5 Outdoor Advertising Methods That Deliver BIG Results

Digital advertising gets all the hype. With so many new strategies to get your business in front of eyeballs on the internet, you may wonder why people still invest in outdoor advertising.

But the truth of the matter is that where there are eyeballs, there are outdoor advertising platforms. If people are driving by, walking by, flying by, or enjoying a picnic outdoors, there’s an opportunity to get your brand and your message in front of them.

It’s not direct marketing. It won’t inspire action right now. But it can and will influence buying decisions later down the line, as you boost your brand awareness.

So what are the best ways of advertising outdoors? Here are five simple steps you can take to spread your message.

1. Billboards

Go anywhere in the world and you’ll find that billboards are still the most common outdoor advertising method. Why? Because they work.

Most people claim to ignore ads. But if you see it, if you’re exposed to it, it infiltrates the brain. Even when passersby claim they ignore billboards, the logos, images, and slogans still enter their minds.

Later on, when faced with a purchasing decision, they may unconsciously refer back to the billboard, choosing the company they are most familiar with. 

2. Car Wraps

If you have any company vehicles, make sure they are covered with a well-designed car wrap. These decals cover the entire car, making you an advertisement from every angle.

By using proper design strategies, you can make your business look really good.

3. Bus Ads

Buses will gladly advertise your business as well. They offer multiple advertising opportunities, from smaller ads on the back to much larger ones across the entire side of the bus.

Whether people are walking on the sidewalk or driving their cars, they will see your bus ads. And those stuck behind a bus will see it for a long time. 

4. Car Decals

Looking for some cheap outdoor advertising tips? Design and buy car decals that reflect your business.

Make sure the design looks good enough that employees and customers will want the decal on their cars. It’s worth working with a designer to create something really good.

For maximum virality, give these out for free. You want as many people as possible putting them on their cars and laptops.

5. Undercover Outdoor Advertising: Wall Art

Looking for nontraditional outdoor advertising techniques? Murals are underrated in the advertising space, but they are extremely effective, as they can go viral.

If you own a physical storefront or a location with lots of foot traffic passing by, then put your outside wall to work. But not with an advertisement. You need art.

If you create something unique, passersby and customers will take pictures of the art, tag your business, and promote your location free of charge. 

Outdoor Advertising Fits Into a Larger Marketing Plan

There are many other outdoor advertising strategies to experiment with. These are just some of the most tried and true, direct methods of getting your message out into the world.

The last thing to keep in mind is how your outdoor advertisements work with your entire marketing strategy. Make sure there is an overarching, cohesive marketing plan that ultimately moves customers down your pipeline, rather than sporadic advertisements here and there.

Looking for more tips to grow your business? Head over to our blog now to keep reading.