6 Reasons You Should Be Investing in Corporate Videos

According to the Public Relations Society of America, video is essential to a brand’s success. 97% of marketers say video helps increase awareness and understanding of their product or service. Modern marketing requires a multi-channel approach to reach your target audience, and video is an exceptional medium to use in your marketing mix. 

Read on and learn why corporate videos can enhance your brand, reach more customers, and increase sales. 

1. Corporate Videos Are Likely to be Shared

Videos are frequently shared with friends and colleagues. People can add videos to presentations, websites, and social media channels quickly and easily. Short videos that describe a product or service are more likely to be shared than photos, articles, or other media.

2. Videos are Easier to Remember

If you want people to remember details about your brand or products, share them in a video. Investing in videos for your company is an excellent step toward boosting your business. People remember more of the information they see in a video than they read on a page.

Videos resonate with viewers and have a long-lasting impact on the decision-making process.

3. Search Engines and Social Media Love Videos

Search engines and social media networks depend on the content that is relevant to what their users like. Because people respond to video more than other types of content, these websites prioritize video. Newsfeeds and search results will display video content ahead of photos, links, and other media.

If you want to reach more people more often, corporate video production is the way to go.

4. Video Adds Credibility 

Plain text on a page is cheap and easy. Anyone can write anything they want, and many people don’t trust everything they read.

Video production, on the other hand, requires an investment of time and money. When customers see a video about a product or service, they are more likely to believe in the message and respond positively. Video communicates in ways plain text can’t.

5. You Can Make Complex Messages Easy to Understand 

How many times have you wondered how something works or how it might benefit you? With video, you can animate and explain the operation of a product or share the results of using your service. Video tells a story that anyone can understand.

Storytelling is one of the best ways to connect with your audience. It creates deeper connections with your audience and helps them learn and retain information more easily. A video producer can help you develop engaging stories for your business.

6. Video Gives You More Marketing Opportunities

The most successful marketing platforms utilize video. Working with a video company, you can produce commercials, product demos, and customer testimonials that are amazing content to share on your YouTube channel, video billboards, local and national broadcasts, and more. With video, you open doors to more ways to reach your audience in a clear, compelling way.

Put Your Message in Motion

You can breathe new life into your marketing efforts with corporate videos. Video content is more likely to be shared with others, and it makes it easy to share your story with potential customers. Search engines and social media networks prioritize video content, and you open new opportunities when you invest in video.

To learn more about the benefits of video and other digital marketing techniques, please explore the rest of our site.