How Smart Marketers Convert Old Table Runners into Useful Household and Office Items

A table runner is a must-have branding tool for businesses. They’re perfect for brand promotion purposes at corporate get-togethers, marketing events, awards, etc. The best table runners in the market are designed for flexibility. They’re typically made of polyester fabrics, which make them useful indoors and outdoors.

These durable and wrinkle-free covers can withstand years of damages. When they get dirty, business owners can simply wash their custom covers to make them appear brand new again. However, the custom prints on these covers may get outdated.

Your company may change its brand logo, brand colors, etc. Or, the marketing messages on your old set of runners may grow old or irrelevant. What can smart marketers do with their discarded runners? What they do best – get creative!

Many marketers have pushed business-to-consumer (B2C) brands to sell products that feature do-it-yourself (DIY) models. Smart marketers apply this same “DIY” mindset when dealing with discarded runners and other marketing materials.

The fact that custom runners are absolute gold when it comes to decorating makes the DIY re-design processes easier. Here are some super-creative ways to use old, discarded runners as useful household and office items –

Wall Hanger

Does your office have plenty of empty wall spaces? Don’t buy fancy artwork or posters. Install your table runner at the center of the empty wall. The branding elements on the runners will make the office feel more professional. Vinyl runners are super-durable, so they’ll also protect the walls from spills, dust, or debris.

Desk Covers

Many old-school desks have ugly regions. For example, the points where the desk’s legs meet the centerpiece often look jaded due to repeated use. Hide those parts of office desks with recycled runners.

Runners used for branding purposes are typically made of vinyl. Vinyl is a super-strong material that can easily resist moisture damage, ink spills, etc. They’re ideal for busy office desks!

Branded Curtains

Many marketers use their old runners as curtains. Small businesses located on ground floors can benefit a lot from using these cost-effective runners as temporary curtains.

Share Branding Statements at Front Desks

Chairs, tables, sofas, etc., look great when they’re in front of custom printed runners. If the runners have vibrant branding colors, they’ll look even better in reception rooms or front desks.

Employees/visitors feel more connected to the brand when its name or logo is always visible. By re-using your runners as office decoration items, you can drive brand engagement.

Cover Electricity Lines

In homes and office spaces, many pieces of furniture are often connected to electricity points. The cables make these furniture items look unprofessional and unwelcoming. Workers can use old runners to cover these wires.

Vinyl banners and runners are extremely heat resistant and flame retardant. Using them to cover electric cables or wires is completely safe.

Final Take

Durable vinyl runners can last for decades without fading or picking up too much damage. Why throw away such durable marketing materials? Just because the messages or designs on them are not relevant? No! Reuse your durable vinyl runners by following this guide.