CALL TRACKING METRICS THAT IMPACT YOUR BUSINESS

Today, with the ever-growing impact of mobile and the internet in our everyday lives, people believe that the era of phone calls has vanished because of this. Businesses have put all their investments into tracking online customers. But this is not the truth. 65-70% of people prefer dialing their keypads to inquire about their queries about products or services instead of filling out lengthy inquiry forms. This is because people want instant processing of their issues which is possible via phone calls. This is why businesses should not ignore significant information tied to each inbound call.

This is why the call tracking process was introduced to assist businesses to prove their effectiveness to their advertisers. This process was created by assigning a unique phone number to each marketing campaign which then routed calls to the client’s local number. It was soon realized that call tracking helps empower advertisers of all sorts of media and businesses.

CALL TRACKING

Call tracking is a software-based process used by businesses to see

·         Who calls them

·         When they called

·         Whom they represent

·         What do they want

·         What is their location

·         Transcripts of the whole conversation

All of this record of call data can be used in improving their websites and businesses to attract more customers. Now, let us examine how call tracking works and what its metrics impact our businesses.

CALL TRACKING METRICS

Seven significant metrics impact businesses and are tracked by a genuine call-tracking software

·         Call source – Identifying which campaign receives the most calls, so that businesses might know where to focus and invest the most.

·         Call volume – Not only determines the volume of inbound calls but also the number of searches, photos, maps viewing, number of queries found by customers, website visitors, etc.

·         Call duration – This metric is tracked because businesses know that the longer the conversation lasts, the probability of converting leads into customers also increases. Score your leads today!

·         Call timings – Timings are tracked to know which part of the day or which day of the week has more calls so that the businesses can focus more on improving strategies at that time of the day.

·         Page performance – Not only inbound calls but data from contact forms filled and messages in online chat are also tracked so that no data should be lost.

·         Focusing on new callers – By improving the pages and sites that new callers have visited before calling you, and solving their query immediately can help you convert them into your customer.

·         Past interactions – Tracking previous interactions that occurred before inbound calls such as keywords used for searching, queries, web pages that the visitor has read, and visitor’s interaction with digital content.

 All of the above metrics are tracked by a software-based program that assigns a particular number to a business phone line. Whenever a new number is dialed, the system forwards the call to the business line which is tied to a technology that can track the above-mentioned information about the caller. At first, a single phone number was assigned to an individual marketing campaign but now the Dynamic Number Insertion (DNI) method is used which assigns separate numbers to each campaign. This allows the software to track

·         Which campaign is the most famous among callers?

·         Which keywords are generating more leads?

·         Which advertising channels are worthy for businesses to invest in?

All incoming leads need to be qualified, analyzed, and nurtured so that they can be used in generating new business opportunities. For this, you need to choose a top lead management software from many other options that can welcome leads from multiple channels and can choose which leads can generate sales and convert them into deals.

CALL TRACKING IMPACT ON BUSINESSES

Along with call tracking and lead management software businesses also require a combination of effective strategies and technologies that can manage and analyze the bulk amount of customer data and interactions throughout the customer life cycle. Such strategies are called Customer Relationship Management abbreviated as CRM.  But, it’s costly to manage so much software that requires several expensive developers and marketers to be hired for each software. All of this needs a combined solution.

WHAT IS PHONEXA

Phonexa is a combined solution and an effective software package that businesses need to stay in touch with their customers and automate important tasks such as marketing and generating sales. The businesses only need to sign up on phonexa.com which has a variety of smart tools and modern features integrated into one platform such as call tracking, lead management, CRM, email marketing, and a cloud phone system. Ideally, it can be used by businesses that have multiple locations and whose aim is to provide excellent customer service.

While collecting data either through forms or via inbound calls, the principal goal of businesses is to understand their audience, make improvements in desired products, and enhance customer experience. While dealing with critical user data, the security of such data becomes necessary too. Marketers should only implement compliant and secure solutions that consider data security important because it helps in building trust, verifying the capability of data protection, enhancing the importance of preventive measures, checking for CIPP certification, and commitment to privacy.

FINAL THOUGHTS

Following certain metrics of call tracking and lead management along with not ignoring the importance of call data security are all aspects that when followed impacts businesses by generating their sales and increasing revenues.