7 Video Marketing Tools for Your Business

According to a CISCO study, 82% of internet traffic will come from videos. 

It is essential to have a video marketing strategy for your website. It will increase traffic to your site and improve your search engine rankings. Search engines will interpret this as an indicator that your website has quality content if people spend more time on your site viewing and watching your content.

A good marketing plan requires the right tools to achieve your goals. We have compiled a list of the most effective video marketing tools in this post. This compilation will help you spice up your video marketing efforts and boost your digital marketing campaign.

7 Video Marketing Tools You Can Try

Checkout these video marketing tools to help you promote your brand:

1. Vidyard

Vidyard does more than video hosting and management. This online video platform was founded in 2010. It has all the tools necessary to help users grow their business in the digital world. Vidyard also provides analytics that allows users to understand their target audience better.

The best thing about Vidyard is that you can integrate it into some of your top CRM, sales and content platforms, and social media platforms to increase lead generation.

Vidyard allows you to sign up for free. However, you can choose from four paid plans that best suit your business.

2. Wistia

Wistia lets users control all videos they create or post to their website. It can boost your brand through customized logos, thumbnails, and player colors. It allows you to optimize your videos without developing them, tracks audience data using analytics, and streamlines video workflow. 

You can create your channel, embed videos to your site, and then share them on social networks. Wistia’s “A/B testing” feature lets you compare two videos. It gives you insights into the performance of each video and tells you how they do with your audience. Wistia will show the top selection to your viewers once the test is complete.

Wistia offers a free plan for startups and two affordable plans that you can use to promote your brand and grow it through video marketing.

3. YTCockpit

Web-based tool YTCockpit helps you rank higher on YouTube. It will help you identify the most relevant keywords in your niche and implement them. YTCockpit can be a great tool if you have a YouTube channel. 

If your chosen keyword is not easy to rank for, it can provide related keyword suggestions. Although it only supports five languages French, Italian, German, English, and Spanish, YTCockpit displays rankings across the globe. You can also see how your competitors fare in the rankings. YTCockpit provides free training for its subscribers. 

4. Hubspot

Hubspot is the perfect tool for marketers looking for a comprehensive package that addresses their audience engagement, management, measurement, and hosting needs. It offers content marketing, SEO, social media marketing, and web analytics features as a CRM and sales platform. 

Hubspot lets users publish videos based on their engagement history to create a customized experience for their audience. It is free to try or upgrade to get all the features.

5. Facebook Live

Facebook Live was launched in April 2016. This platform is ideal for updating your audience with the latest information about your business and answering any questions they may have in real-time. It allows you to connect directly with your target market sincerely and directly. 

Facebook Live’s most significant advantage? It’s free. AdWeek reports that Facebook Live videos get 5x more engagement than standard Facebook posts.

6. Wideo

Wideo was established in 2012 and allows users to share, edit, and create animated videos. It lets you personalize your product demo, presentation, tutorial, or advertisement by adding your logo, images, and background music.

If you are not confident in creating a video from scratch, you can use one of the pre-made templates to get your project started in minutes. Wideo even offers professional graphic design services if you want something special. They offer a no-cost plan for videos under 45 seconds. Pricing starts at $9 to $39 per month for longer videos.

7. Powtoon

Powtoon allows you to create professional animated videos of products, services, tutorials, or presentations. Powtoon was founded in 2012 and is well-known for its intuitive interface, which guides you through every step of the video-making process.

It is also possible to export your video directly to YouTube with just a few clicks. Powtoon also offers a free version. However, it has a watermark and is only applicable for five-minute videos. The cost of watermark-free plans starts at $18.

The Bottom Line

There are many video marketing tools you can use. It would be best to remember that quality matters most, regardless of which tool you choose. This will keep site visitors engaged and convert them into leads. It will also help you increase your website traffic.
Video marketing is not expensive, but it’s more reliable to post professional-quality videos. Optimizing your videos on your website will help you reach more potential and current clients. Take a look at Denver SEO services to get started.