Top 8 Benefits of Working With a Promotional Video Company

According to some research, marketing videos can have a 31% success rate.

If you’re interested in using a promotional video company, you may be wondering if it’s really worth it. 

Thankfully, we have a full list of benefits to help you out, so make sure that you keep reading. 

1. Conversion Rates

Investing in the promotional video can actually be an investment for your company because having a video on your landing page will help to increase your conversions. 

In an age where more people are watching videos rather than reading a wall of text, this can be a great way to explain to your audience what you do and persuade them to convert into a lead or a customer. 

Also, in a video, you’ll be able to utilize emotions and other factors to draw the customers in.

2. Brand Awareness

The Profit Show history is also a testimonial to how using a great video company can help to improve your brand and raise awareness. 

If you integrate your brand’s colors and logos into the video, you’ll also leave a lasting effect on your audience, which will make your brand that much more memorable. 

If you use that with a good call to action, you’ll bring in all kinds of new customers and inquiries. 

Plus, video can be a great alternative to printing. one you have the film completed, you can use it as many times as you want across all of your channels. 

3. SEO

Search Engine Optimization (SEO) helps to rank websites in order of importance when consumers search for different products. And SEO heavily favors videos. 

It favors them even more when you use a call to action, target keywords, and tags to say what the video is about. You don’t even have to upload the video to your website; you can embed it from Youtube. 

Google likes websites that have videos because they give you a better experience and keep people on your site for a longer time. 

4. Email Marketing

Videos are also great in email marketing. In fact, even putting the word “video” in your title can cause people to open it. 

When you have a video in your email, more people are likely to sit there and watch it rather than read a full line of text. This is effective because you demonstrate how you should use your product or service, and you can get your message across easier as well.

5. Tell Stories

One of the reasons that people tend to skip over reading is because there is so much content online, and it can get overwhelming. However, it seems easier to watch a video and have the message communicated to you. 

In fact, more viewers retain messages from videos than what they read. This will help you tell the story of your company or service because you can appeal to their sight and hearing as well. 

You can even have fun with this. For example, when making a video, you could even put your target customer as the hero of the story to make it even more personal and memorable. 

6. Reach More People

Video marketing trends go viral since many people enjoy sharing videos. This way, you can get all kinds of great, free marketing just by having your video out there. 

If you get lucky, you may even gain a lot more followers, views, and go viral!

7. New Content

To keep your website fresh and your employees coming back for more, make sure that you’re always coming up with new content. Using video production can be a great way to do that.

Instead of making TV commercials, the beauty of promotional videos is that it’s flexible. You can easily target different aspects of your target audience. 

You can re-use these videos on different platforms so that everyone has a chance to see them. Plus, with being able to generate one piece of content that can be versatile on your website, newsletter, and social media, you’ll save more money in terms of content creation.

8. Use Video Testimonials

Promotional videos also give you the chance to use testimonials. While many people just use written reviews, having a video testimonial can be a strong marketing aspect. 

Some customers worry that testimonials are faked, but with video testimonials, there is an actual face associated with the review, which makes it seem more trustworthy. 

To boost your credibility, you can create a section where you post video case studies on your website or a social media channel. While you could fake these, it would be a lot of work to do so. Doing this makes it seem like you’re more likely to be a trustworthy brand to other consumers. 

It’s also a great way to help build trust because it gets consumers to see you as a human and respond to your business in such a way. It also gives you a more down-to-earth feeling, like the customer could reach out and talk to you if they wanted to.

It makes your business seem more alive because the testimonials come to life rather than just being words on a screen.

Discover More Benefits of Working With a Promotional Video Company

These are only a few of the benefits of working with a promotional video company, but there are many more things to keep in mind.

We know that marketing can be very challenging, but we’re here to help you out.

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