam and microphone for video calls
  • A printer, if you frequently need hard copies of documents

Don’t forget about power needs – make sure you have enough outlets for all your devices, and consider using a surge protector to safeguard your equipment.

Create a Space That Works for You

Creating the perfect home office takes some thought and effort, but it’s worth it in the long run. A well-designed workspace can boost your productivity, reduce stress, and make working from home a more enjoyable experience.

Remember, your office should be tailored to your specific needs and work style, so feel free to adjust these tips to suit your situation.

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The Perfect Domain: What to Consider When Choosing Yours

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The Perfect Domain

The domain name may seem insignificant to business owners new to the online game. After all, it’s just a sequence of characters that contains your business name, right? How important could it be? The customers will figure it out in the end…

Well, you may be surprised to learn that it actually plays an integral role in your marketing strategy. For many customers, your web address is the first impression it has with your business, and therefore it must be easily-memorable and searchable.

Otherwise, they may give up on visiting your website before they’ve even really considered your awesome product offering!

With this in mind, here are some important considerations when choosing your web address:

  1. It should be simple

When it comes to domain name registration, nothing is more off-putting to a customer than a convoluted web address. They should be able to hear your web address from a friend or see it on a flyer before immediately searching it on their smartphone or, at the minimum, be able to remember it upon returning home.

Let’s say you run a technology repairs store called “Easy Technology Repairs”. Sure, you could include all of this in your web address and make it read something like “www.easytechnologyrepairs.com.au”. But it’s simply far too long and the customer will likely have a hard time remembering all that when it comes time to choose your service to fix their television.

Instead, you could choose something as simple as “www.easytech.com.au” and the customers will have little trouble remembering it when they jump on the train or get home to their laptops. A simple and easily-memorable web address makes it much easier for the customer to remember and this will help drive conversions.

  1. It should typically only contain letters

With the exception being if your actual business name actually has numbers in it. Let’s say you run a travelling tailor and dry cleaning company called “Tailors To You”. Sure, the web address “www.tailors2you.com.au” may look sleek, but it can also confuse the customer who has already seen your name spelled “Tailors To You”.

Therefore, when they go to type the web address “www.tailorstoyou.com.au” and find that it doesn’t come up with your website they will be immediately deterred and look for your product through a competitor. Therefore, you should only include numbers (and special characters for that matter) if they are actually included in your business name!

  1. It should pertain to your business

There is nothing wrong with including a special keyword in your web address if it actually pertains to your business. For example, you run a pool building company called “Sweet Summer” but don’t actually have the word “pools” in the business title.

One of the best things you can do here is include the keyword “pools” in your web address to make a web address like “www.sweetsummerpools.com” to ensure that both your clients and search engines like Google know what kind of content can be found on your website.
This will not only make it easier for prospects to remember your web address, but it also works well for Google, who absolutely loves knowing what kind of content can be found through a business’s web address. The search engine will have little trouble categorising your website and will therefore be likely to rank it higher in the search engine results pages!

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Top Tips for Enhancing Human Resources in Your Business

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Top Tips for Enhancing Human Resources in Your Business

Human resources are the backbone of any successful business. Your employees drive growth, innovation, and productivity for your company. Investing in robust human resource practices is essential for attracting top talent, motivating your team, and developing the skills of your people over time.  Now more than ever, employers need to go above and beyond to recruit, retain, and get the most out of their staff. Here are some top tips for enhancing human resources in your business.

Invest in Ongoing Training and Development

One of the best ways to get more out of your human resources is to continually develop their skills. Look for opportunities for on-the-job training, mentorship programs, and external courses or certifications that align with your business goals. Support your team by providing time and financial assistance to help them upgrade their capabilities. The more you invest in training today, the more agile and effective your workforce will be in the future. It’s especially important to train managers and team leaders on leadership, communication, performance management, and team-building skills.

Pursue a Masters in Public Administration Online

One powerful way to boost your human resources leadership is by pursuing a Masters in Public Administration (MPA) online. MPAs focus on topics like organizational behavior, labor relations, stakeholder collaboration, and evidence-based human resource management. An MPA helps you drive HR strategy, resolve complex workplace issues, and contribute at the executive level. Look for an accredited MPA program that works for your schedule. Quality masters in public administration online options offer evening/weekend courses, accelerated formats, and 100% remote learning. Invest a year or two earning this degree, and your HR expertise will grow exponentially.

Offer Competitive Compensation and Benefits

Today’s top talent knows their worth and will shop around. Make sure you offer competitive pay, bonuses, healthcare, retirement planning, and other benefits tailored to your industry and region. Go above the required minimums when you can, as generous comp and benefits are highly attractive to job seekers. You want people to join and stick around at your company. Review your compensation structure regularly and get creative with benefits like flexible work arrangements, professional development funds, and expanded leave policies.

Create a Positive Company Culture

Don’t underestimate the importance of crafting a supportive, engaging, and fun workplace culture. Things like your mission and values, leadership style, team bonding opportunities, and physical workspace design all influence the everyday employee experience. When people feel motivated and connected to their team and company, they will sustain higher job satisfaction and productivity over time. 

Leverage Work Analytics

Business intelligence is key for data-driven HR strategy and decision-making. Track key metrics like employee retention, absences, productivity, satisfaction scores, promotion rates, and other KPIs. Identify trends and correlations that give you insights, such as which managers have the happiest teams or what factors drive turnover in your company. Workforce analytics enables you to pinpoint bright spots and pain points and then address them. 

Getting the most from your human capital requires forethought and investment. Use these tips to enhance HR capabilities. By taking a strategic approach and dedicating resources to your workforce, your organization will be well-positioned for future growth and success. 

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