5 Must-Have B2B Lead Generation Tools to Dominate

If you’re like most people in the B2B world, you know that outbound lead generation is one of the essential parts of your job. But it’s not just about learning how to develop new information—it’s about learning how to create quality ones. And if you want to get ahead in this competitive field, then you need to be using one or more of the following lead-generation tools:

LinkedIn Sales Navigator

It’s a great B2B lead generation tool and an excellent way to manage and track your sales activities.

LinkedIn Sales Navigator allows you to generate leads and track your sales activity in one place. It gives you the power to see exactly what’s going on with your prospects at any time.

It can help you figure out which of your social media posts are generating the most interest from potential customers so that you know what type of content will work best for marketing campaigns in the future.

Everwebinar

Everwebinar is an excellent tool for lead generation and has a free trial. It’s easy to use, and they have a lot of features that make it convenient to get your message out there. You can also use their templates to give you ideas on how to structure your webinar content.

One of their best features is adding a survey at the end of your webinar, which gives you valuable information about what your audience is thinking and makes it easier to convert them into leads.

DiscoverOrg

DiscoverOrg is a tool that allows you to identify the right companies to target and find the right people within those companies. You can use it to discover which individuals are most likely to become customers, or if you’ve already identified some leads, see what they do at their company.

DiscoverOrg will help you find these critical players by giving you access to their email addresses and phone numbers. It makes it easier for salespeople like yourself to reach out directly and drive revenue through the roof!

HubSpot

HubSpot is an all-in-one marketing automation platform that helps you create relationships with your leads, nurture them into customers and drive sales. Like the insightsabm you can automate lead generation, campaign management, and reporting with HubSpot. It also integrates with other tools like Salesforce and MailChimp to make it more potent for B2B lead generation.

HubSpot’s free version includes essential contact database management and CRM capabilities with email integration and reporting tools like Google Analytics integration. The paid version has more advanced features.

LeadPages

LeadPages is one of the more powerful tools on this list. With LeadPages, you can create all kinds of landing pages and opt-in forms. You can use LeadPages to build high-converting landing pages, email opt-in forms, and sales pages. Plus, there’s a free trial to get your feet wet with the tool before committing.

LeadPages is easy to use and has clear documentation that will help you understand how the software works so that you can start immediately. The drag-and-drop editor makes it simple for anyone who wants to create content quickly without having any design skills or coding knowledge.

Take the Step

You’d have unlimited resources to spend on B2B lead generation in an ideal world. Unfortunately, the reality is that most of us need a dedicated marketing team or staff. While plenty of free tools are available online, some just won’t cut it when generating high-quality leads for your business. You need something with more power and flexibility than other solutions offer—and we hope this list has given you some ideas about what those might be!