Think Outside the Box: 9 Applicable Tips for the Best Packaging Design

Are you wondering how to develop the best Packaging Printing Singapore design for your product?

The product is the primary event, but the packaging can attract more buyers. After all, seven out of ten consumers believe packaging design can influence their buying decisions. Poor packaging can lead to losing potential clients and more. There are many high level companies in this filed like mann packing that you can choose in 2022.

How do you design the most effective packaging for your products? Continue reading below for nine helpful tips to apply today.

1. Keep It Clear and Simple

The best retail packaging design should have a simple message. Never keep your customers guessing. You may add a touch of mystery in the packaging, but the type of product should be clear to consumers.

Keep your packaging design simple to avoid any confusion. People want something they can easily digest to make quick buying decisions.

2. Design with Your Brand in Mind

Match up the design with your brand’s values during the packaging design process. The design should be relatable to your brand identity.

You may use your brand’s colors, style, or font to make the packaging an extension of your company. The best packaging design should also show your logo. It will build consistency and remind consumers they are buying your product.

3. Always Remember Your Target Market

What does your audience need and prefer? Align your packaging designs with your target market. Make your spiels appealing to your intended audience.

If you want to develop the best toy packaging design, make it easy for children to open the box. Use attractive images and artworks of the toys.

Ensure your product delivers on the packaging’s promises. If the packaging says the product has a specific function, your item should work.

4. Online and Offline Consistency is a Must

Your packaging design should be consistent with your online branding. Use your website as the baseline for your packaging. Take some of its vital elements and translate them into your packaging designs.

If you made changes to your logo, ensure they appear in the packaging. Consider your social media presence. Ensure the consistency of the colors, fonts, and branding in your Facebook and Instagram accounts.

5. Go Green

Interestingly, over half of the consumers don’t mind paying more for sustainable products. What’s great about designing product packaging is the opportunity to go green.

Ditch traditional packaging materials for sustainable options. For food products, use biodegradable cups, bottles, and containers.

Using recyclable packaging reduces your carbon footprint. When consumers see this, they will positively look at your brand. Going green also boosts your reputation and can help you win new customers.

6. Make the Design Stand Out

Develop an eye-catching design. You can do so even if you keep things simple. Even if you’re offering something without competition in the market, attractive packaging creates more buzz for your product.

In turn, people will recommend it to others. When choosing the right colors, avoid ones clashing with each other.

The best luxury packaging design should be photogenic. Your customers want a product they can proudly show off because of its attractive packaging. 

Consumers also look to shop online for ease and comfort. If your packaging looks unappealing in the pictures, it becomes harder to convince them. Hire a professional photographer to take images of your products when marketing online.

7. Mind Your Typography

Your packaging typography also contributes to the look and value of the packaging. It is one of the first things consumers see from a distance.

As such, make the texts legible and presentable. They should not be a chore to the eyes when reading.

Pick an easy-to-read font and align it with your product. If you want to build excitement, decorative fonts will work. Otherwise, to keep things straightforward, use the classic serif font style.

Mind the font size to avoid losing it in the packaging design. Make the fonts prominent without overpowering other branding elements.

Your branding should take precedence over other information. Make your branding and logo the boldest element. Taglines and hashtags should be smaller, but legible.

8. Never Scrimp on Packaging Quality

Invest in quality materials and processes for developing your packaging. Avoid substandard materials like wood or corrugated boxes. These items can easily sustain damages during transport.

For premium items, use rigid boxes. These boxes provide additional durability and a stylish appearance. They use highly condensed paperboard since it’s four times thicker than your standard folding carton.

For cosmetics, medical, and electronic products, consider using chipboard packaging. Despite being cost-effective, it offers flexibility in terms of strength and density.

Test out the packaging to ensure your product fits within. The packaging should not squeeze your product. Try to keep things compact and practical when deciding the size and shape of the packaging.

Invest in quality printing. Find a company specializing in printing packaging designs in high definition. A good printing company can guide in making the proper adjustments.

9. Put Proper Instructions

Lastly, include the instructions in your packaging design. It is crucial, especially for medicines, beauty products, and other consumable items.

The best makeup packaging design must have instructions behind the box. It should explain a step-by-step process on how to use the product. The letters and fonts should be readable to avoid problems with the application.

Be honest when labeling your products. Include the expiration date and the details concerning your return and exchange policy. Otherwise, you’ll risk having run-ins with the law.

Go Beyond Having the Best Packaging Design Now 

Designing your packages allows you to market your products more effectively. You can attract customers faster and create brand awareness. As such, follow these tips to ensure you are on the right path.

However, having the best packaging design is not the only way to boost your sales. Look for a professional package designer to get the most out of your money.

Do you need more tips? If so, read our other guides today.